Work History

Work History
Nov 2008 - Present

President

Macro2, LLC

Accountable for all business strategy and operations of this rapidly growing business, targeted at enabling government and commercial businesses to accelerate transformation and growth by advising and implementing innovative, integrated brand and business strategies.

  • Led progressive marketing and communications strategies for the U.S. Army Career and Alumni Program (ACAP), enabling 51 ACAP installations worldwide to maximize effectiveness of installation marketing and communications initiatives
  • Created, implemented, and managed integrated B2B and B2G competitive programs, thought leadership campaigns, and lead-generation initiatives for Deltek that catapulted revenue growth and aggressively increased market share
  • Formulated enterprise brand messaging and identity for WhyWurry, an Australian-based technology and records management company
  • Conducted Federal News Radio's (WFED) first-ever audience focus groups to help improve and align content and outreach strategies with target audiences
  • Created the brand and spearheaded strategic communications and business growth strategies for Marine Healthcare Services, an innovative healthcare services provider that is leading the maritime industry in the facilitation of crew medical care and HIPAA-compliant sharing of medical data
Jul 2009 - Present

Executive Advisor, Branding, Marketing, and Strategic Communications

Booz Allen Hamilton

Driving the firm's brand internal and external growth strategy for the Health line of business. Designing and implementing strategic thought leadership, demand generation, and lead generation activities that strengthen the Booz Allen brand and accelerate business growth for the firm's fastest-growing market. Concentrated focus on our nation's most pressing challenges facing the payer, provider, public health, and life sciences communities -- secure data sharing, remote health monitoring/telemedicine, collaborative science and comparative effectiveness, privacy and security, and numerous others. Concentrated focus on CDC, FDA, HHS, NIH, the Military Health System (MHS), and private health systems.

  • Spearheaded the firm's FY11 Health branding, marketing, and communications strategy to position the company to double revenue growth in three years
  • Creating the market positioning and supporting strategy for the firm's cyber health business
  • Leading the firm's thought leadership and external outreach strategy around transitioning military, generating brand lift around the firm's solution-oriented focus on the complex and multi-faceted challenges facing military veterans and their families
  • Designing integrated channel strategies that leverage event, web, traditional media, social media, and other channels to reach target audiences with impact
  • Enhancing the internal communications infrastructure to enable improved cross-team communications, information-sharing, and business opportunity development
Jul 2007 - Nov 2008

Acting Director, Communications

Serco Inc. (LSE)

Oversaw all internal and external corporate brand, employee communications, media relations, and integrated marketing and public relations strategies for the North American business unit of this $6B global services leader. Advised senior leadership on all facets of corporate brand positioning and collaborated with business development teams in the pursuit of government contracts. Led team of communications managers, designers, and external agencies that optimized a limited budget to deliver measurable results.

  • Spearheaded marketing and communications function of the company's first program management office established to compete for the single largest government contract (FAA modernization) in company history
  • Restructured marketing and communications activities of five decentralized business units into a single, centralized dashboard that enhanced the effectiveness of enterprise-wide initiatives and streamlined executive oversight and reporting 
  • Designed and implemented internal and external brand communications strategies for the successful transition of the SI International merger and acquisition 
  • Transformed corporate website into an enterprise business development and communications tool, incorporating cutting-edge architecture, SEO, SEM, and design best practices that supported strategic business development initiatives and recruitment efforts 
Mar 2005 - Jul 2007

Senior Marketing Manager

ENC Marketing & Communications

Directed all phases of domestic and global marketing and public relations strategies for more than 15 clients, including blue chip Fortune 500 companies selling within the Defense, Federal Civilian, State and Local government, and commercial markets. Developed clear, compelling client messaging that reached target audiences with impact and conveyed complex solutions that meet some of government’s most pressing priorities, including enterprise architecture, secure information sharing, logistics and supply chain management, IPv6, Defense transformation, healthcare IT, and change management.

  • Established market brand positioning and go-to-market strategy for a groundbreaking alliance of global technology giants-Microsoft, Cisco, EMC, and others-to bring to government a secure information-sharing solution that addressed one of government's top priorities
  • Directed the marketing and communications repositioning of a UK-based company, aligning its worldwide (North America, EMEA, and Asia Pacific) messaging and positioning to help achieve more than 30% revenue growth 
  • Created and managed the development of an innovative online federal sales toolkit and CRM solution that unified disparate sales teams and increased the efficiency and effectiveness of client communications
  • Contributed to the most profitable year in company history, a 15% revenue growth in ENC’s bottom line revenue
Dec 2001 - Mar 2005

Senior Marketing Manager

NISH

Successfully executed a $1.8M annual marketing budget in support of a $1.7B federal program, providing strategic direction and process-based leadership to the Marketing Department.  Developed strategic communications tools to maximize awareness of NISH and AbilityOne (formerly the Javits-Wagner-O’Day Program).  Implemented thought leadership and lead-generation campaigns in support of aggressive business development initiatives.

Mar 1999 - Sep 2001

Marketing Communications Manager

U.S. Inspect

Directed internal and external communications for the Chairman and CEO and managed all aspects of the company sales and marketing plan, reporting directly to the Vice President of Sales and Marketing.  Contributed to a 30% and 20% growth in the residential retail inspection and commercial inspection markets, respectively.

Sep 1995 - Mar 1999

Program Associate

Council on Foundations

Advised and supported more than 220 corporations in optimally positioning their corporate giving programs and foundations to maximize public impact while supporting strategic business objectives and enhancing customer loyalty.  Served as the communications hub, designing and editing client newsletters, coordinating and executing conference programs, and generating customized marketing and educational materials that enabled corporate members such as American Express, Chevron, and Nike to increase awareness of their multi-million-dollar giving programs.

Education

Education
Apr 1991 - Jun 1995

BA, International Relations

George Washington University