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Sue Sabol

Marketing Strategist

Summary

Strategy | Messaging | Planning

  • Exceptional marketing strategist with complete knowledge of project planning and operations.
  • Strong presentation skills for internal and external events linked to business objectives.
  • Expertise in joining company values with business communications and competitive strategies.
  • Highly effective at managing teams and vendor relations; cross functional and regional alignment.
  • Excellent communications and problem solving skills; strong interpersonal skills.

professional experience

2009Present

Founder & President

Opulent Events, LLC

Leading Women Entrepreneurs Finalist, 2016

Hunterdon Happenings Planner of the Year, 2015 & 2016

Founded a leading event management company serving for-profit and nonprofit organizations, communities and private clientele. Business team has successfully designed, planned, implemented, consulted or evaluated over 500 events ranging in size from 8 to 2,500 people in the tristate area.

20092011

Global Marketing Consultant

Siemens Healthcare Diagnostics|Enterprise Communications 

Managed Disney marketing alliance for launch of first global joint campaign in the allergy line of business.  

Worldwide launch of Disney character multi-lingual book and program kit. Executed training, alliance with Disney team, legal agreements and collateral copy & design.  Led marketing collateral database migration and updates for global channel partners.

20042009

Director, Global Events Marketing Programs

Siemens Enterprise Communications

Headquarters lead for all global and regional planning, budget and channel communications for strategic programs. 

Created and delivered all event messaging, planning and logistics for 300+ annual global events contributing to 41.5M€ in sales revenue, reaching over 4,000 attendees. Managed team of 72 employees globally, led vendor relations for on-site installations worldwide. Produced a family of strategic webcasts, online newsletters, web and social media content. Created global marketing plans and processes aligned with company strategy and fiscal budgets.

Director, Global Alliance Marketing

Siemens Enterprise Communications

Globally led Alliance marketing events, go-to-market strategy, planning and communications for alliance partners.

Implemented global plans with regional alignment of 11 large alliance partners and a team of nine with a 1.4 M€ budget. Executed over 70 large partner events per year-venue selections, budget, contracts, messaging, speaker placement, messaging, trade show tours, demos, VIP meetings, post show reporting. Increased alliance awareness to the market by more than 70% via releases, events, speaking opportunities and advertising.

Director, Events Management Marketing

Siemens Enterprise Communications

Nationally responsible for all company strategy and communications at trade shows, customer and executive events and executive briefing centers.

Lead executive representative for business strategy and products for internal and external events. Managed annual budget of $300K and team of eight. Successfully managed five briefings centers; resulting in over $8.5M new revenue. Implemented new EBC processes, trained sales and established the EBC road show with top executives. Developed best practices briefing centers on-line ticketing request system, new processes and improved work flow.

20032004

Alliance Sales & Marketing Management Consultant

Lucent Technologies

Produced events and change management programs for Lucent Technologies resulting in global VoIP alliances. 

Developed and implemented new marketing campaigns that strengthened corporate alliances consisting of events, branding, web and advertising. Established marketing communications campaign and conducted change management initiatives to sales.

19992002

Director, Product Event Marketing, Global Learning & Development

Global Crossing

Executed product events worldwide to prospects and clients. Directed global learning team to create, implement and execute new organization training model. Managed organization budget upward to $9M.

Exceeded plan goals for developing processes, budget accountability, vendor negotiations and marketing communication plans worldwide with regional alignment. Successfully launched 14 new organizational processes in six months and managed vendor relations.

19881998

Sales Manager & Events Chairperson

AT&T

Designed and managed customer seminars, sales meetings and client events with vendors. Sales manager for enterprise network global solutions.

Strengthened quarterly revenue growth and maintenance of an $8 million annual account module. Successfully managed a team of 12 specialists and consistently ranked among top sales team performers. Trained and mentored new sales hires on best sales practices provided through AT&T University of Sales Excellence. Created and executed over 75 annual events for customers, prospects and sales. Managed event budget of $1M and created event ROI reporting tool for management.

Education

M.A. Corporate Communications & Organizational Behavior

Fairleigh Dickinson University, Madison, NJ

Anticipated Completion, May 2017

B.A. Marketing Management

Fairleigh Dickinson University, Madison, NJ