Steven Danson is an online advertising executive with more than 15 years of industry experience. Recognizing the need for an efficient, centralized platform to distribute targeted advertising across multiple media channels, Steven Danson founded Keyword Digital in 2011. Since its inception, he has established Keyword Digital as a major distributor of contextual, keyword-driven ads to major search engines and media outlets.
Steve Danson was responsible for helping market leaders such as Wal-Mart, Best Buy, Toys “R” Us, and others capitalize on site traffic through the world’s first retail ad network, which has since been acquired by the Yellow Pages Group. Previously, he led the growth of Mamma.com, one of the first meta-search engines in the world and a segment leader throughout the 1990s and early 2000s.
Steve Danson graduated from Concordia University, where he studied business, economics, and political science and served as the president of the university’s Quebec Liberal Party chapter. He continues to guide the growth of Keyword Digital from its offices in Montreal, Canada, with a core focus on building mutually beneficial relationships and helping businesses maximize return on investments.