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Summary

Digital Marketing professional with a passion for creating innovative marketing solutions catered for present dynamic and competitive times. A sound technical and Project Management background increases my insight to deliver customized strategies in overcoming challenging markets and creating quality content that is heard above the rest.

Work History

Apr 2016September 2016

Media and Communications

AlcorFund Pvt. Ltd. 

Competitor analysis for Saas product, Content writing, Content editing and report proof-reading. Blog writing, website content design and creation, Website wire-frame design, Social media Marketing, Search Engine Optimization. 

Apr 2015Dec 2015

Assistant Manager - Marketing

Azure Knowledge Corporation

Marketing strategy in SMART CITY project. Customer Relationship Management (CRM). Content writing for digital media. Project Management of Yatra.com. Team handling for Quality Analysis(Corporate collateral and services).

Aug 2014Apr 2015

Management Executive

Atyaasaa Consulting Pvt Ltd.

Digital marketing through Social Media Optimization(SMO). Brand building. Traditional marketing and strategy design. Event management. Website content design and development. Project need analysis for designing workshops and development through ADDIE process. Proposal and commercial preparation. Project management and implementation.

Jun 2013May 2014

Graduate Engineer Trainee - Mechanical

Arya Erectors India Pvt. Ltd.

Industry interface across solar manufacturing utilities and solar plants. Market survey and analysis. Installation, cost estimation of solar units. Pilot project on 1 KW solar powered water pump.

May 2012Jun 2012

Trainee Intern - Manufacturing

ITC Ltd

Creating Root Cause Predictor(RCA) model of quality defects. Analysis of quality defects and creating Standard Operating Procedures(SOP). Predictive Modelling.

Projects

  • Marketing strategy, implementation and execution of Smart City project
  • B2B Marketing project for Yatra.com
  • End to end sales management for Landson Realty Pvt. Ltd.
  • As part of Project Management team, undertaken various client projects – Legrand India Pvt Ltd, Tata Motors limited, Sears, Airtel etc.
  • Pilot project on 1 KW solar power plant installation for construction site while working at Arya Erectors India Pvt. Ltd.
  • Project on Quality control of cigarette rods in manufacturing assembly line of ITC Ltd.

Skills and Competencies

Engineering - Quality Control, Root Cause Analysis and Predictive Modelling.

Digital Marketing - Social Media Optimization (SMO), Social Media Marketing (SMM), Search Engine Optimization (SEO-Keyword), Google Adwords, Google Analytics, Online Advertising, Remarketing, Advertising campaigns, Brand management.

Traditional Marketing - Event management, traditional advertising with banners billboards, Client Relationship Management (CRM), CSR activities. 

Content - Blog writing, Article writing, Multimedia creation for Social media, Website Content creation, Reviews, Press Releases, Content editing and proofreading.

Computer Language - C, C++

Education

BE (Mechanical)  -   2013

Nagpur University

HSLC (CBSE)     -      2009

FHSS

Personal Snippets

  • Linguistic proficiency: English, Hindi, Assamese
  • Date of Birth: 7th December 1990
  • Father’s name: Rintoo Sanjib Kalita
  • Temporary Address: Navelim, Margao, Goa
  • Permanent Address: Flat no. F2, Saragam Enclave, Rukminigaon, Guwahati, Assam
  • Hobbies: Sketching, Creative writing, Reading

Declaration

I do hereby declare that the information provided above is true to the best of my knowledge and belief.

Place: Goa

Date: November 2016

Strutima Kalita