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Work experience

Apr 2015Present

Project Manager Scandinavian Market 

Iceland Travel - Icelandair Group

Project Manager for Incentives 

Dec 2013Apr 2015

Project Manager

Iceland Travel 

Operations department

Apr 2008Sep 2011

Iceland Farm holidays 

Sales and marketing 


Sep 2012Nov 2013

Masters Degree in International Marketing

City University -  CASS Business School 
Sep 2008Jun 2011

Bachelors Degree in Business 

University of Iceland

Autonomous University of Barcelona    

Erasmus exchange student



Instead of paying to show an ad, you use social media marketing to engage with customers and prospective customers, to share content, and to interact with people in your target market before they’re ready to become a customer. Facebook and Twitter for example.

Social Medina Marketing
Facebook Advertising

Facebook ads are important because they’re a great way to drive target traffic, much like Google AdWords. The targeting options are super powerful, and the creative provides an even better branding exposure as compared to AdWords.

Google AdWords

AdWords makes it easy to reach customers and to drive targeted traffic. It can get expensive pretty quickly, but it’s also one of the most reliable ways to drive traffic, get leads, and generate sales.


The reason is that most businesses use an email management software of some sort. Whether it’s MailChimp, InfusionSoft, or Aweber, everyone in marketing is building and managing email lists through a thrid-party software platform of some sort.

Photo editing

I use photo editing skills that every digital marketer needs to master, which means Photoshop is not just a tool for designers—it’s something every marketing student should be taught and learn to become proficient at.


WordPress, to me, is the new Microsoft Word when it comes to relevant skills for digital marketers. Not only do you need to know how to write a post in Word, but you also need to know how to upload it and schedule it in WordPress.

Writing & copywriting

Clear communication is important for being able to explain your ideas and concepts to developers, designers, and other team members.