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Work experience

Aug 2011Mar 2015

Sr. Copywriter


Key Highlights

  • A diversified clientele spanning across automobile, real estate, tourism, e-commerce, foods & beverages and paints & chemicals
  • Led a team of 7, managing a total account size of approx. INR 18 crore
  • Consistently ranked amongst top 3% of the employees around all offices of Mumbai (300+ employees)
  • Won several awards and recognition such as the prestigious Digital Crest, IDMA, Afaqs Digital, World Dairy Innovation and DMAi

Key Assignments

Amul Eat Milk Campaign: Digitalising the 'traditional' Taste of India

  • Won the World Dairy Innovation Award – 2014 for the Best Marketing Campaign of the year
  • Launched a first-of-its-kind campaign designed around memes, capturing attention of youth across nation
  • Reached 25mn users, increased unique website visits by 0.2mn during the period of the campaign (3 weeks)
  • Through phase 2 of the campaign, generated content worth more than INR 10mn at a mere budget of INR 2mn
  • Pleased with the results, Amul diverted 40% of its print budget to digital

Tata Nano – From highway to runway. Accelerating online sales

  • Launched an extensive marketing campaign breaking consumer myths about Nano and taking competitors head-on
  • Designed a robust lead management system through thorough analysis, follow-up and feedback mechanism
  • Increased conversion rate (prospect to test drive) from 8% to 26%
  • Exceeded the target 10% sales, contributing to 16% of pan-India sales in the year 2013-14

Tata Salt Desh Ka Namak  - Generating huge buzz in a low engagement category

  • Won the coveted Afaqs Digital Awards 2014 for Best Integrated Campaign
  • A unique 360-degree digital campaign celebrating success stories of people giving back to the nation
  • Created a huge content asset with close to 120 stories/entries beating the industry average of less than 20
  • The success of the campaign made it into an annual event and saw Priyanka Chopra extending her support

Tata Housing Book a home online - Selling apparel online isn’t easy. Now, let’s talk about selling homes online.

  • Won Gold at IDMA Awards 2014 for Best Use of E-Commerce
  • Conceptualised Tata Housing’s entry into e-commerce, making it first real estate brand to sell homes online
  • The first in its category to partner with Google Online Shopping Festival (GOSF); 50 homes sold online at an investment of just INR 0.1mn through GOSF 2013
  • Repeated success with One Nation, One Price campaign on National Home Buying Day (2014); 250 homes sold online within a week at an investment of INR 4mn
Jul 2010Aug 2011



Key Highlights

  • Won Creative Excellence Award, an annual internal recognition program, for achieving high creative standards and performance
  • Received a promotion just after three months (as against the norm of annual promotion) of joining the organization
  • Helped the agency get 4 new clients onboard in a span of 10 months


Apr 2015Apr 2016

PGPM in Marketing

Indian School of Business
  • Live Marketing Project: Spearheading the rebranding and marketing campaign for Voice4Girls – an NGO for girl empowerment
    • Designed and synergized the communication strategy across various stakeholders
    • Devised sustainable funding model; attracted additional funding of INR 3lacs through marketing campaign for young professionals
  • Reckitt Benckiser (RB) Mavericks Challenge: Campus winners - 60+ teams from ISB; Developed long-term strategy and model for encouraging hand washing behavior in India
  • Swiggy Food Tech Challenge: Top 5 - Identified related diversification opportunities. Recommended expansion into tiffin services, custom pre-scheduled order and occasion-specific bundle offerings
  • HUL Lime (Season 7): Top 3 Proposed marketing strategy and execution plan for increasing hotel transactions for Ezeego1 travel portal
  • Unilever Unplugged: Top 3 – Designed marketing campaign for Pureit Water Purifier
Aug 2006Jul 2010

B. Tech | Mechanical Engineering

Global Institute of Technology, Jaipur
  • Marketing Manager, Jigyasa (annual tech fest of GIT). Solicited 350+ participants (maximum till that year) across the nation
  • Key member of the National Entrepreneurship Network (NEN). Helped increase the membership by 120%


Personal Pursuits

  • Football: Active footballer; Considers field as second home. Played professionally with NMFC Club, Mumbai for 1.5 yrs
  • Reading: From fiction to biographies to sports to philosophy, love experimenting with genres
  • Catching up with friends

Friends admire me for:

  • Strong motivating skills
  • Easy to gel with ones around; Teamplayer
  • Calm and composed, no matter, however much the workload
  • Creative and logical thinking abilities (Engineering + Advertising)
  • Excellent oral and written communication skills

Other Achievements

  • Director – Alumni Council, Marketing Club, ISB: Initiated online ad showcase and review, connecting 400+ alums with students
  • Founder, Literary Club, GIT: Encouraged and inculcated reading habits amongst students through workshops, debates & discussions
  • Part of ISB’s winning team at Aero Corporate Football Tournament
  • Awarded the Best Debator of the Year at both school and college level