Download PDF

Work experience

Mar 2008Present

Online Marketing Specialist

i365, A Seagate Company

Achievements:

  • Selected and implemented marketing automation system saving $34k per year (2009)
  • Increased PPC leads 77 percent on same budget. (20010)
  • Identified high value, untapped channels and produced campaigns for them (2009) 
  • Analyzed online marketing spend, identifying savings of $42k in budget (2008)
  • Developed a lead processing workaround, saving $3k per year in man hours (2008)

Responsibilities:

  • Report weekly metrics on PPC lead generation
  • Manage administration and business processes in Marketing Automation System (Marketo)
  • Run A/B testing to optimize landing pages
  • Produce campaigns and allocate budgets for PPC Campaigns
  • Create macros, using VBA, to automate tasks with variable inputs
Jan 2008Present

Consultant

StevenMoody.com

I help small businesses and non profits reach their goals using online marketing channels.  Past projects:

  • Build websites to generate leads and increase revenue
  • Implement Google Analytics
  • Manage SEM Campaigns
  • Copywriting
Jul 2007Apr 2008

Legal Researcher

The Law Office of Brad Brereton
  • Researched, presented the implications of MySpace privacy settings on liability
  • Edited website to reduce load time by 75 percent
Jul 2004Jun 2006

General Manager

Domino's Pizza
  • Increased average weekly sales by 83 percent ($12k to $22k).
  • Responsible for all operations of franchise with 25+ employees.
  • Promoted three times during tenure.
Jan 2004Jun 2004

Founder

Santa Cruz Room Service
  • Started business delivering consumables to college residents.
  • Identified key market segments and vendors.
  • Achieved positive cash flow in three months.

Education

Jan 2008Dec 2009

MBA (2012)

San Jose State University - LGSB
  • Sales Analyst for top quantitative team, ICBSC (2009)
  • VP of Communication, MBA Association (2009)
  • Currently on leave of absence
Sep 2002Dec 2007

Bachelor of Arts

University of California, Santa Cruz
  • Co-founded the Practical Activism Conference (http://activism.ucsc.edu/)
  • Selected for Honors Writing Seminar
  • Three courses shy of Minor in Information Systems and Technology Management (not offered at the time)
  • Started my own food service business, "Santa Cruz Room Service"

Skills

Ruby on Rails
Teaching myself RoR via http://railsforzombies.org/
Microsoft AdCenter (Bing)
Google AdWords
Salesforce.com
Marketo
Powerpoint
I believe in the principles of Pecha Kucha: make every slide meaningful and concise, and avoid Death by Powerpoint.
VBA for Excel
Whenever possible, I use VBA to streamline my routine uses of Excel.  I am comfortable editing and refactoring in VBA.
Adobe Dreamweaver
I regularly use both the text and visual editors to make changes to existing html.
Vertical Response
At i365, I regularly use Vertical Response to manage email blasts to both internal and external recipients.
Marketbright
At i365, I am one of two admins with an understanding of the entire implementation.
Adobe CS4
MS Word 2007
MS Excel 2007
Proficient in VBA for Excel, Pivot Tables, and Statistical Analysis

References

Darlene Guerrero

“Steven and I have worked on several projects together in the MBA program at San Jose State University. Time and time again, he has proven to be an extremely valuable asset within the various groups that we've been a part of together. He is reliable, trustworthy, and efficient. However, what sets him apart from many people is his creativity. Steven is constantly thinking outside the box, and he has the ability to competently communicate all of his ideas effectively to just about anyone. If you are looking for a team player who always has something fresh and innovative to bring to the table, I highly recommend Steven without any reservations.”

Brad Brereton

“Steven is an intelligent and hardworking employee. He has excellent people skills and was a pleasure to have working for me. While employed at my law firm he demonstrated a facility for meeting all the challenges given to him, completing all assignments in a timely superior fashion, and devising and innovating required solutions to problems that he faced in the job. I highly recommend Steven to any potential employer or business association.”

Danielle Tarricone

“I work(ed) with Steven at Tenebaum, Crowley & Brereton. He is an ethical, a diligent and hard worker and great team player.”

Video Projects

Organizations

  • Bootstrappers Breakfast (Organizer)
  • Startup Weekend (Organizer)
  • Society of Competitive Intelligence Professionals
  • Web Analytics Association

Websites

Interest

  • Pecha Kucha
  • Lifehacking health and energy
  • The personality traits that best predict success in a startup environment
  • The acceleration of change in marketing leading to cultural rules becoming obsolete
  • The Gen Y trend to consumer centric technology adoption and how this changes b2b
  • Immigration reform and its implication on America's future place in the global economy
  • The ethics of new biological life sciences and how can we know technology has gone too far?

Summary

Entrepreneur, marketer and technologist seeking new challenges.