Skills

Skills

Digital Marketing

Content Marketing

Consulting

German

Social Media

Google Analytics

Microsoft Office

Interest

  • Social Media
  • Marketing and its ability to affect consumers' behaviors
  • Self-development
  • Politics - International Affairs and Relations
  • Journals, Books - Writing, Reading
  • Travelling, Cultures, Languages

Work History

Work History
May 2013 - Aug 2013

Business Consultant (MBA)

Pelmorex Media Inc.
  • Completed extensive competitive analysis and research of the media industry; Developed project proposal and timeline to ensure timely progress and clarity between us and the needs of the client
  • Provided strategic solutions to assist client with a go-to-market strategy in the B2B industry, with an emphasis on online marketing, in particular improving the effectiveness of the company’s current website and utilizing various social media outlets to construct a unique brand identity
  • Focused on building brand awareness to raise the bottom line by emphasizing key strengths of the brand and tying in the organization’s goals with that of the brand
Jan 2013 - Aug 2013

Business Consultant (MBA)

exactEarth
  • Determined overall market size and potential market segments for expansion into the commercial sector
  • Conducted extensive research into competitors and the potential growth of various market segments, as well as a detailed industry analysis; Created a work plan and weekly progress reports to measure our performance and keep clients informed
  • Identified key growth drivers in each segment, helping the client understand the parameters of the potential markets - primary research included surveying potential customers
  • Worked with the Senior Director of Global Marketing and VP of Sales to incorporate any changes that occurred within the dynamics of the organization that affected the objective - findings and recommendations within the report were to be presented to the Board of Directors and CEO
Jan 2013 - Aug 2013

Non-Profit Consultant (MBA)

Lutherwood
  • Developed a sustainable business plan for a non-profit/cooperative temporary employment agency that would provide high wages and opportunities for long term employment
  • Determined the start-up costs and funding necessary to establish and maintain the agency, as well as conducted a competitor and industry analysis; Developed a project timeline and met with client regularly
  • Created a marketing strategy that involved online marketing through various social media outlets to help the agency strengthen its brand awareness and create an online following
  • Justified the feasibility of the business plan through financial projections that would aid the agency in its long-term planning process and gave strategic insights on the governance of the proposed agency, to ensure lasting growth and stability
Apr 2010 - Apr 2012

Property Administrator

Property Management

(Commercial/Industrial/Office/Condominium/Multi-Residential)

  • Increased portfolio of properties by 13% in one year. Contributed successfully as a team member by effectively managing AR/AP while dedicating the time saved to delivering outstanding customer service, building positive and longstanding relationships with clients, and establishing unique marketing channels to increase brand awareness and facilitate online dialogue about the company and its services. Upon arrival at the company, properties were being lost to competitors.
  • Achieved 40% greater productivity by redesigning system for bank reconciliations. Modified current method by redistributing properties evenly, creating and effectively organizing templates in Excel, and relocation file storage to a more central setting to save on time. Bank reconciliations were taking too long to complete. Managed AR/AP for 30 properties, as well as company accounts.
  • Improved efficiency for composing property proposals by 30%. Amended procedure by restructuring the content, creating templates, reorganizing storage method and relocating documents and materials to a more easily accessible location. Process of composing property proposals was inefficient and time consuming. 

Education

Education
Aug 2012 - Aug 2013

Masters Degree

Wilfrid Laurier University

  • Concentration in Strategic Marketing with an extensive International focus
  • Some courses include Strategic Management, Strategic Brand Management, Marketing, Integrated Marketing Communication, Business-to-Business Marketing, Managing Competitive Intelligence, Project Management, Business Analytics, Financial Statements, Global Operations and Logistics
Sep 2005 - Oct 2009

Bachelors Degree

Carleton University
  • International Academic Carleton Exchange Program                                October 2007-February 2008
    • Universität Heidelberg, Heidelberg, Baden-Wüttemberg, Germany