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I am a strong services marketer with 9 years experience in both business and consumer marketing. My marketing experience covers mobile and fixed telecommunications, retail insurance and most recently the Airline industry. I have developed and implemented strategies for customer acquisition, revenue stimulation, and loyalty, as well as managing large scale proposition launches.

My 5 years working in the UK, with customers and suppliers in Europe, Asia, USA and Canada has allowed me to also gain an understanding of different international markets, how customer behaviour, business culture and social trends differ from the New Zealand market.

During this time, I gained international business development experience within the mobile industry, developing partnerships with mobile operators in Asia and Europe. With a focus on international roaming, I worked with a team to build partnership pitches, including country analysis, proposing a suite of products, negotiating wholesale rates and the commercial framework for the partnership, and being ultimately responsible for building the relationships with these operators to implement products and services in line with partner contracts.

I have also held an analyst role, and my graduate experience has been within market research focusing on strong FMCG markets, so can bring strong numeric and analytical skills to any position. I hold a strong mix of commercial and marketing skills, bringing customer driven propositions to market while understanding the financials.

Work experience

Sep 2006Sep 2007

Propositions Marketing Manager

Orange UK
Nov 2000Jan 2002

Project Manager

NFO Research


Auckland University




Industry knowledge
  Industry Knowledge Airline Knowledge   Customer Loyalty Segment Marketing Systems and CRM Marketing Communications Telecommunications knowledge across;   Segment Marketing Sales Channels – Direct Account Managers, Online, Retail, Telebusiness and Indirect (dealers and distributors) Business Development Partner Management Product Consultancy Marketing Communications Commercial Strategy and Planning Insurance knowledge; Marketing Communications FMCG knowledge; Market Research