Summary

12 plus years of corporate communications, social media communications and marketing, advertising, PR 2.0, search engine marketing, inbound marketing, lead generation, branding, media and analyst relations, C-level executive media training, and crisis communications for industry leaders that include Apple Computer, Bay Networks, Claris, Epson Electronics, Inquiry.com, Mainsoft, Clarity Software, Mitsubishi Electric, Philips Semiconductor, and TSMC.Additionally, Steve has both client-side and agency-side hands-on experience providing effective strategic communications for internet technology, consumer and business software, wireless, and BtoB hardware companies.

Work History

Work History
Jun 2005 - Present

Independent Corporate Communications Consultant

Right Now Communications

· Rejuvenated company’s damaged reputation with a campaign that rebuilt confidence and removed clients’ resistance resulting in 3 multimillion-dollar contracts that include Goldman Sachs and Mercury Interactive (Now HP Mercury). · Launched thought leadership and public relations campaign that resulted in the company’s multimillion-dollar acquisition by SemanticSpace Technologies. · Secured major funding for non-profit by generating national and local media coverage on Fox News, ABC11, KGO, and KCBS 740 among others.

May 2002 - Present

Director

Silicon Valley Brand Forum

Develop content, themes, arrange speakers, and facilitate sponsorship for Silicon Valley Brand Forum events. The goal of the Silicon Valley Brand Forum is to give brand professionals a chance to share best practices, brand resources and network in the uniquely tech savy and brand-challenged Silicon Valley.

Sep 2009 - Present

Chief Digital Strategist

Jolt Social Media

I help my clients understand why they need to get involved social media, set clear goals, and how to engage with their customers to increase customer loyalty, shorten sales cycles, and help steer clear of reputation damaging social media nightmares. Jolt Social Media services includes:

* Setting-Up Social Media Listening Programs

* Implementing social media engagement programs

* Social Media Training

* C-Level Executive Branding

* Crisis Communications Planning.

* Companywide and Departmental Social Media Integration

* Internal Policy Development

Feb 2002 - Jun 2005

Vice President of Marketing

Axcient

· Created CIO education program that increased sale’s close rate from 35% to 80% · Initiated internal support sales tools aimed at target verticals that increased sales by 260%. · Secured $400,000 first round angel funding by writing a market analysis and plan that showed investors a clear path to revenue. · Developed and implemented 3 part campaign that secured adoption and endorsement by 5 target market trade associations.

1999 - 2002

Vice President

Positio Public Relations

· Rebranded a 45-person wireless company that resulted in the company’s $175 million acquisition. · Achieved national editorial coverage and successfully countered a negative campaign designed to disrupt a $1.5 billion company acquisition. · Transformed the agency’s 45% client approval rating to 100% with all clients within seven months. · Advised numerous CEOs and senior staffs on company and product branding, communications strategy and planning, media training, and crisis containment. · Managed 14 account managers working on 22 client accounts.

1996 - 1998

Sr. Account Supervisor

Oak Ridge Public Relations

Public relations planning and account manager

1995 - 1996

Account Supervisor

Interim Communications
Public relations planning and account manager
1995 - 1996

Public Relations Manager

EDA Consortium
1992 - 1995

Corporate Communications Manager

Digital Tools

Branding, direct marketing and lead generation.

Jan 1991 - Dec 1991

Strategic Partner Programs Manager

Frame Technology, Inc.

Education

Education

Business

Marketing