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Work History

Dec 2010Aug 2014

AGM :Web Marketing &  digital Initiatives

Fortis Healthcare

Led the pan India digital activities for Fortis Healthcare   for 4  years

managed end to end " web  design,  Site Architechture ad nagivation, site mainatance and search engine optimization

Brad promotions across key product  verticals,  online display ads, google adwords, ad neyworks

Planning digital budgets, working with the agencies to  develop, execute Online Campsigns, Lead generation and  driving revenues via digital channels

Have extensive knowledge in planning, developing and executing Go To market strategy and online marketing mix based on SEO/ SEM/Online Display/Contextual network/ Impressions based / Click based  and Lead or Action based models

Develop, execute  Tracking online Campaigns , based on online CPM/CPC/ CPA Models, ROI  metrics based on cost of acquisitions, cost  per click/  referrals and conversions via online channels 

Well versed in launching ecommerce ecosystem " launched a online appointment module " where  users were offered a discount if  booked online booking  ,which could be redeemed online " as an e coupon..

Started a online Forum for resolving patients  complaint and customer care  escalations' 

Online Customer Feedback

 Social Media campaigns, Online Reputation management

Mobile Marketing ,optimization content or  Mobile  screens , Mobile  Search buildig Moi Mobile Aps, Mobile Video 

Oct 2008Dec 2010

Manager " Internet and Web Marketing

Wockhardt Hospitals

started my  first healthcare   foray at wockhardt hospitals  after joining as " Manager " web and online marketing Led the groups pan india digital marketing initiatives 

Managed  web properties and  brand assets of the group.. including micro sites , patient testimonials, procedure  videos,  human interest stories, patient story forums 

Worked with  Digital Agency on developing , executing  Digital Campaigns, Media Planning, Search  Advertising .. ( organic search/paid search/  Online Display Advs across CPM/CPC/CPA Models 

Building Managing the web intelligence :Tracking Leads from the online channel,based on  real time referrals and conversions from websites/micro sites..developing an  cloud based MIS  to filter, measure and analyze the cost per acquisition based  on web traffic 

Content development :Developing Content Across Multi Platform  Devices : With the proliferation of  digitally connected devices  the  content consumption delivery platforms has completely changed  

Social  Media Optimization  :  using Social web to  target  influencers, a direct  consumers via ecoupons, discount vouchers, preferential treatment  

Online Video Marketing ; generating online Patient testimonials, Human interest stories , creating infographics  rich data content on medical conditions. 

ng micro sites , patient testimonials

ead Generation  Strategies

2) Patient Stories Forum : creation if  forums and online video sharing   to share content,  use it as a online word of mouth viral referral Campaign


Dec 2007Oct 2008

Client Servicing Manager

Ybrant India Ltd ( Now Lycos)

Hyderabad Position:  Lycos  (  formerly Ybrant Inc )Lycos is among most well knownInternet brands in the world, evolving from one of the first search engines on the web, into a comprehensive digital media destination for consumers across the world

 Worked with the  global publisher network team  in servicing and managing key  accounts  and advertisers including Fortune 50 brand advertisers across various  networks  within Lycos as well as beyond

The Lycos Network of sites and services include, Tripod, Angelfire, HotBot, Gamesville, WhoWhere, and Lycos Mail. Integrated, these sites help in bringing people together to interact, conduct commerce Led the  brands  monetization efforts in  India, setting up a team  to manage bit ticket advertisers across Lycos range of digital media properties .

My core Competence

Competent media Ltd

Online Marketing Manager Core Competence and Value Drivers I can bring to your organizatio n The next generation digital marketing warfare will would fought via the digital channels called SOLOMO Social Local and Mobile online distribution Channels Have extensive knowledge in planning, developing and executing Go To market strategy and online marketing mix based on SEO/SEM/. link Building/Online Display. and Lead generation. Worked closely with Digital Agency on the creative aspect/Emailers campaigns/Social/Emailers/Coregistration across various digital channels, via targeting, segmentation and Positioning online products and to reach users based on the TG Excellent knowledge on SEO/SEM., including Off page, and On Page metrics page SEARCH ENGINE OPTIMIZATION: worked extensively on both SEOamd SEM including optimizing microsites and online brand assets On hands experience and independently worked on Off page/On Page search optimization which included backlinks from the domain Understanding and executing back links from top Alexa sites/Compete./Quantast/statsholic sites getting google PR([page rank) from complimentary sites/) creating infographics, visual data for viral marketing and link bait 3 various tweaks in accordance to google algorithm updates like regular Google Updates like Google Panda, Google Hummingbird, recently google introduced pegion update, upPenguin Everflux, pirate 2.0 and penguin update. Each of the updates changes the way search spiders idex the website well versed with Google Algorithm's like LSI(latent semantic index) Independently worked on several seo on page factors like, Cloaking, url Canocalization, 301 permanent redirection, 302 temporary redirection, including Robot. txt files and handling 404 errors Competitor research and analysis using a variety of free and paid tools like keywordspy, spyfu, google adwords tool, wordtracker, worked across b2b and b2c for site promotion, online campaign a, newsletter swap and coregistration models Developing Go to Marketing strategy for product promotion online, via social media, Online Video sites like Youtube, Metacafe, Vimeo and vevo. Facebook, Linkedin, Twitter, Viber, and other healthcare social networks l

May 2001Sep 2007

Online Team lead


Increase traffic to 123greetings which was ranked among the top 100 online shopping sites by media Metrix
Led a team of 8 people at 123greetigs and handled all aspects of web marketing, traffic increasing, customer acquisition
SEO/ SEM to increase traffic to the websites
Client servicing with online advertisers, negotiation and monetizing the website
South knowledge on the digital marketing platform across both demand and supply side
Well versed in Developing a online business, content outreach programs, campaign management execution, recruiting affliates, developing payout models, and lead nurturing


Banaras Hindu University



Content Management (SS

have  good  knowledge in  in various content management  like wordpress, jhoomla,drupal

Display advertising ,

have good understanding of  this market, including ad networks/aggregators, individual publishers  across various revenue models , like CPC, CPM. CPA .Google adwords, MS adcentre, . well versed with advertising site as well as the publishers side

Social media Reputation

web monetization

Social media analytics


Organic search

Home Health Care

Search marketing