Work History

Work History
Mar 2008 - Present

Online Marketing Specialist

i365, A Seagate Company

Achievements:

  • Selected and implemented marketing automation system saving $34k per year (2009)
  • Increased PPC leads 77 percent on same budget. (20010)
  • Identified high value, untapped channels and produced campaigns for them (2009) 
  • Analyzed online marketing spend, identifying savings of $42k in budget (2008)
  • Developed a lead processing workaround, saving $3k per year in man hours (2008)

Responsibilities:

  • Report weekly metrics on PPC lead generation
  • Manage administration and business processes in Marketing Automation System (Marketo)
  • Run A/B testing to optimize landing pages
  • Produce campaigns and allocate budgets for PPC Campaigns
  • Create macros, using VBA, to automate tasks with variable inputs
Jan 2008 - Present

Consultant

StevenMoody.com

I help small businesses and non profits reach their goals using online marketing channels.  Past projects:

  • Build websites to generate leads and increase revenue
  • Implement Google Analytics
  • Manage SEM Campaigns
  • Copywriting
Jul 2007 - Apr 2008

Legal Researcher

The Law Office of Brad Brereton
  • Researched, presented the implications of MySpace privacy settings on liability
  • Edited website to reduce load time by 75 percent
Jul 2004 - Jun 2006

General Manager

Domino's Pizza
  • Increased average weekly sales by 83 percent ($12k to $22k).
  • Responsible for all operations of franchise with 25+ employees.
  • Promoted three times during tenure.
Jan 2004 - Jun 2004

Founder

Santa Cruz Room Service
  • Started business delivering consumables to college residents.
  • Identified key market segments and vendors.
  • Achieved positive cash flow in three months.

Education

Education
Jan 2008 - Dec 2009

MBA (2012)

San Jose State University - LGSB
  • Sales Analyst for top quantitative team, ICBSC (2009)
  • VP of Communication, MBA Association (2009)
  • Currently on leave of absence
Sep 2002 - Dec 2007

Bachelor of Arts

University of California, Santa Cruz
  • Co-founded the Practical Activism Conference (http://activism.ucsc.edu/)
  • Selected for Honors Writing Seminar
  • Three courses shy of Minor in Information Systems and Technology Management (not offered at the time)
  • Started my own food service business, "Santa Cruz Room Service"

Skills

Skills

Ruby on Rails

Teaching myself RoR via http://railsforzombies.org/

Microsoft AdCenter (Bing)

Google AdWords

Salesforce.com

Marketo

Powerpoint

I believe in the principles of Pecha Kucha: make every slide meaningful and concise, and avoid Death by Powerpoint.

VBA for Excel

Whenever possible, I use VBA to streamline my routine uses of Excel.  I am comfortable editing and refactoring in VBA.

Adobe Dreamweaver

I regularly use both the text and visual editors to make changes to existing html.

Vertical Response

At i365, I regularly use Vertical Response to manage email blasts to both internal and external recipients.

Marketbright

At i365, I am one of two admins with an understanding of the entire implementation.

Adobe CS4

MS Word 2007

MS Excel 2007

Proficient in VBA for Excel, Pivot Tables, and Statistical Analysis