Andreas Marra

Andreas Marra

Summary

executive education, lecturer for high tech B2B strategy, marketing & controllingbusiness development & strategy intelligent networks, prepaidmarket expertise wireless networksproduct management & marketing mobile paymentsales & technology partner management

Work History

Work History
Mar 2008 - Present

exec. VP Product Management

easycash gmbh

In charge for Product management covering the paymen value chain for germn direct debit schemes & emerging payments (iinternet & mobile) with intenrational scope

member of the management board

2004 - 2008

VP Business Development emerging payments

First Data International

- In charge for business planning mobile & internet payments, in particular contactless near field communication

- Company speaker at Mobey & NFC forum

- Technology Partner assessment & contracting for mobile payment infrastructure

- Negotiation with and contracting of lead user mobile parking in France, Belgium & Germany

- Negotiation with and signing of LOI contactless services

Feb 2003 - Mar 2004

VP Partner management

Encorus Technologies

Partner strategy definition & execution planningEvaluation, selection, negotiation, contract global sales and technology partnerDefinition & execution of goals

Feb 2000 - Feb 2003

VP Product management & marketing

Brokat AG
Define product strategy & marketing Life cycle management R&D project management marketing planning Company speaker on conferences and to analysts on mobile telecommunication markets
Sep 1996 - Feb 2000

senior manager business planning

Siemens AG intelligent networks
Business planning intelligent network infrastructure, in particular prepaid business opportunity scanning and product innovation
Feb 1993 - Aug 1996

Lecturer

FU Berlin
Executive education at Freie Universität Berlin, European business school "master of business to business marketing" on strategy, marketing and controlling Lecturer at IBM, Siemens & Deutsche Telekom executive training academy Consulting in colaboration with Roland Berger (Strategy & controlling)

Education

Education
Jan 1991 - Sep 1996

PhD

FU Berlin
Aug 1986 - Mar 1991

Master

Ruhr Universität Berlin
- Emphasis on Business to business marketing & strategy - Controlling - Computer science