Sunneva Gudjonsdottir

Project Manager 

Work experience

Work experience

Project Manager Scandinavian Market 

Apr 2015 - Present
Iceland Travel - Icelandair Group

Project Manager for Incentives 

Project Manager

Dec 2013 - Apr 2015
Iceland Travel 

Operations department

Apr 2008 - Sep 2011
Iceland Farm holidays 

Sales and marketing 



Masters Degree in International Marketing

Sep 2012 - Nov 2013
City University -  CASS Business School 

Bachelors Degree in Business 

Sep 2008 - Jun 2011
University of Iceland

Autonomous University of Barcelona    

Erasmus exchange student




Instead of paying to show an ad, you use social media marketing to engage with customers and prospective customers, to share content, and to interact with people in your target market before they’re ready to become a customer. Facebook and Twitter for example.

Social Medina Marketing

Facebook Advertising

Facebook ads are important because they’re a great way to drive target traffic, much like Google AdWords. The targeting options are super powerful, and the creative provides an even better branding exposure as compared to AdWords.

Google AdWords

AdWords makes it easy to reach customers and to drive targeted traffic. It can get expensive pretty quickly, but it’s also one of the most reliable ways to drive traffic, get leads, and generate sales.


The reason is that most businesses use an email management software of some sort. Whether it’s MailChimp, InfusionSoft, or Aweber, everyone in marketing is building and managing email lists through a thrid-party software platform of some sort.

Photo editing

I use photo editing skills that every digital marketer needs to master, which means Photoshop is not just a tool for designers—it’s something every marketing student should be taught and learn to become proficient at.


WordPress, to me, is the new Microsoft Word when it comes to relevant skills for digital marketers. Not only do you need to know how to write a post in Word, but you also need to know how to upload it and schedule it in WordPress.

Writing & copywriting

Clear communication is important for being able to explain your ideas and concepts to developers, designers, and other team members.