Work experience

Work experience
Mar 2008 - Present

Senior Manager of Online Commerce

The Upper Deck Company

UPPER DECK – Carlsbad, California


Built and maintained all online marketing strategies. Managed staff in development of online presence, marketing plans and revenue goals. 

Selected Contributions

  • Developed multiple social media sites for various Upper Deck brands.
  • Increased affilaite membership by 200% and affiliate revenue by 100%
  • Set up and maintained multi-tiered cost per click and banner advertising.
  • Managed analytics for all web traffic utilizing Omniture and Google Analytics.
  • Conceived, designed and executed complete marketing strategy based on time sensitive campaign metrics.
  • Created multiple sites and online marketing vehicles.
2001 - 2009

Director of Marketing


Developed, executed, and managed online marketing plans for multiple clients.Communicate with clients, staff and third party contributors to develop online presence, marketing plans and revenue goals. Market research and analyses planning. Innovate new ideas and spaces for online opportunities. Create social network plans and communities.

Selected Clients and Projects

  • Development of Social Media Plan, Website and Online Promotion for Stan Lee POW Entertainment.
  • Creation of Full Social Media Site for Metal Mulisha Drinks.
  • Developed initial goals, marketing plan and strategic plans for Spec Ops Paintball.
  • Created over 100 websites and marketing plans for internet clients.
  • Set up web sites and online applications for non profit, charity organizations including Boys and Girls Club, TVPHP, Race4Humanity, RodRunTemecula, Temecula Rotary
2001 - 2004


Lexington Law (CCS)

Developed and managed all online marketing directives including pay per click, organic search, site design, content development, marketing channels and online media buys. Defined and evaluated product marketing collateral, programs, and analyses.

Managed tracked, projected, and reported all online marketing efforts. Tracked CPA (Cost Per Aquissition) across all marketing segments. Provided leadership and direction to marketing associates and vertical business units to ensure marketing congruence with objectives.

Selected Contributions:

  • Complete build out of online marketing vertical including identifying targeted customers and groups, effective pricing strategies, service enhancement and retention, cost per acquisition.
  • Planned and led execution of online advertising campaign that tripled  monthly revenue.
  • Design and development of Strategic Business Units for all departments.
  • Co-Development of tracking system to measure marketing campaigns and advertising.
  • Creation and management of affiliate programs for resellers, agents and outside sales.
1999 - 2001

Director of Online Sales and Marketing

Winfire Broadband Group

Created strategic teams and internal business units to innovate, research, build out and execute marketing functions. Established and managed marketing administration group comprised of department managers and team members. All meetings were conducted online using internal systems.

Selected Contributions:

  • Development and coordination of e-marketing team, media team, affiliate integration team and strategic partner team.
  • Set up strategic alliances with leading industry partners including HP, Logitech, and others. Developed layout of applications for use with proprietary DSL Web Bar for commercial and advertisement integration.
  • Liaison between marketing efforts and program development.
1997 - 1999

County IT Integrations Specialist

Lockheed Martin

Worked within a public company to provide services for the County of Orange CA. Developed  Intranet to link all main departments including Sheriff, Health, Waste Management, Board of Supervisors and Community Resources. Established design and layout of overall site and internal departmental sites. 

Selected Contributions:

  • Created and administered comprehensive intranet training program for all departments in county sectors.
  • Co-created Area51 network to track and report info on hackers.
  • Developed Board of Supervisors Meeting on Demand system.
  • Created Opinion Online System.
  • Both of these systems are still in use today with small cosmetic changes.



Public Relations

PR Release Creation Buzz Marketing Reputation Management


Design PowerPoint Layout

Search Engine Placement and Optimization

Research Optimization Competitive Review Analytics Industry Forensics Local Search Integration

Business Development

Product Research Brand Development Survey Integration Business Plan Creation

Sales Integrations

Sales Presentations Sales Script Development Telemarketing Lead Purchasing Lead Generation

Cost Per Click Campaign Set Up and Management

Competitive Review Diagnostics Google Adwords and Yahoo Search Marketing Campaign Development Key-term/word Research Geographical Targeting Multi Group, Campaign with A/B Testing Tracking, Tagging and Analytics

Blog/Vlog Development

Wordpress, Blogger, Typepad, Viddler, Mogulus, etc... Customization Integration Installation Ad Integration Blog Search Submission

Joomla 1.5 and 1.0

Development and layout of Joomla based sites. Template modification, Plug In Development, Module Creation and Component Development. CSS

Online Marketing

Market Research Branding Lead Generation Direct Marketing Email Marketing Mobile (cell phone, text) Marketing

Social Media Marketing

Social Media Marketing Development and Integration Social Networks Social Bookmarking Video Sharing Photo Sharing Podcasting Music, Bumps, Transistions Social Aggregation Forum Development Third Party Platform Integration

Overview of Work and Experience


1995 - 1997

Bachelors of Science

CLC of Anaheim

BA in Computer Science with an Emphasis on Database and Object Orientated Programming



Google Adwords

Google Adwords

Yahoo Ambassador