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Work experience

Retained Business Development Consultant

Moore Strategic Marketing
  • Regional, Domestic and Global assignments
  • B2C and B2B Business Development Marketing: planning and execution
  • Responsible for P&L, cross-functional team management, brand marketing
  • Clients include PBG Pepsi Bottling Group, Dow Chemical, Slack-Barshinger

First Vice President Marketing and Sales Support

Bank One Corp.
  • Created profitable new revenue streams through innovation driving 28% + increase during tenure
  • Mentored, trained and managed direct reports
  • Established working relationships with C - level executives
  • Leveraged CRM system to drive new sales strategies and execution
  • Led Marketing Team in Bank One rebranding

Director Market Development

AMFM / Clear Channel Corp.
  • Achieved revenue growth in Year One in excess of 212% with 50% margin increase
  • Leveraged cross-media platforms and databases to secure integrated marketing and sales agency contracts
  • Cultivated Relationship Marketing culture within Corp.
  • Trained, mentored and led direct reports in strategic integrated marketing planning and tactics
  • Leveraged Urban Market resources to deliver three $1 Mil plus Mil campaigns

Prior to 1999, Chicago and Toronto

  • SM Communications: Owner / Principal Strategic Marketing Consultancy
  • Ogilvy & Mather, Account Director; AVP New Business Development
  • Maritz Communications, Business Development Director and Account Supervisor
  • Moreland Latchford Film and Video Productions: Executive Producer; Client Manager

Significant Achievements

1. FVP Marketing and Sales Support, Bank One

  • Developed Commercial Bank revenue streams valued at $300 Mil
  • Led Cross LOB initiatives optimizing Bank One's resources to build business with existing clients with an aggregate value over $12 Mil in 15 months
  • Created and leveraged new demand generation tools; collaborated with Commercial, Retail and Corporate Business Unit Leaders to pitch, secure and optimize seven multi-million dollar accounts

2. Business Development Marketing Consultant to Slack-Barshinger for eBay B2B

  • Directed the research and analysis ofsales and marketingdata to identify new B2BVerticals for e-commerce business development
  • Developed marketing plan leveraging marcom tools to drive unique business customers to the eBay B2B site
  • Generated more then $100 Mil in e-commerce revenues from new markets opened across six continents in first year

3. Director, Market Development: Clear Channel Integrated Marketing:

Responsible for Brand Marketing for the Luster Shampoo Products Company

  • Developed and managed execution of macro and micro segmentation marketing strategies for six Luster Brands
  • Repositioned brands with target consumers
  • Drove 8% product sales increase in 6 months, reversing market share loss

4. Producer Oscar nominated educational film at Humber College

  • Nominated for an Academy Award (16 mm. short documentary)
  • Sold to Encyclopedia Britannica Corporation
  • Deployed as a highly effective sales and marketing tool for the client
  • Leveraged the tax advantages of sending videos to schools so that the client's cost of production and sales distribution were more then covered.


Stephen Moore is a strategic thinker and critical decision maker able to identify profitable new revenue streams. Stephen leads and mentors teams in collaborative market plan development and implementation achieving and exceeding set metrics.

  • Knowledgeable business development marketer experienced in front line sales, agency side management, communications agency principal and corporate FVP of Marketing
  • Business Development Marketing Consultant
  • Influential communicator and presenter
  • Skilled negotiator

A proven integrated marketer, Stephen's experience and insights span multiple verticals and markets delivering highly profitable business solutions for:

  • Local, regional and global business marketing and sales organizations
  • Highly regulated sectors, Private and Public

'C' level clients call on Stephen to solve business development, marketing and sales problems. Results contribute to relationships as do loyalty, intelligently-managed risk and clear communications.