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Human Resources - Operations - High Growth - Turnaround

Accomplished results-driven Human Resources executive with a unique blend of expertise leading business operations and human resources. A skilled hands-on motivator successful at partnering to ensure goals and objectives are exceeded. Relentless at fixing, revitalizing and turning around underproductive functions and processes.

· People Strategies · Organization Design/Development · Employee Recruitment/Retention ·Compensation & Benefits Programs · Employee Relations · Employment Law · Performance Management· HRIS · Budget Development/Management · Operations Management


Work experience


Vice President, Human Resources

Betfair US

Betfair is the world’s largest online wagering community and one of the worlds leading online gaming and wagering operators. Betfair US comprises of global engineering/development groups based in San Francisco, CA and Denver, CO and Television Game Network (TVG- a licensed US online wagering and television broadcasting business) located in Los Angeles, CA and Portland, OR.

Vice President, Human Resources

Joined pre-IPO to build and lead an HR organization in support of Betfair’s growing operations in the US, staff and organize an engineering group in San Francisco and integrate the newly acquired TVG broadcasting operations in Los Angeles.

  • Successfully staffed and organized small highly effective HR team in San Francisco and Los Angeles. Transitioned HR from a totally outsourced function to a full service internal function.
  • Drove the growth of San Francisco based technology staff from less than 20 to over 80 engineers developing local software products and global mobile software applications. Designed and implemented programs to ensure competiveness and retention in a tough labor market.
  • As the senior most US based HR executive, developed and implemented HR initiatives, solutions and programs in support of overall US business objectives. Implemented first employee engagement program and succession planning program.
  • As a key member of the US executive team, partnered with senior management in providing strategic leadership and consultation in the area of HR, Facilities, Security and overall business operations.
  • Aligned overall corporate goals with acquired and newly established\developing groups. Restructured TVG broadcast business to reduce costs and gain operating efficiencies.
  • Designed and implemented US HR policies/procedures in the areas of employee relations, compensation, employee benefits, talent acquisition and HR systems.
  • Successfully negotiated new facility leases, redesigned and built-out new office space and managed the day-to-day facilities activity for 60k plus sqft in Los Angeles and San Francisco.
  • Active participant in global HR initiatives and programs such as employee engagement and employee value proposition (EVP).


MacCloud & Associates

MacCloud & Associates is a retained executive/management search and human capital consulting firm dedicated to identifying and recruiting top talent for clients in the digital entertainment, consumer electronics, and online technology industries.

  • Conduct executive and management level searches in the video game industry.
  • Identify, recruit and present qualified candidates by partnering to develop position requirements.

Senior Vice President, Human Resources and Operations

Sony Computer Entertainment America, Inc. (PlayStation)

SCEA is the $4B Sony subsidiary that markets, sells, distributes and supports Sony’s PlayStation video game consoles, peripherals and video games in North America.

Senior Vice President, Human Resources and Operations(1999 – 2007)

Promoted to continue leading HR and to revive, restructure and lead Supply Chain/Distribution, IT, Hardware Service, Consumer Contact Centers, Software Format Quality Assurance and Facilities/Security. With 8 direct reports, successfully revamped each function into a cohesive proactive team delivering major contributions to the unprecedented success of the company.

  • As a key member of the executive team, collaborated in the strategic leadership and direction of the company, product positioning within North America, global PlayStation product operations, and worldwide Sony group initiatives.
  • Designed and negotiated complete employee benefit programs. Recognized for establishing industry leading and cost effective employee health/wellness and retirement/saving plans.
  • Developed company-wide employee annual bonus and sales incentive programs acknowledged as a major contributor to the overwhelming company success.
  • Led talent acquisition team ensuring hiring and retention goals met. Successfully grew the organization from less than 200 to 1600 plus employees in North America.
  • Eliminated $MM in supply chain/distribution costs during 6 major console product launches and countless software and peripheral launches. Noted for increasing overall supply chain efficiencies and reducing inventory risk through clear effective 3PL partner management and global supply/demand focus. 
  • Successfully outsourced 60% of contact center operations while providing best-in-class support to North American consumers. Continually improved all contact center matrices including call handling time, average speed to answer and email correspondence campaigns.
  • Drove major IT enterprise wide systems and applications development/upgrades including Oracle HR, Siebel CRM and Oracle ERP. Recognized for establishing first formal IT disaster recovery program.
  • Negotiated leases for +600,000 sqft of office space within North America. Credited for successfully renegotiating 14 separate leases into a single coterminous lease ensuring maximum flexibility for future growth. 

Vice President, Human Resources

Sony Computer Entertainment America, Inc. (SCEA)

Promoted to build and lead a Human Resources function supporting this independent early-stage Sony subsidiary. Successfully staffed and developed complete HR department including employee relations, compensation, benefits, talent acquisition and HRIS during a time of extreme company growth and restructuring.

  • Spearheaded strategic HR direction and leadership. Credited with establishing HR policies/procedures that dovetailed with and positively contributed to business objectives.
  • Established as the executive team coach on HR related business matters, issues and initiatives.
  • Developed employee performance management system ensuring individual recognition, individual career growth and company/department objectives aligned.
  • Dramatically eliminated the number of employment related legal claims from 10 plus per year to 0 through proactive employee relations and solid knowledge of California labor law.
  • Created open and exciting environment/culture where creative, technical and marketing/sales employees could grow and flourish professionally.
  • Worked closely with Sony parent company in Japan to establish global incentive programs, resource planning, and global organization design and development.

Director Human Resources, BPPG

The $1.4B Business and Professional Products Group (BPPG) within SEL markets, sells, distributes and supports non-consumer B2B products within North and South America.

Director Human Resources- Business and Professional Products Group (1993-1996)

Promoted to lead division HR function supporting HQ, Marketing, Sales/Service and Engineering groups within North America.

  • Revamped sales incentive programs to reflect division sales goals and objectives.
  • Led organization redesign and downsizing effort to gain efficiencies and reduce costs.

Manager Human Resources, BPPG

  • Established and staffed the first west coast BPPG field HR office in San Jose, CA.
  • Provided field HR generalist support to Customer Service, Hardware Engineering, and Personal Computer Research and Development organizations within North America. 
  • Sourced and recruited top technical, sales and service talent for offices across North America.
  • Led HR effort in organization restructuring and downsizing.

Manager Human Resources/Technical Recruiter

Datapoint was a Fortune 500 integrated computer hardware and software company engaged in research and development, manufacturing, marketing, sales and service.

  • Led HR generalist function supporting field sales and service groups.
  • Sourced and recruited top technical talent for San Antonio, TX based HQ groups.



B.S., School of Economics