Sunil Bangalore Gangadharaiah

Sunil Bangalore Gangadharaiah

Work History

Work History
May 2010 - Sep 2011

Search Analyst

The Search Agency

Responsible for analyzing and communicating in-depth business marketing data for large online SEM advertising campaigns with primarily Google, Yahoo, and Microsoft.

Jan 2008 - May 2010

Manager - Search

Interactive Avenues

Responsible for developing and implementing effective PPC strategies and tactics, with the goal of exceeding client’s expectations and performance goals on a daily basis.Core responsibilities:* Conduct keyword research, selection, Bid management, Compose and test ad copy to produce optimal click-thru rates for pay-per-click campaigns.* Landing page optimization & analytics.* Analyze & Optimize search marketing campaigns data and proactively make strategic suggestions and deliver performance reports to clients on an ongoing basis.* Developing vertical specific industry knowledge and best practices that will drive account profitability and drive increase in online revenue generation.* Manage search engine marketing campaigns including tracking and reporting on campaigns successes, data analysis, and weekly status calls.* Understand and achieve client goals and objectives through the customization of projects.* Played the role of mentor for new joiners

Jun 2008 - Jan 2009

Senior Search Executive

Position2
  • Involved setting up PPC campaigns in various search engine interfaces & strategizing client goals & objectives.
  •  Responsible for attending client calls to understand needs & goals of paid search, analyzing complex data to provide for campaign optimization, maintaining & managing PPC spends, forecast budget & recommend keyword selection. Involve writing PPC advertising copy
Oct 2006 - Jun 2008

Search Executive

Natural Search

o Campaign Management for Google Ad Words, Yahoo & Bing.o Analyzed and reported web analytics performance – Gave relevant recommendations and advised adjustments.o Developed and managed campaign budgets for paid search marketingo Handled MS Excel & other Microsoft office tools effectively & efficiently. o Managed PPC Campaigns Effectively for various domains/industries like Debt Management, Medical, Telecom, Insurance, Mortgage and Automobiles, Technology, Entertainment & Media, Social Networking, BPO Sectors. o Always kept up-to-date to increasing effective Internet popularity

Education

Education
Sep 2011 - Present

M.Sc

University of Bedfordshire

Summary

6years of relevant experience in Online Advertising / PPC / Internet marketingo Search Engine Marketing (SEM) specialist, with Pay per Click (PPC) knowledge to initiate, stategise, develop and implement effective tactics, with the goal of meeting/exceeding client’s expectations and performanceo Clear understanding of the client / customer buying cycle( create awareness, do extensive research, decide what is relevant & purchase / goal of the customer) vis a vis & strategise the projects based on the needs of the cliento Manage search engine marketing campaigns including daily campaign management, tracking (analytics or third party tools) and reporting on campaigns successes, data analysis, and daily/ weekly status callso Successfully handled clients & helped them improve their business on a monthly / quarterly basiso Thoroughly handled National / International clients ranging from Automobile, Telecommunication, Bankruptcy, Loan, Technology, Dating, Charity, Social Network, Banks, Medical, Insurance, Entertainment & Media, BPO Sectors, Debt Managemento Played the role of mentor for new joinerso Can handle MS Excel & other Microsoft office tools effectively & efficiently

Specialties

o Online Advertising, Search Engine Marketing, Pay Per Click Advertising, Viral Marketing, Facebook & Youtube Advertising, Social Media, Copy-writing, Website Optimization, SEM Strategy, Landing Page Optimizationo GAP Certified Professional with 92%o Worked on Software bid Management tools like Atlas and Mediaplexo Web Analytics (Google, Hitbox, Omniture)Indepth knowlwedge on Competitor tools like Comscore, Compete, Quantcast, Spyfu, Trifecta

Objective

  • To be integrated into the company’s Internet Marketing team where I will be able to learn and share my own experience / expertise for the advancement of the company’s online programs.
  • .To be integrated into the company’s Internet Marketing team where I will be able to learn and share my own experience / expertise for the advancement of the company’s online programs

Certifications

Certifications

Google Adwords Professional

Google