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Summary

Senior Marketing professional with demonstrated success in building new business for BtoB technology focused organizations. Unique marketing leadership is defined by exceptional writing and content creation with innovative awareness and engagement for cloud-based customer experience (CX), customer care and communication solutions.

Work experience

Sep 2016 Present

Senior Director Product Marketing - CX Analytics

CONVERGYS

Product marketing leadership for Convergys Customer Experience Analytics, enabling CX optimization via Voice of the Customer (VOC) programs, customer journey mapping, and contact center optimization within a CXaaS model.

  • Authored VOC reset with comprehensive market overview, competitive analysis, SWOT and product launch plan
  • Recrafted customer experience website presence, expanding page count by 400%. increased pageviews by 39%
  • Exponentially increased lead generation via media partner programs, webinars and Marketo email campaigns
  • Delivered a significant volume of innovative sales enablement and customer/prospect engaging content including videos, advertorials, LookBooks, eBooks and analyst kits
  • Achieved inclusion in the Forrester “Voice of the Customer” Vendor Landscape
  • Packaged new financial services product offering (CARE for CFPB) with resulting sales
  • Partnered with Customer Experience Professionals Association (CXPA) for awareness and employee engagement
Feb 2009Mar 2016

Vice President, Marketing

NEWNET Communications

Vice President, Marketing for cloud contact center, IVR, VoWiFi/WebRTC, payment transport and WiMax Units

  • Promoted to Vice President of Marketing for entire NewNet organization post acquisition of VoltDelta
  • Launched marketing automation platform, responsible for over 50% of sales qualified opportunities
  • Exclusively relied upon for lead generation via media partners, email campaigns, webinars and public relations
  • Created new logo and website with rich content, increased organic search by 20%, achieved top 10 Google keywords
  • Named WebAward winner for outstanding achievement in web development with highest marks for content
  • Rebranded the Mobile Communications business unit, delivered a new website (NewNetMobility.com)
  • Authored and inspired a vast array of thought leadership and sales enablement including white papers, video, webinars, datasheets and webinars 
  • Created new websites for NewNet.com and VoltDelta.com., authored all content
  • Achieved Managed Partner status with Oracle as an Oracle Gold Partner
  • Engaged with key industry analysts for brand visibility and corporate insight
  • Achieved Managed Partner status with Oracle as an Oracle Gold Partner. Recognized as one of the 100 Most Promising Oracle Solution Providers in CIO Review
Oct 2008Dec 2008

Vice President, Marketing

IPERIA (now GENBAND)
  • Delivered comprehensive market positioning plan & competitive analysis
  • Designed and implemented web microsite for new mobility products

Mar 2007Oct 2008

Vice President, Marketing

SPEECHCYCLE (now SYNCHRONOSS)
  • Significantly increased awareness of SpeechCycle via publication of 13 original articles
  • Achieved notable industry awards from Deloitte Touche (Rising Star) and Speech Technology Magazine (Market Winner 07, Speech Luminary 08, Market Leader 08)
  • Created SpeechCycle's first Customer Council including a dedicated microsite

20032007

Director of Product and Partner Marketing

CONVERGYS
  • Negotiated and closed Master Service Agreements resulting in over $1 million in partner revenue
  • Achieved leadership position within Forrester’s WAVE (Weighted Average Vendor Evaluation) 2 years

20002003

Director of Product and Partner Marketing

SPEECHWORKS INTERNATIONAL (now NUANCE)
  • Managed a worldwide marketing communications team. Created new PR strategy
  • Recruited team of partner and product marketing managers.
  • Created a partner strategy contributing to a shift from direct sales to over 75% indirect sales with more than 100 partners

19982000

Director of Product Marketing

PROCESS SOFTWARE
  • Launched LDAP-based IP address management software product (IP AddressWorks)

19971998

Senior Product Manager

COMPAQ COMPUTER (now HEWLETT-PACKARD)
  • Established market requirements for a chassis-based remote access OEM solution

19951997

Senior Product Manager

BROOKTROUT TECHNOLOGY (now DIALOGIC)
  • Launched first Fax over IP network device

19901995

Product Manager

SCITEX AMERICA
  • Launched first high resolution remote proofing system for newspapers and magazines

19881990

Senior Analyst

BIS STRATEGIC DECISIONS (now FORRESTER) 
  • Industry analyst for desktop color printing and digital proofing vendors

Education

Master of Business Administration (MBA)

BENTLEY UNIVERSITY Elkin B. McCallum Graduate School of Business


Bachelor of Science in Business Administration (BS)

STONEHILL COLLEGE


Certified Marketing Professional

DIRECT MARKETING ASSOCIATION


Portfolio

Marketing Portfolio Examples