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Work experience

Mar 2008Present

Senior Manager of Online Commerce

The Upper Deck Company

UPPER DECK – Carlsbad, California

SENIOR ONLINE MARKETING MANAGER  , 2008 – Present

Built and maintained all online marketing strategies. Managed staff in development of online presence, marketing plans and revenue goals. 

Selected Contributions

  • Developed multiple social media sites for various Upper Deck brands.
  • Increased affilaite membership by 200% and affiliate revenue by 100%
  • Set up and maintained multi-tiered cost per click and banner advertising.
  • Managed analytics for all web traffic utilizing Omniture and Google Analytics.
  • Conceived, designed and executed complete marketing strategy based on time sensitive campaign metrics.
  • Created multiple sites and online marketing vehicles.
20012009

Director of Marketing

Skyabove

Developed, executed, and managed online marketing plans for multiple clients.Communicate with clients, staff and third party contributors to develop online presence, marketing plans and revenue goals. Market research and analyses planning. Innovate new ideas and spaces for online opportunities. Create social network plans and communities.

Selected Clients and Projects

  • Development of Social Media Plan, Website and Online Promotion for Stan Lee POW Entertainment.
  • Creation of Full Social Media Site for Metal Mulisha Drinks.
  • Developed initial goals, marketing plan and strategic plans for Spec Ops Paintball.
  • Created over 100 websites and marketing plans for internet clients.
  • Set up web sites and online applications for non profit, charity organizations including Boys and Girls Club, TVPHP, Race4Humanity, RodRunTemecula, Temecula Rotary
20012004

DIRECTOR OF ONLINE MARKETING

Lexington Law (CCS)

Developed and managed all online marketing directives including pay per click, organic search, site design, content development, marketing channels and online media buys. Defined and evaluated product marketing collateral, programs, and analyses.

Managed tracked, projected, and reported all online marketing efforts. Tracked CPA (Cost Per Aquissition) across all marketing segments. Provided leadership and direction to marketing associates and vertical business units to ensure marketing congruence with objectives.

Selected Contributions:

  • Complete build out of online marketing vertical including identifying targeted customers and groups, effective pricing strategies, service enhancement and retention, cost per acquisition.
  • Planned and led execution of online advertising campaign that tripled  monthly revenue.
  • Design and development of Strategic Business Units for all departments.
  • Co-Development of tracking system to measure marketing campaigns and advertising.
  • Creation and management of affiliate programs for resellers, agents and outside sales.
19992001

Director of Online Sales and Marketing

Winfire Broadband Group

Created strategic teams and internal business units to innovate, research, build out and execute marketing functions. Established and managed marketing administration group comprised of department managers and team members. All meetings were conducted online using internal systems.

Selected Contributions:

  • Development and coordination of e-marketing team, media team, affiliate integration team and strategic partner team.
  • Set up strategic alliances with leading industry partners including HP, Logitech, and others. Developed layout of applications for use with proprietary DSL Web Bar for commercial and advertisement integration.
  • Liaison between marketing efforts and program development.
19971999

County IT Integrations Specialist

Lockheed Martin

Worked within a public company to provide services for the County of Orange CA. Developed  Intranet to link all main departments including Sheriff, Health, Waste Management, Board of Supervisors and Community Resources. Established design and layout of overall site oc.ca.gov and internal departmental sites. 

Selected Contributions:

  • Created and administered comprehensive intranet training program for all departments in county sectors.
  • Co-created Area51 network to track and report info on hackers.
  • Developed Board of Supervisors Meeting on Demand system.
  • Created Opinion Online System.
  • Both of these systems are still in use today with small cosmetic changes.

Skills

Public Relations
PR Release Creation Buzz Marketing Reputation Management
Presentation
Design PowerPoint Layout
Search Engine Placement and Optimization
Research Optimization Competitive Review Analytics Industry Forensics Local Search Integration
Business Development
Product Research Brand Development Survey Integration Business Plan Creation
Sales Integrations
Sales Presentations Sales Script Development Telemarketing Lead Purchasing Lead Generation
Cost Per Click Campaign Set Up and Management
Competitive Review Diagnostics Google Adwords and Yahoo Search Marketing Campaign Development Key-term/word Research Geographical Targeting Multi Group, Campaign with A/B Testing Tracking, Tagging and Analytics
Blog/Vlog Development
Wordpress, Blogger, Typepad, Viddler, Mogulus, etc... Customization Integration Installation Ad Integration Blog Search Submission
Joomla 1.5 and 1.0
Development and layout of Joomla based sites. Template modification, Plug In Development, Module Creation and Component Development. CSS
Online Marketing
Market Research Branding Lead Generation Direct Marketing Email Marketing Mobile (cell phone, text) Marketing
Social Media Marketing
Social Media Marketing Development and Integration Social Networks Social Bookmarking Video Sharing Photo Sharing Podcasting Music, Bumps, Transistions Social Aggregation Forum Development Third Party Platform Integration

Overview of Work and Experience

References

Tina Finn

“I have hired Steve a number of times to build websites and to conduct web analytics and search engine optimization for my clients. He also has helped get my clients to the top of the search engines via the Local Listings. He has always been very professional and consistantly over delivers. I highly recommend him.” November 20, 2008

Tina Finn's Profile

Alex Boulter

“Steve helped me build my first website and helped develop the first marketing campaigns used to market my business. Since then he has helped develop a few other sites as well as worked as a consultant in both marketing and technical aspects. I have worked with many technical and business consultants and Steve is one of my favorites.I would strongly suggest working with Steve.

Alex's Profile

Kristi Reedy

“Steve and the entire team at Sky Above are creative, easy to work with, on time and on budget. I would recommend them to anyone wanting a new website or optimization.

Kristi's Profile

Greg Di Cristina

“Steve is an expert in his field of database application development, web site marketing and promotion. He has consistently delivered promised results in less time than was required. I highly recommend his services - especially if clients are interested in local search marketing online!!”

Greg's Profile

John Baumgartner

I had the pleasure of working with Steve at Winfire and am interested in working with him again in his new role. I found Steve to be impressive both from technical and managerial perspectives,but most importantly his enthusiastic personality is infectious and has a profound effect on all that work with him. He gets the job done. He has fun doing it. And, people gravitate toward him and to achieving his business goals

John's Profile

Adam Fullman

“Steve continued to look for ways to produce results even after had secured me as a repeat client.

Adam Fulman's Profile

Education

19951997

Bachelors of Science

CLC of Anaheim

BA in Computer Science with an Emphasis on Database and Object Orientated Programming

Marketing Social Media

Certifications

Google Adwords

Google Adwords

Yahoo Ambassador

Yahoo

Portfolio

Portfolio

Portfolio

Profiles

Getting Involved

Steve R Gibson is a strong proponent of "Getting Involved""Spend your time, effort and energy in your circle of influence. That's where it matters most and can make the biggest difference."--- Steve R. Gibson

Rotary - Service organization that is truly involved in its local community.- Built current Temecula siteTVPHP - Temecula Valley People Helping People- Built current site. Do not maintainBoys and Girls Club SouthWest County- Developed current website.CERT - Community Emergency Response Team- Certified in Riverside County

Quick Links

Interest

Krav Maga, Charity Work, Advertising History, Social networking

Strengths

  • Strategic Online Planning 
  • Online Media Planning and Purchasing
  • Social Media Integration
  • Research & Development of Channels
  • Web Development & Management
  • Team Building & Management
  • E-Business Metrics and Analytics
  • Budget Preparation and Allocation
  • E-Marketing InnovationProject Management

Summary

Who I Am

Aggressive, talented, carnivorous, chomping at the bit, ready to go, no holds barred Online Marketing Director with a proven record of creating value, increasing revenue and making history. What I Do Evangelize my products, services, offerings and company. Enroll my customers, clients and co-workers. Engage my competition on all fronts. Exercise Principle Centered Leadership  Exploit my competitions weaknesses, oversights and errors. Earn value in every transaction, on every activity, in every way possible/ Encourage trust and loyalty through feedback and review. Why I Do It. For my family, for my myself and for my company.

Solid leadership skills; able to build and guide top-performing marketing teams. Adept at communicating with management, strategic business units, third party vendors, and internal departments to coordinate overall online marketing efforts.

Steve Gibson's Core Values

Leadership - Action creates leadership and learning sustains it. Inspire others, communicate their worth, their value and their potential.  Empowerment - Empower yourself and those around you to reach for something more.  Optimism - Winners never quit and quitters never win. Look for the good in everything. Courage - Honesty stems from courage. Have the courage to tell the truth at all times.  Execution - Get things done. If you can do it now, do it now - if it's later, schedule it - if it's complex, plan it. Above all complete it.   Abundance - Grow in all ways. Live in abundance. Ours is a world of opportunity.   Passion - Have passion, energy and drive in all that you do. Otherwise, why bother?  Innovation - Distinguish yourself by finding a different way, a better way, and sometimes the current way.