Ashish Bhasin

Ashish Bhasin


Over 19 years of cross cultural MNC experience in International Business; with focus on Business Development , Supply Chain & Strategy Management. Currently based at China as Country Head - China & HK for a Singapore holding company of SJF Group - A Global Shipping & Logistics Group. Responsible for all extensive startup incorporation, J.V., sourcing, strategic alliances, Biz Development , Training , Govt. and Trade Liaison and licencing activities .A proactive leader and planner with expertise in SALES , strategic planning, market plan execution, competition and market analysis, vendor management, SCM reorganizationProficient in independently designing & implementing business development & management strategies.

Current portfolio entails overseeing the International Biz Development & Ops, SCM functions, aligning  outsourcing activities to 3rd party , 3rd party contract and vendor management activities for cost optimization and solutions, Global RFQ participations. Skilled at identifying and developing a dedicated  vendor base for establishing fiscally prudent sourcing and procurement channels. Effective mentor & team leader combined with flexible and detail oriented attitude with the ability to interact effectively with people of diverse nationalities across the globe. Demonstrated excellence in managing diverse function portfolios and product profiles in Garments and Textiles, white goods, building material , handicrafts for Global buyers - Li & Fung , OTTO Versand, Carrefour, Walmart, Disney, BMW , Delphi, LG, St Gobain, Vroom N Dreesmann, LG , HONDA, Siemens etc. Distinction of being appointed by the World Bank to contribute in 2005 on  "Doing business in Asia " report . 


Strategic Management                Business Development                          People Management     

SCM + Logistics                          Key Account Management                    Customer Relationship Management

Sourcing + Procurement            Inventory Management                          Vendor Management   

                                    STARTUP OPERATIONS & ORCHESTRATION


Business Acumen                    :           Possess demonstrative capability of transforming business by   going beyond the boundaries of traditional People Capital support

Personal Credibility                :           Use personal credibility to influence outcomes.

Strategic Contribution            :           Create new concepts in relation to the people that results in   improved performance.

Skilful Execution                      :           Make things happen, against the odds in a collaborative way.

Value Champion                      :           Have the courage to champion the organisation values & vision and                    create a clear and compelling view of future.

Work History

Work History
Oct 2009 - Present

Country Head - China & HK

St John Group

St John Group - is one of the most progressive shipping and complete Supply Chain management Group with a global footprint ; with over 2500 employees and most sought after Logistics team to manage trade portfolios of many Fortune 100 companies  globally ; with 57 offices worldwide ( still counting ) group has been investing extensively to build A class port facilities , acquiring new vessels , build up SEZs and expanding worldwide to achieve a target of 100 plus offices by the Y 12.

As country Head reporting directly to the Group Chairman at APAC HQ  SIngapore for St. John Group ; I have been able to establish - 

  • complete Start up operations - registrations / affiliations / recruitments / Training / building strategic alliances / contract & vendor management / Global RFQs .
  • WOFE incorporation in China and expansion in the region . 
  • Establishing our HK entity
  • fantastic trade lanes between my region to connect with global St John offices
  • robust vertical centric Business pipelines by bringing home some very large format global accounts 
  • china as the central focal point connecting the dots to get a bigger picture of St John Global Group .
Jan 2008 - Sep 2009

IB & SCM Consultant

Freelancing Consulting Services
Dec 2005 - Nov 2007

General Manager International Business

NITCO Holdings HK

Company Profile:

NITCO Holdings HK is part of the listed NITCO Group, which has been in the infrastructure industry for over 50 years with strong presence in Gulf / Africa / Europe and South East Asia. Group is active in manufacturing and trading building material of paints / tiles / marble /stone / iron & steel / ceramics and  has the distinction of being ranked as World's NO.1 buyer for building material .

  • Established new trade routes and sales avenues in the Gulf and Africa regions .
  • Achieved 300 % growth in output in 6 months of joining .Surpassed the Qtrly targets by multifolds, catapulting output  from 200 containers per month to a record 1000 Teu's per month, ensuring equipment of that volumes available at all times and at the best possible rates.
  • Brought about new dimension to the entire gamut of Business Development,Supply chain operations, including sourcing / quality control / pricing and production.
  • Optimized transportation and 3PL operations.
  • Instrumental in new product development and innovation cycles.
  • Mentored team of locals and expats.
  • Successfully achieved the first year savings to a whopping USD 2.5 million; with structured process realignment and cost optimization exercises.
  • Managed complete RO incorporation in China.
  • Involved in Joint venture negotiations and strategic alliances; making China as the sourcing hub and exploring new global markets.
  • Conducted renegotiations with the logistics partners to bring economies of scale to operations.
  • Enhanced relationships with the local government through extensive networking exercises; to be valued today as a major name to reckon with in the local Chinese provincial echelons.
  • Established strategic core sourcing and merchandising teams to bring about cost effective sourcing channels for various product range, and bring revenue to the business processes.
Feb 1998 - Aug 2005

National Manager SALES - Key Accounts

Crossport Alliances India - CAMEXIM Cominser (France)

Company Profile:

Involved in Supply Chain / 3PL /4PL / JIT and Logistics management services to large MNC(s) with global distribution network and trading. Some of the key accounts managed were International Red Cross / IFRCs /LG / St Gobain / Alliance Francaise/Hero Group / Suzuki / Honda and so on.

  • Primarily responsible for managing Key accounts and establishing Global sales channels for the company .
  • Focussed on holistic organisational development through strategising, quick wit marketing, networking and establishing chord with local shippers, buying houses, agents and international buyers.
  • Mentored a team of agents and associates.
  • Worked out training, orientation and induction capsules.
  • Promoted new markets in S EAST ASIA , AFRICA and South America .
  • Developed & initiated new profitable trade routes and created niche for the organisation in the above regions.
  • Handled multiple product portfolio - high precision electronics, heavy machinery, steel, building hardware, white goods, glass, garments to daily need commodities such as tea, coffee, rice etc.
  • Established strong team and support infrastructure.
Jan 1997 - Dec 1997

Branch Manager + Regional Manager INT'L SALES

Calberson Overseas / Sceta Geodis Group

Calberson Overseas - A joint venture between Indev Shipping - Xavier Britto Group and Sceta Geodis Group - France's largest SCM / shipping / logistics / project management group with global representations and associate base.

  • Responsible for managing regional sales ( North ) and managing delhi & ncr branch operations .
  • Involved in outsourcing of logistics services, establishing associates in N India, client relationship management, business development.
  • Extended client base and marketing network in North India.
  • Liaison with Global offices, port authorities and logistics partners.
  • Converted a loss making outfit for past 4 years into a profit making branch within 3 months of joining.
  • Realigned MIS and business strategies.
  • Expanded the organisation's presence in strategic locations with detailed mapping & due diligence on the market dynamics.
Apr 1993 - Dec 1996

Int'l Coordinator & Dy. Manager SALES - Ocean & International Projects

Kuehne & Nagel India (P) Ltd

Company Profile:

KN India is the Indian arm of the World's No. 1 SCM + Logistics group from Schindelegi Switzerland  - Kuehne & Nagel . The company, founded in 1890, has more than 47,000 employees at 830 locations in more than 100 countries. KN is the world's largest group engaged in shipping/ education /logistics/ SCM / project management / software development / and Logistics Management group.

  • Was independent incharge SALES & Business Development for WEST ASIA & EUROPE TRADE .
  • In addition managed additional Coordination & Rate Contract responsibilities with :

¨        The KN overseas offices in over 100 countries.

¨        The local offices

¨        The shipping lines/ carriers, warehouses / transporters

¨        The vendors, Otto versand Asia Pacific HQ -HK and agents

  • Functional in Charge of Quality Inspection Platform for Quelle, OTTO versand  world's no. 1 catalogue chain of stores.
  • Liaison with all global account heads , sourcing from India with KN.
  • Executed independently company's biggest Indian project - Siemens & DOT Mega Digital Exchange commissioning project from the inception upto complete commissioning of Electronic Telephone Exchanges all over in India.
  • Negotiated sector rate contracts with carriers to contain periodical cost surges.
  • Customised MIS reporting thereby facilitating complete follow through entire process and job wise revenue  projection to the company.
  • Recognised by the top management - (Switzerland) as Route Development Manager Sales for Europe.
  • Evolved strategies for business development between the sectors and get an insight to the operational processes in the respective regions
Mar 1990 - Feb 1993

Group Head Sales

Direct Marketing Pvt. Ltd. (Ceasefire)

Company Profile:

Direct Marketing was part of the Aristocrat Group, leaders in travel gear. DM was incorporated in Jan'90 in Mumbai, and launched their first brand " CEASEFIRE " which escalated to exponential heights recognised as the most  innovative product of the decade; follwed by many others with state of the art technology.

  • Responsible for direct selling and establishing dealer distributor network .
  • Involved in induction & training of the sales team.
  • Handled territorial sales for Delhi and NCR .
  • Rewarded:

¨        Best Salesperson Award.

¨        National Award for setting record sales.

  • Recognised as the youngest member of a special cell "Strategy Planning Group" constituting  management members only.
  • Chosen amongst 45 out of 1500 employees for the prestigious "Dale Carnegie" workshop on professional selling skills and training of trainers.


1989 - Present


Delhi University
Indian Institute of Management -IIM Konrad Adenauer Stiftung Germany & PHD New Delhi

International Marketing

L/C & EXIM Finance,

Logistics & Supply Chain Management

Export Risk Management

Strategic Planning for MNC(s)