Senior Account Executive
Managed integrated branding and communications firm, helmed by leading creative and digital experts who specialize in brand launches and rejuvenations. Lead teams in successful retail and digital brand integration, branded content development and social media.
- Rebranded Nike's Air Jordan including identity, product, retail, packaging and branding.
- Created and launched Southern California Edison's A/C Quality program. Conducted marketing focus groups, created marketing plan, developed campaigns for online and print campaigns. Designed and built multiple websites including a fully integrated dealer extranet with online marketing portal for online print ordering and promotional materials.
- Developed Facebook, Twitter and WordPress Blog strategy for A/C Quality Dealer Network.
- Rebranded EDP Legal Services and created new product offering "One Touch" Legal Services including naming, identity, website, advertising and direct marketing campaign.