I have been managing successful integrated marketing communications programs for over 15 years. These programs have always involved online marketing. In the mid-90s, at a small biotechnology company offering cancer genetic testing, we used the web to enhance our direct mail program. Since we knew we couldn't answer every question about our services in a brochure or letter, we created online materials to supplement our direct mail and trade show efforts. At Essex Property Trust, I worked with over 100 individual property managers and a database consultant to build a tool that would allow the property managers to post ads to Craigslist that maintained a strong brand image but allowed them the flexibility to be creative with what made their property stand out. We also launched new landing pages for the 100+ properties. At EMQ FamiliesFirst, my primary responsibility has been our online marketing efforts. These have included our main web site and several micro-sites, search engine marketing, search engine optimization and social media (Facebook and Twitter).
Feb 2010 - Present
Social Media Consultant
Working with the Lexy.com team to develop a strategy for using Twitter and other social media tools.
Dec 2007 - Present
As Communications Manager with EMQ FamiliesFirst, my primary focus has been our online marketing efforts, including our website and multiple micro-sites, email marketing program, and social media efforts (Facebook, Twitter and others). Another primary task was the daily monitoring of online mentions of our brand and brand-related keywords and keywords related to the services we provided. I have also been responsible for our online advertising (Google Adwords and Yahoo paid advertising) and SEO efforts. Assisted Communications and Fund Development team in other marketing related activities, including collateral creation, direct mail strategy, and event management. Milestones: * Increased email subscriptions by over 1000% year/year * Launched post-merger redesigned web site in six weeks
May 2007 - Dec 2007
Marketing Project Coordinator
Creative Services Group
I was hired as a consultant for EMQ Children & Family Services. In addition to general marketing communications related activities, we launched an email marketing program and also began exploring how to incorporate social media into other online marketing efforts.
Apr 2005 - May 2007
Essex Property Trust
Essex Property Trust manages over 100 apartment communities, and it was my responsibility to manage the marketing efforts for the properties along with the individual apartment community managers and regional sales teams. In addition to printed materials, we also implemented an online ordering system to streamline ordering operations for Essex-branded marketing materials and other items (letterhead, business cards, signs, etc.). Milestones: * Created system to allow property managers to easily create and upload enhanced Craigslists ads that reinforced individual community branding and allowed uploading of pictures. * Launched new web sites for all 100+ properties.
Apr 2000 - Mar 2005
Marketing Communications Specialist
Copper Mountain Networks
As a marketing communications specialist for a high-technology / telecommunications equipment manufacturer, I was responsible for a broad range of marketing communications activities. I was originally hired as a specialist with a focus in online / web projects, but gradually took on other responsibilities. Worked with internal IT staff, design agencies and freelancers on development of primary corporate web site and several extranets for customers, channel partners and others. One of the main projects was the launch of several international portals that all contained localized content. Additionally, I was responsible for the creation and maintenance of multiple collateral items, including data sheets, brochures, RFPs, white papers and technical briefs.
Jul 1998 - Apr 2000
Customer Service Coordinator
Ernst & Young
As Customer Service Coordinator for Ernst & Young, I worked across product teams to handle incoming requests for design, word processing, and production and assigned them to staff in the San Francisco, San Jose, and Cupertino offices. As projects were submitted -- either online or in person -- I would create a budget and timeline for that project and then assign staff resources. An additional responsibility was to train staff on new hardware and software.
Mar 1996 - Apr 1998
Marketing Communications Specialist
I worked on multiple types of projects as the marketing communications specialist at OncorMed. I worked on several integrated marketing campaigns that included new collateral pieces, direct mail and trade show graphics. Additionally, we created one of the first web sites that had both B2B and B2C content. We targeted oncologists, but also provided educational resources on cancer and our testing services to consumers.
1991 - 1994
Redesigned EMQ FamiliesFirst web site.