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Sufi Abidi

Senior Marketing Professional: Always on the job


Accomplished, senior marketing professional with broad retail marketing experience, encompassing strategic planning, interactive marketing, creative content development, media planning. Extensive experience in Direct-marketing, public relations and sales promotion  with the ability and skill set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment.  Focused on achieving continuous, improved business performance. Seasoned in B2B and B2C

Work experience

Dec 2014Present


American Centre for Education

Training students in Hospitality operations and preparing them for internship.  Career counselling and marketing various courses to the students.

May 2013Oct 2014

STEi Pte. Ltd

Training Students in Food & Beverage operations and Marketing. Grooming them for internships.

Oct 2010Dec 2012

General Manager- Marketing

SUSASH Quantum Beauty Pte. Ltd.

Entrepreneurial venture of health and beauty products. Introducing the Quantum Beauty brand of products in the markets and developing distributor network in Mid-East and India. Locally developed the sales team and provided product training. Research, branding and positioning of the product in the selected markets. Creating and delivering online marketing strategies. Creating brand strategy and distribution channels. specialising in  B2B and B2C.

Jul 2006Sep 2011


Various  International University's Singapore Campuses   

As F&B trainer/Lecturer with Singapore Campuses of Queen Margaret University, UWIC(UK), Southern Cross University(Australia), James Cook University(Australia), Travel-(Bachelors and Masters Courses) Lecturer/Facilitator Strategic Marketing, Strategic Human Resource Management, Operations & Quality Management, Mentoring, Global Market Entry Strategies, Business Etiquette and Service Excellence, Customer Service, Information & Communication, The Entrepreneurial Team, Global Issues In MICE, Business ethics. Provided lecture on how to grow the customer base through customer acquisition, CRM and cross-selling to the existing database. Taught on issues like how to analyse customer activity to identify profitable segments and develop marketing strategies to maximise turnover. Guide students for their final year Bachelor's project in Tourism & Hospitality. Guided students on topics like how to develop team for innovative and effective promotions and marketing campaigns to ensure players remain active and loyal Worked with students on marketing topics to develop stand out advertising, both print and online. Provide input and insight into ongoing brand strategy.

Jul 2005Jun 2006

Marketing Consultant

Michael Marketing Consultants, Singapore

Marketing Consultant(contract) Participated in business objective/strategy meetings, determining/assessing communications and marketing needs, designing appropriate communications strategies for the launch of Life Card product. Developed and coordinated large scale communications, promotions and marketing project plans from conception to completion, ensuring budget and timelines are achieved. Manage a team of strategists and tactical experts. Dealing with B2B and B2C.

Jan 2005Aug 2005

Lecturer/ Trainer

Shelton School of Commerce
Lecturer(Part Time) Responsible for teaching UK accredited ABE courses and delivery of Modules through lectures, seminars, tutorials and other supervisory and coaching methods. Contributed to the development and implementation of innovative methods of teaching, learning and assessment. Liaise closely with teaching, technical and administrative staff to ensure quality teaching. Give advice and guidance to students to support their academic progress through the University.
Feb 2004Jun 2005

Marketing Consultant

SUSASH Mastermind Management.

SASH Mastermind Management-Singapore Marketing Consultant Assisted Singapore companies to establish businesses in India and provided support in market research and sales/marketing and Human Resources consultancy. Gathered, maintained and facilitated the distribution of market research information. Identified and filled major market research information gaps. Developed and maintains synergistic relationships with marketing and product managers to better integrate market intelligence into the decision-making process. Provided recommendations to marketing and corporate management regarding market research program development, project coordination and market research planning. Participates on a variety of project teams. Core competencies B2B and B2C 

Oct 2003Jan 2004

Sales and Marketing Consultant

Nimrod Engineering Pte Ltd-Singapore
Sales and Marketing Consultant Hired as an outside consultant to streamline the marketing processes & organization restructure which includes design, development and coordination of marketing materials. Completed Training Needs Analysis(TNA) and On-The-Job(OJT) training. Participated in Trade fairs and other exhibitions. Designed E-business card especially for hotel security exhibition.
Jul 2002Mar 2003

Business Development Executive

Seatime Shipping Pte Ltd-Singapore
Business Development Executive(Contract) Served as a dedicated focal point for sourcing, business development and troubleshooting for all marketing related issues. Developed and nurtured excellent relationships with key accounts. This established trust and rapport, and allowed us to rebuild former relationships as well as establish a new, lucrative client base. Provided administrative support to the MD and Managers for shipping operations.

Proactive Consultants Pvt. Ltd-India


Search & Recruitment Consultant Achieved personal targets. Developed new accounts and played a major role in retaining old clients. Conducted training in Personal Grooming, Sales Management and Communication Skills.


Marketing Manger

Radiant Retreat Pvt. Ltd-India
Marketing Manger Hired to manage the marketing, recruitment function and general administration. Motivated and trained Area Managers/executives in sales/Marketing and Customer Service. Designed training programs for Sales and Customer Service Staff. Conducted stand up training for Business Development Manager/executives and Front line staff in communication skills and product knowledge. Lead the team of 35 Business Development managers and executives to achieve the targets. Designed, developed and participated in exhibitions and road shows.

Travel Consultant

SASH Travel Services
Writing weekly reports to the management-India Travel Consultant Marketing travel related services to corporate and individual clients. Planning and organising group and individual Tours.


Presentation, written and oral communications


B2B and B2C


Social Media and E-marketing


Website design and content development


Customer/ Account Management


Developing partnerships with stake holders


Event Planning and Execution





Australian Institute of Business 

Specialising in Tourism and Hospitality


Professional Diploma

Singapore Training and Development Association

Training and Development


B.A. (Hons)

AMU/ India

English Literature