Sudhir Deva

Sudhir Deva

Work History

Work History
Aug 2006 - Present

Director - Corporate Interface

Jaipuria Institute of Management
  • Academics – Strategy, International Business, Marketing, Sales & Distribution, Negotiation Skills for MBA Students
  • Professor In Charge Corporate Interface and Personality Development
  • Head Placements Team for Post-Graduate & Under-Graduate Courses
  • Chairman Organising Committee JIMANIA’08 - Inter-Institute Cultural Festival
Dec 2002 - Jul 2006


esdevNET Inc
  • Advisory Services on Asset Classes for Investment
  • Implementation of Software for Technical Analysis from Investtech, Norway
  • Research in Industry Sectors - Financial Services (Investtech Norway), e-Learning (Master Computech, Mumbai), Conferencing Systems (Motion Media UK), Professional AV Solutions (ClearOne US, MediaCell Mumbai, AVF Mumbai), Security Systems (NetBotz US),Telemedicine (American HeartCare US, Axsys UK, BioMed Mumbai), CTI (Aspire Columbia), and Distance Education (In-house),
  • Consultancy in Sales Team Management, Channels & Distribution of Products (MediaCell, AVF, Master Computech, BioMed, American HeartCare, Sanghvi Furnitures,)
  • Inhouse design & dissemination - Direct Mail Campaign, e-Brochures, & e-Newsletters

Statutory Approval for Practice Not Received

Apr 1997 - Nov 2002

General Manager – Marketing

Neutron Electronic Systems Pvt. Ltd.,
  • Agency Operations for Telecom Products & Services from PictureTel, Polycom, Dictaphone, and GDC
  • Solutions for Video, Voice and Data Networks and Communications for Software Houses, Education, Training, Consulting and Legal Firms.
  • Turned around the Company within 2 years as Profit Centre Head -CAGR 76% since 1997
  • Established Additional Offices, Channel Partners & System Integrators across India, and in US, UK & Singapore
  • Introduced New Product Lines – CyberVision, Taiwan & Motion Media, UK
  • Introduced Marketing Information System & Standardized Quotation System

Left after Change in Management

Mar 1996 - Mar 1997

Assistant Vice President

Software Mart India Ltd. (SMILE),
  • All India Coverage - 3 Regional Offices + 2 Area Offices
  • Marketing of SCO Unix, Lotus, Microsoft, IBM Software and Utilities
  • Introduced Uniform Multi-Product Pricing System

Company Closure

Mar 1995 - Mar 1996

General Manager

LAN Eseda Industries Limited
  • Project for Export Marketing of Multimedia CD-ROMs
  • Established Policies & Procedures for Software Exports to US, Singapore, and Sri Lanka
  • Interface with Authorities - SEEPZ, Customs, DGFT et al

Company Closed

Dec 1993 - Feb 1995

Regional Operations Manager

Network Limited,
  • Introduced Canon Inkjet Printers and Laptops with built-in Printer into West Region
  • Planning, Staffing, Annual Goal-setting, Training & Admin Functions
  • Established Dealer Channel across Mumbai, Maharashtra & Gujarat
  • Sales & Support Staff Team Size 10

Company Closure

Apr 1992 - Dec 1993

Sales Manager

ICIM Limited
  • Direct Sales to PSU, Corporate & SME Organisations
  • Channel Sales Dealers across Karnataka & Goa
  • Best Sales Manager in 2 consecutive Quarters
  • Team Size – 2 Senior Executives, 2 Sales Executive, 1 Trainee

Company Downsizing

Jul 1989 - Mar 1992

Senior Marketing Executive

Softek Pvt. Limited
  • Direct Sales of Indigenous Software Products across 3 states in North India
  • Signed a Large Corporate Licence with SAIL - Rs 5.5 million (First in India)
  • Dealer sales of Integrated SIMS software
  • Transferred to Bangalore on Promotion - Asst Manager Sales
  • Handling Sales of Products as well as Training to end-users

Better Career Opportunity

Feb 1988 - Apr 1989

Marketing Supervisor

Crompton Greaves Limited
  • Successful Introduction of Vertical Solutions for Restaurant Segment
  • Direct Sales of Solutions for Retailers & Banking Institutes
  • Dealer Sales for PCs across Delhi, J&K, Himachal, Punjab

Division Closed

Jul 1985 - Feb 1988

Sales Officer

BPL India Limited

§Direct Sales of BPL Sanyo PCs to Multinational Organisations, PSU & Corporate

§Post Sale Training on Hardware and Software - MSDOS, WordStar, Lotus, dBase

§Success in Institutional Sales

Division Closed

Jun 1983 - Jul 1985

Sales Executive

Murphy India Limited
  • Direct Sales of Ricoh & Ricoh-Murphy range Plain Paper Copiers
  • Territory - Delhi, West UP, NCR, and Rajasthan
  • Very Successful with Job Worker Segment in Delhi & Rajasthan

Better Career Opportunity


Dec 2008 - Present


CCS University

Registered for Ph.D

Jun 2008 - Jun 2008


University Grant Commission

Clearing of NET confers eligibility for lectureship upon Indian nationals, i.e. the NET qualified candidates are eligible to apply for the post of lecturer in all Indian universities/Institutes/colleges. This Test is conducted to ensure minimum standards for the entrants in the teaching profession and research for postgraduate subjects.

My Postgraduation was MBA and I passed the UGC-NET in the First attempt.



Human Resources

All components of the Recruitment process - Planning of Staff, Interview and Selection, Negotiations and Induction Training. 

Business Development

Have made pioneering efforts with the entry and launch of multiple products, solutions and services across all geographies of India,  with many levels of End-Users. Many of these were Concept Selling. They were in Advertising, Plain Paper Copiers, PCs, Indeginous Software products, Super-Mini Computers, Inkjet printers, Notebooks, Video Conferencing, Audio Conferencing Solutions, telemedicine and Sales Training.    


In 1985, while working in BPL, I was required to test the IBM compatibility of the Sanyo PCs, This gave me the experience of working with Lotus 1-2-3. Some of the gurus at the time taught me to write applications in the spreadsheet. As versions came and went and market stabilised with Excel, I used it extensive for Scenario Building for internal forecasting purposes.   Between 1996 and 2002, I designed and implemented two applications for Sales Support, using MSOffice - Word, Excel and Outlook. One of them resulted in an turnaround time of less than 7 minutes between call for quotation to final despatch of fully configured quotation with covering letter, price and terms of offer.   The second application was a Prospecting Monitoring System which provided ready MIS for the seniors. It included data on start date of Prospect, Frequency of contact calls, Estimated Date of Order and Action-on Items.

Equity Research

Between 2002 and 2006, an assignment with Investtech, Norway introduced me to the sector of Equity and specifically Technical Analysis. I had no earlier background and learnt it thoroughly. The resultant portfolio from scrips listed in both the Stock Exchanges of India (BSE & NSE) gave growth upto 125%. 


  • Total Experience – 27 years
  • Academic – 3 years
  • Corporate - P&L Responsibility, Negotiations with International Principals, Innovative Systems, Budgeting & Goal Setting, Recruitment, Inventory Management, Induction Training, Post Sale Training, Industry Research, Channel Management, Direct Sales.
  • Industry Sectors - Financial Services, Conferencing Systems, Professional AV Solutions, Telemedicine, Security Systems, Super Mini Computers, PCs, and Software Products.


To build and lead a large Team having a Global Footprint.


Photography - I use a Cosina SLR with 35-70 Zoom 


Feb 2003 - Present

BSE’s Certified Derivatives Examination

BSE Training Institute, Mumbai
Aug 2000 - Present

Mergers & Acquisitions

UTI Institute of Capital Markets, Mumbai
Jan 2001 - Present

Interpersonal Effectiveness & Team Building

Indian Institute of Management, Ahmedabad
Dec 2002 - Dec 2002

Certification on Commodity Trading

BSE Training Institute, Mumbai
Dec 2002 - Dec 2002

Basic Program on Derivatives

BSE Training Institute, Mumbai
Oct 1984 - Sep 1985

Certification on System Analysis

Indian Institute of Computer Management,