AGM :Web Marketing & digital Initiatives
Led the pan India digital activities for Fortis Healthcare for 4 years
managed end to end " web design, Site Architechture ad nagivation, site mainatance and search engine optimization
Brad promotions across key product verticals, online display ads, google adwords, ad neyworks
Planning digital budgets, working with the agencies to develop, execute Online Campsigns, Lead generation and driving revenues via digital channels
Have extensive knowledge in planning, developing and executing Go To market strategy and online marketing mix based on SEO/ SEM/Online Display/Contextual network/ Impressions based / Click based and Lead or Action based models
Develop, execute Tracking online Campaigns , based on online CPM/CPC/ CPA Models, ROI metrics based on cost of acquisitions, cost per click/ referrals and conversions via online channels
Well versed in launching ecommerce ecosystem " launched a online appointment module " where users were offered a discount if booked online booking ,which could be redeemed online " as an e coupon..
Started a online Forum for resolving patients complaint and customer care escalations'
Online Customer Feedback
Social Media campaigns, Online Reputation management
Mobile Marketing ,optimization content or Mobile screens , Mobile Search buildig Moi Mobile Aps, Mobile Video