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Senior level digital marketing professional with proven success in using integrated customer demand and acquisition-marketing strategies to create qualified sales opportunities. Most recent professional experience includes defining and implementing a consistent digital brand experience across a global organization. Director level experience managing budgets of over $2 million, a globally disperse teams and external agencies. In my current tenure as head of Attunity's digital marketing, I have transformed the company's digital marketing strategies by implementing best in practice inbound, social and content marketing programs.  At Iron Mountain, architected the inbound marketing operations infrastructure and developed the digital marketing strategy, which serves as the foundation for rules-based measurable marketing and management of over fifteen web properties.

Proven experience in establishing the teams, infrastructure and methodologies that are needed to lead a successful inbound marketing platform and digital marketing department while at the same time ensuring all activities are rooted in one core principle—a positive brand experience for customers.

Work experience


Sr. Director of Global Digital Marketing


Responsible for global web/digital strategy and operations including inbound, search, content and social media marketing. Creating global digital center of excellence, defining and embedding common processes, standards and technology toolkit for all aspects of digital marketing and communications on a worldwide basis. Recruitment and talent management to build out digital team, define objectives, performance targets and development plans. Work with business unit leaders to embed digital marketing in both go-to market approach and innovation.  Reporting to the VP of Global Marketing. 

  • Increased inbound marketing qualified leads and opportunities by 300%.
  • Increased web traffic by 130%, and reduced dependency on Paid Search and out-dated outbound marketing programs.
  • On-boarded HubSpot as our marketing automation platform, integration with Salesforce, and worked with marketing and sales team to execute best-in-class inbound marketing initiatives.
  • Lead the redesign of, and migration to a portal that nurtures leads and retains customer engagement.
  • Lead global team with responsibilities for the definition, management and execution of online market strategy, including email campaign management, search engine marketing, web analytics and management reporting, social media strategy and online brand protection.
  • Negotiate global contracts and manage vendor accounts - exploiting economies of scale of the Attunity worldwide network to secure discounted pricing and/or preferential terms of service, as well as influencing vendor product development roadmaps. Secured $800K savings in contract renewal.
  • Directing global deployment of new web portal platform, specifying all business and functional requirements to global IT and defining all training documentation and internal communications needs.
  • Implementing processes and advising on global policies and vendor products to mitigate and protect Attunity from risk issues such as online brand and trademark infringements, as well as compliance with regulatory requirements concerning privacy and data protection.
  • Direct production of management reporting and KPI dashboards on site visitor and emarketing performance - these demonstrated clear ROI, supporting business case for budget investment.
  • Led a competitive tender selection process, and project management of a digital agency to redesign user interface of, to support a Attunity global brand campaign.
  • Contributing to developing brand identity standards for digital media.

As a result of this leadership, received several accolades and witnessed massive increases in audience reach, engagement and demand-generation. 


Senior Manager, Inbound Marketing & Digital Strategy

Iron Mountain

Oversaw the day-to-day operations of the inbound marketing initiatives of a $3+ billion sales organization serving millions of users, managing the ongoing strategy, architecture, design and development of all web properties.Strategizes and directs the company’s digital presence including social networking, search enginemarketing (SEM), site optimization, vendor relations and industry partnerships. Manages logistics and execution of all global digital marketing programs supporting a team of over 10 web and creative team members for a multi-billion dollar company. Successfully developed the content marketing strategy and SEO plans on an extremely small budget and developed the brand’s web presence. Leader in migrating the company from antiquated and disconnected marketing operations, to a tightly integrated system of demand generation and lead nurturing processes and systems.


  • Awarded SiteCore's Best Professional, Business and Personal Services Site, 2011
  • Received the Leadership Award, 2011
  • Rolled-out 40+ websites in 20+ languages within 2 years creating a unified global brand

  • Increased web visitor traffic by 72% and organic search web traffic 85%
  • Increased website lead volume by 180% in the first 11 months
  • Website contributed 45% of new marketing deals in US; higher overseas
  • Increased product lines sales leads 3-fold by implementing content marketing program
  • Retained to re build corporate website including content, design, code and content management system

  • Accountable for a $1M+ annual budget with full P&L responsibility

  • Selects, manages and evaluates a team of 11 producers, developers, search marketer and content managers

  • Develops and executes a comprehensive, global online strategy including rebranding portal and transactional sites

  • Created digital strategy and roadmap with business cases to obtain budget and executive buy-in

  • Increases site traffic and customer service through successful search engine marketing (SEM) and Google/Bing CPC

  • Draws viral traffic by creating an inventive social media plan

  • Initiated an interactive, engaging video program

  • Rebranded our blog platform and created the Information Advantage blog

  • Collaborated with division partners to achieve targets for revenue growth

  • Provides insightful and decisionable global analytics dashboards and reporting

  • Performs competitive analysis, market-research and emerging technology assessments

  • Implemented a ROI “learning environment” using A/B and multi-variant testing techniques

  • Designed and built a 3,000 page ecommerce support site 
  • Successfully rebranded the company and managed the creative and technical execution of all enterprise wide global marketing programs
  • Global creative director and brand leader for the company’s web presence building an internal community of brand stewards and champions
  • Defined the strategy and implemented a consistent digital brand experience
  • Defined the strategy and implemented a best-in-class inbound marketing platform
  • Developed and implemented the company’s content marketing/SEO strategy
  • Developed company’s first social media marketing strategy, leveraging our social footprint to drive traffic into MQLs to SQLs

Executive Director, New Media and Strategic Development

First in Media (a Business Wire venture)

Developed and oversee operations for a startup venture that produces B2B, marketing platforms, the first of which, launched in October 2009.Responsible for creative strategy, long term planning, and execution of all digital initiatives. Responsible for strategizing and implementing business development, marketing and content initiatives on emerging platforms. Created social and inbound marketing strategies to drive engagement across all digital platforms.Lead and managed multi-disciplinary team of digital professionals who operated web platform, developed its content, and promoted it across social and marketing channels. 

  • Designed and oversaw development of the portal and its CMS
  • Developed business strategy and revenue model, incorporating Business Wire’s sales team
  • Developed marketing materials and sales pipeline
  • In less than three months, surpassed 250K visitors and its distribution list has grown to over 40K with a high percentage of industry executives and decision makers, and business goals were surpassed and profitable in its first quarter
  • Maintained site editorial schedule and content procurement pipeline
  • Established ROI metrics for contributors and sponsors
  • Developed and managed online marketing campaigns, effectively driving brand awareness, engagement and traffic
  • Launched PYMNTS community and blog platform, Pitches and Case Study platform for the payments industry to share and showcase technical innovations and new products
  • Identified and collaborated with the leading bloggers in the payments space
  • Collaborated with innovative companies to cross promote across digital channels; most notably, created and managed marketing campaign with Twitter co-founder Jack Dorsey on his new venture,
  • Developed and managed overall SEO/SEM strategy
  • Developed business plan, product design and sales strategy for a new social commerce application and mobile application (
  • Created and produced original video and podcast franchises 

Director, Digital Strategy and Web Production

Network World/IDGE

Developed and executed a comprehensive, global online strategy. Ensured Network World's new media platform enhances its overall effectiveness in the following areas:  branding, communications, campaigning, and membership development.   Directed team of producers, developers and editors in day-to-day operations of multiple websites and newsletters servicing millions of users. Responsible for all aspects of Network World’s digital presence, including community platforms, mobile applications, Web products, related websites, blogs, and web- and email-based campaigns.  Responsible for use of social networks, mobile technology, and for technology vendors and partnerships. 

  • Restructured production workflow to effectively manage content development from print, testing, and event departments
  • SEM/SEO: Part of interdepartmental team responsible for establishing SEO strategy and best practices, ultimately with the goal to develop, hire and manage SEM team.
  • Retrained editorial, design and copy desk staff by developing their Web skills (promotion, packaging, smart linking, SEO efforts, Google analytics, social media, etc.)
  • Brought from a 2 to 3 million page view per month site, to a 7 to 9 million page view per month; numerous record breaking page view per day and months company-wide
  • In 2008, launched full site redesign including multimedia, chat, newsletters, and community platforms; efforts received the MITX 2008 Best in Media Award in 2008; Redesign produced substantial and immediate increase of page views, time spent on site and reader response
  • Launched slideshow content offering, which contributes to 28% of’s annual traffic
  • Launched interactive product guide which generated new revenue stream
  • Created and produced original video and podcast franchises 

FOX News Channel

Director, New Media

Launched and directed Fox News New Media, a multi-disciplinary team responsible for strategizing and implementing business development, marketing and content initiatives on emerging platforms. Responsible for developing community marketing strategies and driving engagement with Fox News Channel across all digital platforms.Directed team of producers and editors in day-to-day operations of multiple websites and newsletters servicing millions of users.

  • Re-imagined community marketing initiative as a continuous engagement model powered by realtime open web socket technologies.
  • Developed and launched with realtime market data, twitter tracker, commenting and chat.Increased engagement 10x within 60 days.Evangelized realtime technology within organization.
  • Launched Fox News Mobile, developing brand identity, content strategy, original products, distribution channels, marketing, and promotion. Result: 100-150% YOY growth in mobile video consumption, #1 and #2 most popular Fox News video podcasts; featured by Apple in iTunes store and by AT&T and Verizon on their decks.
  • Developed Web app – formatted for the iPhone, the first iPhone optimized news site to offer search, full story content, and streaming video; Result: Apple staff pick, featured on
  • Developed and implemented Fox News social network marketing strategy, with an emphasis on Facebook; Result: Developed Fox News brand page, innovative Facebook applications and a network of sub-franchises. Gained approximately 2 million fans with 4x engagement over competing brands; Included in Facebook’s best practices for brands
  • Creative, strategic lead in rebranding of Fox News Radio; redesign of; Increased traffic 45%
  • Launched Fox News Radio affiliate website, initiating digital distribution of syndicated content to affiliates.
  • Tapped by 20th Century Television to develop websites for nationally syndicated shows. Launched and the award-winning
  • Expanded the Fox Fan program and developed new ways to drive user engagement and direct online community toward specific corporate initiatives.
  • Led expanding team of producers in crafting effective promotions and marketing initiatives across digital platforms.
  • Developed community opinion analysis tools to quantify and characterize viewer response. Produced original interactive content as online supplements to programming. Created Fox Fan community initiative
  • Launched, an online home for Fox News Channel fans, a place to watch video, share opinions and stay in the loop.
  • Developed streaming media marketing strategy: video content as membership premium.
  • Grew Fox Fan base to over 3 million registered users
  • Created template for Fox News Radio show websites, including community marketing tools, promotion, and audio and text content
  • Launched e-mail newsletter operations; created weekly HTML newsletter Result: Highest newsletter “open and read” rates in NewsCorp.; Expanded line-up of weekly and daily newsletters


Aug 2003May 2005


Brooklyn College