Work History

Work History
Feb 2006 - Present

Brand Marketing-Business Consultant

CTI International

Responsibilities

  • Teaching, developing, leading, and motivating a team.
  • Management and recruitment of Sales, IT, Human Resources, Logistics, Legal and Accounting departments.
  • Developed sales and brand marketing for the Chilean, Argentina, California, Washington, Italy, and French wineries in China, Korea, and Vietnam.
  • Brand marketing and project managing of new services and products generating new sources of revenue.
  • Supervise and coordinate activities to ensure that department goals are met and surpassed.
  • Facilitate events to ensure effective communication and provide team members with information and resources.
  • Developed new branding, labeling, packaging, and promoting of products for USA, China and Korea Markets.
  • Development of products using Cause Related Marketing by implementing Non-Traditional Revenue to promote the client's products and services.
  • Asses market, customer and competitive trends and translate into strategic advice for executive management.
  • Development and Implementation of brand market feasibility studies through Telecommunications and Public Relations industry and census groups.
  • Conducted a three year marketing analysis report on the China, Korea, and Vietnam wine and pharmaceutical markets.
  • Establish business relationships with governments and corporations through networking.
  • Properly analyze and communicate sales results, productivity, and quality.
  • Education seminars events for the sales representatives, agents, importers, distributors, and consumers of wine products and quality.
  • Manage and evaluate direct reports through mentoring, providing feedback, and driving results.
  • Development and execute salary, bonus and commission package for sales teams.
  • Product and Brand marketing of USA OTC products with SinoPharm, Tianjin Pharmaceutical group, Yuhan Corporation, BioHealth Technology, Johnson&Johnson.
  • Development, marketing, planning with SinoSteel and BaoSteel commodities purchase and sales.
  • Development wine business opportunities with WalMart China, Carrefour, and Tesco China.
  • Development opportunities with Big 5 Pharmacetical companies in USA, Europe, China, and Korea.
  • Marketing and Development products and services for Korea market and Vietnam market with joint venture.
  • Registration, Licensing for representation, WFOE, and joint ventures.
  • Government documentation for companies entering country with JV receiving government grants and tax incentives.
  • Consulting in the direction on a timely and accurate preparation of all financial and management reports, including income statements, balance sheets, reports to shareholders, tax returns, and reports for government regulatory agencies in accordance with the requirements of a publicly traded company.
  • Assist the CEO to issue press releases aimed at improving the company's image and protecting its interests.
  • Assist senior management in developing budget and profit and loss models for future periods.
  • Oversee compilations of actual operational and financial results.
  • Review and analysis of operating and financial data for sales performance and trend analysis.
  • Review and selection of company insurance coverage and policies.
  • Maintain and control company contractual agreements.
  • Primary interface with the public accountants.
  • IPO and mergers & acquisitions. 
Apr 2006 - Dec 2008

Financial Consultant

North Shore Capital

Responsibilities

  • Creation of infrastructure the Customer Service and Credit Services department.  Training employees and directors with reporting system, establishing a telephone service unit, and implementation of online forms for the management of investment capital funds utilizing SAP and Siebel technology along with development of an inbound customer service call center programming and tracking system.
  • Development and Implementation of Application Development and Maintenance projects for capital markets investments and financial institutions.
  • Managing, training, and implementation with project managers in the department.
  • Development and Implementation of Credit Scoring System for review and execution of Hedge Funds lending to institutions and development projects.
  • Alliance with local, state, and federal officials on Inclusionary housing and urban development and density issues facing the community.
  • Develop alliance with local, state, and federal government officials concerning developer's interest in the area.
  • Assistance with zoning and planning of development projects in the United States.
  • Delivering debt placement and acquisition financing for permanent, construction and repositioning in addition to joint venture equity placement for individual assets, portfolios, entities and discretionary funds in the United States, Asia, Mexico, and Caribbean.
  • Facilitator of a large network of capital market hedge funds from China and Korea for development projects and financial institutions around the United States, Asia, Europe, and the Caribbean.
  • Coaching sales staff to increase market share.
  • Development and execute salary, bonus and commission package for sales teams.
  • Consulting to community, civic, and media on issues regarding Urban Land development.
  • Development with Asset Managers, Legal Department, Appraisal Review Department, Underwriting, Credit Policy and others in Risk Management , Real Estate Financial Institutions, Real Estate Corporations, and REO divisions of major real estate companies around the globe evaluating our investment opportunities. Lobbying for Affordable Housing and Urban Development issues facing the United States.
  • Quarterly U.S. Senate Hearing committee issues facing Housing and Urban Development.
  • International Commodities acquisition for government owned corporations in China, South Korea, and Vietnam.
  • Executing contracts according to ICC regulatory policies and procedures.
  • Developing relationship with international clients to securitize commodity transactions.
  • Managing holding company from entities of China, South Korea, and Vietnam.
  • Developing alliance with network of corporations and government officials.
  • Development of relationships within the petroleum and minerals markets around the globe.
Feb 2004 - Apr 2006

Sales Manager-Emerging Markets

Bank America (Barnett Bank)

Responsibilities

  • Creation of infrastructure the Customer Service and Credit Services department.  Training employees and directors with reporting system, establishing a telephone service unit, and implementation of online forms for the management of investment capital funds utilizing SAP and Siebel technology along with development of an inbound customer service call center programming and tracking system.
  • Development and Implementation of Application Development and Maintenance projects for capital markets investments and financial institutions.
  • Managing, training, and implementation with project managers in the department.
  • Development and execute salary, bonus and commission package for sales teams.
  • Recruit, train, develop sales incentive programs.
  • Alliance with local, state, and federal officials on Inclusionary housing and urban development and density issues facing the community.
  • Develop alliance with local, state, and federal government officials concerning developer's interest in the area.
  • Coaching sales staff to increase market share.
  • Consulting to community, civic, and media on issues regarding Urban Land development.
  • Lobbying for Affordable Housing and Urban Development issues facing the United States.
  • Quarterly U.S. Senate Hearing committee issues facing Housing and Urban Development.
  • Developed Sales Discount programs for corporations, companies, and their employees to increase sales.
Feb 1998 - Jan 2004

Project Manager-Brand Marketing

American Express

Responsibilities

  • Creation of infrastructure the Customer Service and Credit Services department.Training employees and directors with reporting system, establishing a telephone service unit, and implementation of online forms for the management of investment capital funds utilizing SAP and Siebel technology along with development of an inbound customer service call center programming and tracking system.
  • Development and Implementation of Application Development and Maintenance projects for capital markets investments and financial institutions.
  • Managing, training, and implementation with project managers in the department.
  • Development and Implementation of Credit Scoring System for review and execution of credit lines for American Express and OPTIMA Card.
  • Development of American Express Membership Miles with business partners.
  • Development of American Express Moneygram for consumer wire transfer.
  • Development of revolving credit card for American Express titled OPTIMA Card.
  • Created sales incentive programs to increase Moneygram sales and American Express/Optima Cards usage.
  • Created sales incentive programs for new and existing merchants.
  • Organized Disaster Relief Assistance Program during the 1989 San Francisco Earthquake.
  • Organized Relief Credit Program during the Gulf Wars.

Education

Education
Jan 1987 - Jun 1989

BA Business

University of North Florida

Summary

Summary of Qualifications

  • Direct Relationship with wineries Chile, Argentina, California, Washington, France, and Italy
  • Direct Relationship with SinoPharm, Tianjin Pharma
  • Application Support
  • Director Relationship with China manufacturers in textile, pharmaceuticals, FMCG, Luxury Goods.
  • SAP/FICO
  • Strong Government Relations in USA, South Korea, and China
  • P&L Responsibility
  • Establish IPO procedures and policy for NASDAQ, USA SEC
  • OEM Sales
  • Brand Mangement
  • Product Marketing
  • Contract Negotiations
  • Account Management
  • Project Management
  • Quality Control
  • Business Development
  • Logistics Management
  • Supply Chain Management
  • Sourcing Management
  • Brand Marketing
  • Asses market, customer and competitive trends and translate into strategic advice for executive management
  • 10 years experience in International Business Development
  • Work with governments for Tax Incentives, Government Assist Loans, and Joint Ventures.
  • Establishing Investment Bank call center with infrastructure from quality control to managing calls to projection of staff to call ratio.
  • Manage teams from 12-250 people
  • RMI Management
  • Registration and Licensing with city, state, and government levels.
  • Recruiting, interviewing, and verification of potential employees.
  • Development and execute salary, bonus and commission package for sales teams.
  • Pre and Post Sales Support
  • Event Planning
  • Education Seminars
  • Six Years Experience working with China government and private companies.
  • Organizational Development
  • Licensing, Registration, IP, Clinical Trials process, Marketing direct process with USA FDA, China SFDA, Korea Ministry of Health

Custom

Key projects introduced

Direct Sourcing wine and spirits from wine vineyards to

Chinese Importers/Retailer/Distributors.

Site inspection of vineyards and negotiation of pricing, marketing, and logistics.

Exclusivity Agreement from wineries.

Event Marketing participation promoting wines at little cost to importer.

Cause Related Marketing Events with A+ List Celebrities with National Sponsorship.

Event Management group of 500 people for corporate sales trips.

Developed Sales Incentive Programs for American Express, Wells Fargo, Bank of America,

SinoSteel, SinoPharm, and Watson.

Developed and Implementation Carnival Cruise Lines, Premier Cruise Lines, and Royal

Carribean Cruise Lines Cause Related Event Marketing and Incentive Sales with corporations.

Grass Roots Marketing will increase sales and volume for both the distributor and the wine vineyard owners.

Educational seminars to customers and corporate clients and hold site inspections at the vineyards around the world with their clients.

Non-Traditional Revenue: Hosting special Black Tie Fund Raising Events with joint participation with wine vineyards, distributors, restaurants, and sponsors.

Host Wine Tours around the country with clients.

Networking with corporate and government officials from USA, China, Korea, Chile, and Argentina on a monthly basis.

Direct joint relations with major China company industry with U.S. corporations with taxincentives from USA and China.

Special task force to create WFOE and JV with multi national corporation with

companies developing “Green Technology”. Tax rebates issued to both company

by the new factory built in the country.

Development, recruitment, intilization of IPO from inception with introduction of investors to corporations.

Self Assessment

Connections with direct source in “Green Technology”(Wind Turbine, Solar, Bio Energy), “Textile”, “Manufacturing”, “Food, Wines, and Liquor”, Joint Venture, and government officials have made me very successful in my career.

Consulting with companies entering “Emerging Asia Markets” with marketing analysis, private and government assistance, along with R&D and RMI placed on each one of our projects gave my clients confidence of my prior and current projects in Asia.

Several projects include partnerships, joint ventures, and alliances with Berkshire-Hathaway/BYD China, Bank of America/China Construction Bank, Sino-Pharm/Yuhan, Yuhan/Kimberly Clark, American Express, Wells Fargo, and China Sovereign Wealth Funds.Past six (6) years experience working in China and Korea, focus on the brand marketing and project managing of new services and products generating new sources of revenue.Assisted companies explore opportunities in the United States, China, and Korea from brand marketing, manufacturing to operations.Knowledge and expertise assisting companies from developing implementation processes in manufacturing, logistics, debt management, risk management, brand marketing, and credit lending.

Results-oriented Organization Effectiveness and Change Manager skilled at developing strong client relationships, leading teams through an entire project life cycle to deliver integrated solutions, and measurably improving workforce performance through solutions including but not limited to organization design, career development, communication planning, and coaching for employees at all levels. Over 15 years instructional design and development experience in a variety of industries including financial services, communications and media/entertainment.

Specialties

Organizational development and effectiveness, operational risk management including technology risks related to information protection and privacy, program/project management, communication strategy design and implementation, training and development, business cultural design based on country.

Management, marketing, and implementation of teams from 12-250.

Brand Marketing of Luxury Goods to specialty niche market.

Skills

Skills

SAP/FICO

Microsoft Office Professional

English

Korean

Chinese