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Volunteer activities include:, , 2006-2012, First United Methodist Church of Baldwinsville, Baldwinsville, NY, Staff-Parish Relations Committee, Christian Activities & Family Ministries Team, United Methodist Men, , 2006-2011, Troop 114, Boy Scouts of America, Baldwinsville, NY, Former Chairman & Member, Executive Committee, Fund-Raising Chair, Merit Badge Counselor, , 2008-2010, McHarries Legacy (Shacksboro History Museum), Baldwinsville, NY, Author, Columnist, Volunteer, , 2008-2010, Baldwinsville Volunteer Center, Baldwinsville, NY, Driver, Bville Express Senior Transportation Program, , 2006-2008, Erie Canal Museum, Syracuse, NY, Member, Board of Trustees


Steve McMahon founded Insight Out in 2005, following an extensive career as a senior marketing executive for globally recognized consumer brands, including Coca-Cola and Cinnabon. Currently serving as President of the management consultancy firm Insight Out, Mr. McMahon leverages his experience on behalf of corporate clients, such as Aramark, Choice Hotels International, and Hershey. Focused on three fundamental pillars of marketing success, Steve McMahon executes brand awareness initiatives by building recognition, sales, and revenue.At the beginning of 2012, Steve McMahon joined The Relational Capital Group as a Principal Consultant of the firm’s Advisory Services team. In this capacity, he assists with the advertising and marketing aspects of the company’s comprehensive consulting services. Prior to the inception of Insight Out, Mr. McMahon functioned as the Vice President, Strategic Planning and Marketing, for Aspen Dental Management, Inc. (ADMI), the leading business support service provider for dental offices in the United States. When he assumed the role in 2003, ADMI serviced 50 offices. In less than two years, he had developed a growth strategy resulting in an additional 200 offices subscribing to ADMI’s services, plus an 8 percent increase in comparable store sales.Steve McMahon possesses a Master of Business Administration from the University of North Carolina, Chapel Hill. The advanced degree augments a Bachelor of Science in Applied Economics and Management from Cornell University, where he returned to speak on marketing topics. Mr. McMahon has also lectured at Mercer University and Syracuse University, serving the latter as an Adjunct Advertising Professor. Based in upstate New York, Mr. McMahon has received several awards for his active participation in the local community.

Work experience

Jan 2005Present


Insight Out
Jan 2012Present


Relational Capital Group
Jan 2006Jun 2007

Adjunct Advertising Professor

Syracuse University
Feb 2003Dec 2004

Vice-President of Marketing

Aspen Dental
Jul 2000Jan 2003

Chief Marketing Officer

Cinnabon, Inc.
Jul 1988Jun 2000

Marketing Roles

The Coca-Cola Company
Jan 1984Jul 1986

Sales & Marketing Roles

Goodmark Foods



Cornell University
Jan 1986Jan 1988


UNC Chapel Hill