Sunu Nair

I believe that data is the best indicator of what strategy needs to be applied to a problem & there is no one way to solve a problem, hence a complete team player & involves the team in decision making. Thus creating more leaders than followers in the team.

I would also like to believe that core essence of a digitally alive brand would be about creative experimenting by being involved in developing a customer from  being just a visitor  to your website/online property to a loyalist, who would repeat the purchase decision & choose your brand over your competitors.

My job at the end of the day is to come up with ideas that influence choice &  buying behavior and ideas that transform audiences into customers for the brands/clients that I work with.

• Developed a crisis management framework for one of India’s biggest Pvt. Bank (HDFC Bank) in 2012,thus successfully managing the Money Laundering Sting operation crisis that came up on YouTube
• Driving multi platform customer acquisition for one of the top BFSI brand in India, platforms included Google Search & Display, Mobile App market & Ad exchanges

• Reduced the TAT on Brand Response for complaints from 4 days to 1 hour on  the Social Media space
• Double the sales of an e-commerce client in a span of 6 months, powered by a mix of Digital marketing activities by reducing ad spends

• Drove more than 220% of retainer fee as ROI from Digital Marketing activities for a BFSI client

• Created a world class online monitoring tool thus aiding in increasing efficiency on the Social Media Listening front; being used by clients like Axis Bank, Reliance Digital & Tata Capital
• Exceeding download numbers on Mobile App(Android & iOS) for India's leading Private bank in 2012 for a period of 6 month vs target allocated
• Conceptualized & implemented India’s first live “Tweetinar” for a BFSI brand in late 2010

• Efficiently established the entire team set-up for Digital Marketing Division with Netscribes India (Research & Consulting Co.)
• Strategizing & executing Tweet-Chats for one of the biggest Technology brand, thus ensuring huge reach for a B2B product launch
• Holds the credit of establishing 4 service lines enlisted below:
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Online Reputation Management
  • Email Marketing & Customer Acquisition for Clients
  • Online Brand Monitoring & Response Management
• Handled the online reputation management piece for India's biggest retail conglomerate (Future Group)
• Honored with the Super Achiever Award in 2012 for getting the highest profitability for the business unit
• Actively involved in managing key advertising categories for both Tv9 Kannada & News 9 English channels
• Successfully planned & executed BTL activities promoting the Brand Tv9 across Karnataka
• Handled an e-commerce business write from set up to making it market ready & then running a mix of Digital Marketing campaigns to boost sales
• Digital Asset creation work done for ICICI Bank’s innovation platform named ICICI Trinity, which involved the top 30 premium engineering & management colleges in India
• Worked on Global Sustainability projects for Tata Quality Management Service (A TATA Sons Company) & devised a social extension to involve key stakeholders across the TATA Group

• Successful in developing and executing strategic plans, setting and administering budgets and managing sales and business with complete end to end planning
• Apply innovative marketing strategies to increase client acquisition, penetration & revenues
• Develop and implement strategies that increase product awareness, market share and company profitability
• Able to establish a team-spirited environment through a positive and proactive leadership style
• Excel in managing multiple projects concurrently with strong detail, problem solving, and follow-through capabilities
• Exceptionally well-organized that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals

• Google Analytics
• Google Adwords
• Kenshoo
• Radian 6
• Alterian SM2
• Sysomos
• Benchmark Email
• Vertical Response
• Mail Chimp
• SEO Moz
• Hubspot
• Majestic SEO
• SEM Rush
• SilverPop
• Adobe SiteCatalyst

Current Fixed CTC: 16.5 lakhs INR p.a