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Marketing professional with over 11 years' experience in digital marketing.

Work History

Sep 2013Present

Senior Manager - Digital Marketing

Star India Pvt. Ltd. & Novi Digital Entertainment Pvt. Ltd.

Key Responsibilities:

  • Leveraging earned media - social media management across platforms to drive awareness & traffic
  • Push notifications management
    • Right-time marketing strategy to communicate with customers and drive watch time
    • Segment and customize notifications to aid content discovery 
  • Email marketing
    • Drive revenue by increasing subscribers using email marketing
    • Bring into force marketing automation and cross-media planning

Star India Pvt. Ltd. - Network Digital Marketing
Key Responsibilities:

  • Create and execute purposeful marketing and content strategies across multiple media platforms, guided by insights and data
  • Leverage earned media - both as a marketing platform and also for insight mining
  • Enhance customer experience driven by Social Media Intelligence – derive actionable insights to influence consumer insight, research, marketing and programming decisions
  • Partner management - Partner screening, evaluation and management. Commercial and non-commercial negotiations
  • Strategic partnership point of contact for global players and partners such as facebook & twitter
  • Formulate Network Digital policies and processes
  • Create an informal forum for best-practice sharing across channel marketing teams
  • Design and implement a 2 day "Digital Boot Camp” for the entire marketing group across TV channels
Mar 2010Sep 2013

Senior Manager - Account Management

Hungama Digital Services Pvt. Ltd. (a part of the WPP Group)

Key Responsibilities:

  • Embed multi-channel connected thinking, innovation and consumer insights into brand strategies
  • Strategize internet and mobile marketing strategies for clients in the entertainment, media, automotive and retail space
  • Lead a team of business development, client servicing executives and account managers to maintain relationships with existing clients and acquire new businesses
  • Work with Business, Category and Brand heads to design & define digital strategies, and orchestrate & oversee the right implementation
  • Leverage social channels and technologies to deliver always-on, continuous brand experiences 


  • India - Tata Sky, Mahindra & Mahindra (XUV 500, Xylo, Verito, Corporate Strategy, 2 Wheelers, Mahindra Racing, Auto Quotient, Lifespaces), Viacom 18, Zee TV, Movies Now, Kaya, Marico, ACC Cement, Ceat Tyres, H & R Johnson
  • International – Unilever - Paddle Pop global; Axe (Middle East), Visa (Middle East), Vision Asia (Australia and New Zealand), Clique Media (Middle East - Majid Magazine, Visa, Axe)


  • First in country innovative gesture/motion capture and Augmented Reality based digital activations for Mahindra XUV500, Movies Now, Mahindra Spark the Rise
  • Industry first In-telecast content capsule deal along with media buys for Elder Pharma during the first online telecast of IPL on YouTube in 2010 


  • Abbys 2013 - 8 metals across Gold, Silver, Bronze for Mahindra XUV500 and Mahindra Xylo
  • Abbys 2010 – Silver for Tata Sky Aamir Khan’s facebook wall application
  • PMAA ‘Dragons of Asia’ for "Isi Life Mein" movie mobile app
  • IDMA 2012 for XUV500 - Best use of Social Networks
  • No. 1 Digital Advertising Agency 2010 & No. 2 in 2011 as per the Brand Equity Agency Reckoner (sanctioned by the Economic Times)
Oct 2009Feb 2010

Manager - New Media Marketing

Nimbus Communications Ltd. (Digital division of Neo Sports), a part of Nimbus Communications Ltd. was the exclusive online destination for LIVE match action for all Indian International cricket played domestically till 2010.

Key Responsibilities

  • Sole marketing resource responsible for all digital and PR activities
  • Support corporate communications efforts ranging from drafting Press Releases to dissemination
  • Development of promotional videos and scheduling on network channels to ensure high SOV
  • Website development and updation
  • Optimizing the site to secure top results on search
  • Media planning and buying
  • Partner management - Identify content aggregators, affiliate marketing websites for traffic exchange
  • Content syndication with various online news portals across the country (Entered into strategic partnership with Google for content dissemination on Google news)
  • Strategic partnership for commercialization and distribution of cricket content (text and video)
  • Selection, commercial negotiation and implementation of video advertising platform across the website, including in-stream during live matches and VoD


  • Strategic partnership for commercialization and distribution of post-match cricket content as partner channel on YouTube – first in India
  • Improved site rank from 30 to rank 3 for cricket keywords, brand among the top ten most searched keywords during Indian cricket matches
  • Increased eyeballs for live matches to 4 times the closest competitor delivering 5 million views per match
  • Increased user interaction across site by integration of third party applications, creating contests and brand led promos – resulted in reaching a million views within the first month
Jul 2008Aug 2009

Assistant Manager - Marketing

Globosport Digital Pvt.Ltd. 

Globosport Digital was India’s largest celebrity based digital entertainment company with exclusive global internet & mobile rights of 30 celebrities from Bollywood, Sports and the South Indian film industry.

Key Responsibilities:

  • Development of brand identity for my58080
  • Conceptualization and execution of marketing & promotional plans for celebrity websites (Ranbir Kapoor, Lara Dutta, Mugdha Godse, Celina Jaitley, among others) and strategic partnerships
  • Scouting for and hiring PR, Research, Creative agencies for execution of marketing plans
  • Ideation and execution of brand promotions and activations
  • Formulating PR strategies to generate buzz and sustained public interest for celebrity websites and mobile products
  • Online media planning and buying
  • Aid the sales team with interactive opportunities across the network of sites and on the shortcode/wapsite
Aug 2007Apr 2008

Assistant Manager - Marketing (Reliance Entertainment)

Key Responsibilities

  • Conceptualization and execution of marketing promotional plans and strategic partnerships
  • Scouting for and hiring production companies and creative agencies
  • Ideation and execution of brand promotions
  • Providing cues to the PR team to generate buzz around promotional activities
  • Online media buying and planning


  • Drove 3 million registrations in 6 months making it the largest Social Network in India at the time
  • Branded interactive solutions for brands like Garnier and Reliance Money
Apr 2005Aug 2007

Brand & Client Servicing Manager - Digital

Hungama Digital Media Entertainment Pvt. Ltd. 

Hungama (, erstwhile Virtual Marketing India Pvt. Ltd., now a WPP company) was a complete Digital Entertainment, Mobile Services and Promo Marketing company.

Key Responsibilities

  • Strategy and execution of promotional marketing plans on the internet
  • Digital Production -- websites, interactive advertising, mobile (text and wap activations), CRM programs
  • Brand Manager for and
  •  through online gaming competitions, tie up with digital magazines, brand integrations
  • Develop branded merchandise, vendor sourcing and negotiation


  • Launch of South Asia’s first multi user gaming website –
  • End to end promotions marketing with LIVE TV programming integration

 Clients (Indicative list)

  • Coca Cola, Axe, AirTel, Disney, Tata Sky, Cadbury, Warner Bros., Diageo


  • Bronze at the Promotion and Marketing Awards of Asia (PMAA) 2006 for Axe Unlimited Academy
  • Golden Dragon at the 2008 PMAA in the ‘Best Digital Communications Campaign’ category for Axe Vice

Freelance Event Manager

Seventy Events Media Group


  • India International Jewellery Show (IIJS) -- Planning and co-ordinating logistics for over 500 delegatesIntercontinental - The Lalit
  • Production assistant and logistics co-ordinator for large scale (multi-crore) weddings held at Udaipur and Mumbai with over 1000 attendees



Bachelor of Management Studies

MMK College of Commerce and Economics

Major: Marketing


Higher Secondary Certificate

Jai Hind College - Mumbai


"Just when you think you know something, look at it in a different way"