Sudhir Mishra

  • Mumbai Area, India, IN

Work History

Work History
Nov 2014 - Present

Branch Head

Expanding distribution of network including achieving targeted number of distributors, expanding existing number of Active dealer, sub-dealer and retailers. Maintaining healthy relations with Premium/A+ sub-dealers and key retailers by conducting minimum one relationship activity per quarter. Handling Competition information and ensuring profit over investment. Conducting at least four training programs per month for Distributor/Sub-Dealer/Retailer to enhance their knowledge. Managing Team of Area Sales Managers for generating leads, negotiating and close the deals for revenue generation.
May 2013 - Nov 2014

Assistant Manager

Expanding distribution of network including achieving targeted number of distributors, expanding existing number of Active R/Os, expansion from current status of SIM Outlets and expansion in current status of activation outlet base. Managing distribution by adhering to norms for recharge/ Sim servicing/ DMS/ FOS/ Claims/ Report. Maintaining healthy relations with Premium/A+ Distributors and key retailers by conducting minimum one relationship activity per quarter. Ensuring Distributor ROI between 30% and 50%. Handling VAS/Competition information and ensuring POI greater than 95%. Conducting at least one training program per month for Distributor/DSE to enhance their knowledge. Played a vital role in delivering the growth on Business KPIs like Gross, Revenue, M2 Decay, LSO, SSO, HV FR more than expected. Significantly managed the tremendous performance in Strategic Parameters like R Offer, Airtel Money, and Quality Gross. Successfully handled distribution in one of the largest territory of western Mumbai with Sales team of 25 members (3 on rolls). Ensured profitability of channel partner month on month.
Nov 2009 - May 2013

Area Executive

ITC Limited
Managed distributors and looking after channel management at distributor level in Kanpur Section Handled recruitment, training and motivating team to achieve their goals Carried out planning, designing & implementation the strategies for the sales development and heading all the activities related to channel sales & promotional activities Maintained relationships with distributors & stockist point for business growth Maximized sales targets in given products through increased coverage, market expansion and servicing Mentored a team of 16 members to provide assistance in achieving sales target Delivered tasks by following-up with distributor for business development Dealt with customer problems and solving them by providing better services Supervised system & processes at distributor and organization level Monitoring Channel Sales performance including General trade, National level modern trade, institutional, loyalty outlets( ISS, FC, CLO, SL ) • Liaising with the Channel Partners (WD) for the overall functioning including Stock Management, Trade & Secondary Sales, etc. • Monitoring of inventory rigorously to ensure proper fill rate up to 95 % as per ITC SOP • Successfully achieved growth by 30% in value basis in FY 12-13 from FY 11-12 and 34 % in value basis in Current FY 11-12 from last FY 10-11 • Played significant role in: o Delivering more than promised to maintain the relations at distributors & stockist level o Managing & maintaining productivity of team at distributor & stockist end o Achieving sales targets as per section, distributor & stockist level for all categories o Maximising sales in the assigned territory through increased coverage, distribution & market expansion • Meticulously prioritising, delegating tasks and launching new product like Yippee Noodles • Took efforts towards implementing trade promotion & sales budget scheme for promotional activities of new products • Dexterously doubled the weighted distribution of Biscuits and Noodles
Jun 2005 - May 2007

Territory Sales Incharge

Okaya PowerLtd.
• Followed-up with existing customers and identified new customers • Achieved sales targets of given products with expansion of market and coverage areas • Managed delivery tasks and followed-up with customers • Identified client’s problems and resolved them by providing better services Highlights: • Successfully generated new business and accomplished targets in 2005-06, 2006-07 • Significantly appointed the distributors to strengthen delivery network • Ensured effective: o Delivery of good services to existing & new clients o Response for clients’ problems and delivery network • Played a major role in increasing client base for the organization


2007 - 2009

Master of Business Administration (MBA)

University of Lucknow
2003 - 2006

Bachelor of Science (B.Sc.)

University of Lucknow



Sales Promotion

Team Management


Channel Sales

Channel Management