Senior Manager of Online Commerce
The Upper Deck Company
UPPER DECK – Carlsbad, California
SENIOR ONLINE MARKETING MANAGER , 2008 – Present
Built and maintained all online marketing strategies. Managed staff in development of online presence, marketing plans and revenue goals.
- Developed multiple social media sites for various Upper Deck brands.
- Increased affilaite membership by 200% and affiliate revenue by 100%
- Set up and maintained multi-tiered cost per click and banner advertising.
- Managed analytics for all web traffic utilizing Omniture and Google Analytics.
- Conceived, designed and executed complete marketing strategy based on time sensitive campaign metrics.
- Created multiple sites and online marketing vehicles.