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Summary

  • Manage an international team of 8 internet marketing personnel
  • Project Manager for interdepartmental projects
  • Proven ability to lead teams, work in a team environment and complete projects successfully
  • Strong verbal and written communication skills
  • Positive attitude, strong work ethic and high level of integrity

Work experience

Sep 2005Mar 2008

Web Marketing Manager

ESAB Group,Inc.
  • Coordinate web marketing strategies with overall marketing strategy
  • Responsible for five corporate web sites
  • Integrate web marketing focus with print ads and sales campaigns
  • Team member of integrated marketing campaigns including brand imaging, ad placement, creative direction and execution
  • Oversee product catalog content with over 1500 products and 25,000 web pages and printed catalogs
  • Manage internal and external vendors for programming, creative work and special projects
  • Responsible for all Customer Data
  • Project Manager for Customer Data Warehouse project
  • Integrated customer data from 30+ data sources including internet, customer service, technical support and marketing sources
  • Create microsites responsible for new product launches and gathering customer lead data
  • Responsible for e-mail newsletter segmented by customer business focus
  • Responsible for internet traffic
  • Manage Search Engine Marketing (SEM) and Optimization (SEO) 
  • Responsible for all search engine Pay Per Click (PPC) ad purchasing
  • Track and evaluate e-mail marketing metrics
  • Created metrics to determine success/failure of keyword purchases
  • Developed targeted landing pages which decreased bounce rate an average of approximately 20%
Feb 2002Sep 2005

Senior Business Application Developer

  • Senior Developer/Project Leader in leading the development of enterprise wide applications
  • Analysis and determination of business processes, internal financial controls, work flows and internal reports
  • Worked on the full software development life cycle including business analysis, database architecture, graphical user interface, user testing and acceptance, implementation and maintenance
  • Lead Projects including Contract Management, Production Management, Conference Registration and other intranet applications
May 2000Jan 2002

Senior Developer

  • Led a team of four developers in building a CRM, order management and fulfillment application
  • Conducted business process analysis, designed work flows, developed database and application architecture
  • Performed usability analysis
  • Managed and maintained project documentation, quality assurance processes and release management

Education

2008Present

Executive Education

Sep 2003May 2007

Masters

Aug 1989Aug 1992

Bachelor of Arts

Skills

Google Analytics
CSS
HTML
ColdFusion
Microsoft SQL Server