Accountable for all business strategy and operations of this rapidly growing business, targeted at enabling government and commercial businesses to accelerate transformation and growth by advising and implementing innovative, integrated brand and business strategies.
- Led progressive marketing and communications strategies for the U.S. Army Career and Alumni Program (ACAP), enabling 51 ACAP installations worldwide to maximize effectiveness of installation marketing and communications initiatives
- Created, implemented, and managed integrated B2B and B2G competitive programs, thought leadership campaigns, and lead-generation initiatives for Deltek that catapulted revenue growth and aggressively increased market share
- Formulated enterprise brand messaging and identity for WhyWurry, an Australian-based technology and records management company
- Conducted Federal News Radio's (WFED) first-ever audience focus groups to help improve and align content and outreach strategies with target audiences
- Created the brand and spearheaded strategic communications and business growth strategies for Marine Healthcare Services, an innovative healthcare services provider that is leading the maritime industry in the facilitation of crew medical care and HIPAA-compliant sharing of medical data