As Marketing Coordinator for 3E Company I have had the wonderful opportunity to participate in, learn, and develop multiple avenues of the marketing process. My primary responsibilities are lead distribution and maintaining a healthy relationship between marketing and sales. We receive industry lists, hot and cold leads, partnership opportunities and various other market data on regular basis. It is my job to maintain this information in our database and use it to develop a better understanding of the market 3E is engaging.
Aside from having an active role in our CRM processes, I am also involved in tradeshow planning and development, marketing campaigns, online marketing through web seminars and am currently implementing a mobile marketing initiative.
Having recently released a mobile version of 3E's primary service, 3E Online, I saw this as an opportunity to incorporate mobile marketing into our strategy. A primary feature of 3E Online Mobile is the use of bar code scanners. By acknowledging that our mobile users will be using bar code scanners, I have incorporated the use of QR codes to attract new customers and to get current ones using our mobile site.