The World is Flat: A Brief History of the Twenty-First Century

Thomas Friedman is famed for his 2005 novel, The World is Flat: A Brief History of the Twenty-First Century, an international bestseller that looks at the role of globalization in the world. The book’s title is a reference both to the leveled global playing field of the current world and the perceptual shift that must happen for organizations to remain competitive in the modern global market where historical and geographical divisions have become largely irrelevant. At the heart of Friedman’s book is a narration of his experiences in Bangalore, India, during a trip in which he realized that globalization has changed the core economic concepts that once ruled the world. Friedman accounts for this shift through the advent of the personal computer, fiber-optic micro cable, and workflow software. This new stage is dubbed Globalization 3.0, differentiating it from globalization propelled by government (Globalization 1.0) and globalization propelled by multinational companies (Globalization 2.0).One of the products of this new globalization and flattened world was the need for a new business model that focuses on horizontal rather than vertical collaboration. Previously, innovation in the business world came from the top, meaning that it came from management. Now, however, businesses collaborate inter-departmentally and, more importantly, with each other to achieve innovation. As a result, individuals are becoming highly specialized, focusing on the accomplishment of one task rather than being able to work skillfully in a number of different industries. This is also paired with a decrease in the number of Americans that are becoming leading scientists, mathematicians, and engineers. Thomas Friedman uses The World is Flat as a warning about the flattening of the world that has come with a new form of globalization and as an encouragement to the American work force to continually update its skill set across industries, making it more adaptable. Friedman also hopes to inspire more American children to become scientists, mathematicians, and engineers, lessening the United States’ reliance on intellectual outsourcing and offshoring.


When not attending to his myriad responsibilities as a Principal at Surprise Development Inc. and as a Partner at Strategic Development Holding Corporation and ABW Holding, Suneet Singal is active in a variety of Media/Apparel and Distribution and cultural enterprises. Sports enthusiast Suneet Singal enjoys boxing and practicing mixed martial arts (MMA). An owner of an MMA league, Suneet Singal also owns an MMA apparel distributor. As a merchandiser of distinctive and fashionable attire and products tailored to MMA competitors’ needs, Suneet Singal’s company has been endorsed by leading fighters, trainers, promoters, and sanctioned organizations in the sport. Accomplished MMA and boxing fighters have all used and praised his firm’s products over the years. His company recently created a new fight league and will debut its first major event in coming events. In addition, Suneet Singal has negotiated multiple media distribution deals for the company and its content. In addition to his lifestyle, Suneet Singal is a patron of the arts and regularly attends the theater and live music events. Suneet Singal owns several different operations, including a Sacramento-based restaurant and nightclub, a clothing design firm, and a record label. In addition, Suneet Singal applies his education and years of training as an advisor to the Grace Project estate. Graduating in 1999 from California State University, Sacramento, with a Bachelor’s degree in Finance and a concentration in Investments, Suneet Singal spent eight years in the commercial real estate finance industry before joining Surprise Development Inc. Throughout his career, Suneet Singal has shown a proclivity for negotiating complex deals, securing financing from varied sources, and managing a wide variety of projects. Possessing a California Real Estate Broker’s License, Suneet Singal closed on more than two dozen property deals over the last two years, including a foreign resort development project in Central America and a multi-mini-storage acquisition and reorganization project in Central California.


Real Estate, Business, Property Management, Property Development, Real Estate Development

Work History

Work History
2007 - Present


Surprise Development Inc.


1995 - 1999


California State University