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  • Manage an international team of 8 internet marketing personnel
  • Project Manager for interdepartmental projects
  • Proven ability to lead teams, work in a team environment and complete projects successfully
  • Strong verbal and written communication skills
  • Positive attitude, strong work ethic and high level of integrity

Work experience

Sep 2005Mar 2008

Web Marketing Manager

ESAB Group,Inc.
  • Coordinate web marketing strategies with overall marketing strategy
  • Responsible for five corporate web sites
  • Integrate web marketing focus with print ads and sales campaigns
  • Team member of integrated marketing campaigns including brand imaging, ad placement, creative direction and execution
  • Oversee product catalog content with over 1500 products and 25,000 web pages and printed catalogs
  • Manage internal and external vendors for programming, creative work and special projects
  • Responsible for all Customer Data
  • Project Manager for Customer Data Warehouse project
  • Integrated customer data from 30+ data sources including internet, customer service, technical support and marketing sources
  • Create microsites responsible for new product launches and gathering customer lead data
  • Responsible for e-mail newsletter segmented by customer business focus
  • Responsible for internet traffic
  • Manage Search Engine Marketing (SEM) and Optimization (SEO) 
  • Responsible for all search engine Pay Per Click (PPC) ad purchasing
  • Track and evaluate e-mail marketing metrics
  • Created metrics to determine success/failure of keyword purchases
  • Developed targeted landing pages which decreased bounce rate an average of approximately 20%
Feb 2002Sep 2005

Senior Business Application Developer

  • Senior Developer/Project Leader in leading the development of enterprise wide applications
  • Analysis and determination of business processes, internal financial controls, work flows and internal reports
  • Worked on the full software development life cycle including business analysis, database architecture, graphical user interface, user testing and acceptance, implementation and maintenance
  • Lead Projects including Contract Management, Production Management, Conference Registration and other intranet applications
May 2000Jan 2002

Senior Developer

  • Led a team of four developers in building a CRM, order management and fulfillment application
  • Conducted business process analysis, designed work flows, developed database and application architecture
  • Performed usability analysis
  • Managed and maintained project documentation, quality assurance processes and release management



Executive Education

Sep 2003May 2007


Aug 1989Aug 1992

Bachelor of Arts


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