Steven Winokur

Steven Winokur

Work experience

Work experience

Systems Engineer

Apple Computers

Consultant, Systems Analysis Design and Development Support

Cap Gemini America
  • Provided technical support to regional sales office as well as sales staff throughout the SouthEast.
  • Developed the first website for a regional sales office of Anheuser-Busch.

Software Development Manager

Interactive, Inc

Led and directed team of software developers responsible for all project design and development using a wide variety of technologies.

  • One of the first marketing teams in Atlanta to integrate digital strategies with brand development.
  • Managed and programmed 24 CD-ROM training series for Georgia-Pacific.
  • Clients included MCI, Scientific-Atlanta, Dunn & Bradstreet and BellSouth.


Desert Moon Interactive

Collaborated with training and HR departments to ensure employees had the requisite training for their positions, including both technical and soft skills training.

  • Clients included GlaxoWellcome, Witness Systems, BellSouth and Scientific-Atlanta.
1999 - Present

President & Founder

Turning Point Strategies

Provides marketing consulting services in the areas of target market analysis, competitive analysis, positioning and sales strategies, messaging, and other branding initiatives.

  • Rebranded document management company, resulting in record profits and an equity valuation turnaround from -$17 million to +$136 million in less than 4 years;
  • Repositioned HR outsourcer - within 12 months this delivered a

              · 96% increase in annualized pipeline revenue

              · 18% increase in qualified prospects, and

              · 28% increase in conversion rate;

  • Developed proprietary analysis tool, The Growth Gapä, designed to drive top-line growth

WOWappeal (renamed Turning Point Strategies) - Atlanta, Georgia

  • Developed brand training for Macy’s West,contributing to the Macy’s division moving into first place corporate-wide with a 211% goal achievement for new accounts.
  • Honored by the International Association of Business Communicators (IABC) with the 2004 Silver Flame Award in the Video/CD-ROM category for Witness Systems media kit.
  • Developed interactive CD-ROM to assist with brand awareness centered on the launch of Nuvaring. Organon shipped out 1 million CD-ROMs during the launch.
  • Increased local market by 37% for Cabot Cheese in one year via local branding initiative.
  • Clients included GE Power Systems, Pfizer, Merck, CipherTrust and Cox Enterprises.



Study Abroad Program

University of Wollongong



Thought Leadership