To obtain a position as a brand representative.
I've been in the fashion retail industry for nearly 2 decades. I began as a sales associate and eventually became fascinated with the Visual Merchandising part of the business. Unlike a great number of Visual Stylists, I understand that I am responsible for much more than making things look pretty, or just dressing dummies. There is a an art to telling a story through visual merchandising. It's not necessarily about what I would wear but about creating excitement throughout a department or a store for the customer that creates an excitement about shopping. It's all in the details.