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Summary

Senior Marketing professional with demonstrated success in building new business for BtoB technology focused organizations. Exceptional writing and content creation combined with branding, lead generation, web, PR, product marketing & marketing automation experience encompass a broad range of marketing leadership skills.

Work experience

Sep 2016 Present

Senior Director Product Marketing - CX Analytics

CONVERGYS

Product marketing leadership for Convergys Customer Experience Analytics, enabling CX optimization via Voice of the Customer (VOC) programs, customer journey mapping, and contact center optimization within a CXaaS model.

  • Increased lead generation for CX business unit via media partner content, webinars and Marketo email campaigns.
  • Recrafted customer experience website presence, creating new product sections and expanding page count by 400%.
  • Authored comprehensive market opportunity overview, competitive analysis and product launch plan
  • Packaged new financial services product offering (CARE for CFPB)
  • Created innovative LookBook themed case studies for cross BU Analytics awareness and lead generation
  • Achieved inclusion in key Analyst “Voice of the Customer” Vendor Landscape.
  • Delivered new content including testimonial videos, advertorials, datasheets and analyst kits

Apr 2016Present

Content Marketing Consultant

CONTENTIVATE

Content Marketing Consultant delivering lead generation, branding, and marketing automation resources for clients in mobile communications, speech recognition, network testing and non-profit segments.

  • By-lined (2) Speech Technology Implementation Award overviews
  • Edited video for MVNO, RCS and VoWiFi promotion
  • Authored VoWiFi datasheet, blogs and website content
  • Initiated marketing automation nurture campaigns with RCS content
  • Created speech technology focused corporate overview
Feb 2015Mar 2016

Vice President, Marketing

NEWNET Communications, a Division of Skyview Capital

Vice President, Marketing for cloud contact center, IVR, VoWiFi/WebRTC, payment transport and WiMax Units

  • Promoted to Vice President of Marketing for entire NewNet organization post acquisition of VoltDelta
  • Delivered detailed marketing plan including new brand direction for 3 primary business units
  • Rebranded the Mobile Communications business unit, delivered a new website (NewNetMobility.com)
  • Created a new website for NewNet.com with rebranding for Secure Transactions and WiMax business unit
  • Created a new website for VoltDelta.com
  • Achieved Managed Partner status with Oracle as an Oracle Gold Partner
  • Authored significant new content for Nimblevox and Mobile Communications Business Units
  • Corporate Recognition:
Feb 2009Mar 2016

Vice President, Marketing

VOLTDELTA LLC, a Division of NEWNET Communications

Marketing leadership for strategy, content, web, and sales optimization for cloud-based contact center solutions

  • Generated over 50% of sales qualified opportunities in the sales pipeline via email, webinars, advertorials, etc.
  • Deployed Marketing Automation, achieved significant engagement with targeted email drip campaigns and nurture programs
  • Authored over 20 White Papers and other content including video, webinars, and sales and partner collateral
  • Partner Marketing - engaged partners with sales training/support material and co-branded collateral
  • Product Marketing - created product launch plans, storyboards, sales kits, & delivered sales training
  • Marketing Recognition 2014 Killer Content – Best Social Amplification Award2013 WebAward
  • Corporate Recognition: Star Performer and North American Enabling Technology award

LSSiDATA Business Unit – Product Marketing leadership for contact data

  • Authored new strategy and go to market plan for LSSiDATA
  • Created product launch and sales enablement content, trained sales teams
  • Launched Wireless Data product with telephony verification resulting in new business

Oct 2008Dec 2008

Vice President, Marketing

IPERIA (now GENBAND)
  • Delivered comprehensive market positioning plan & competitive analysis
  • Designed and implemented web microsite for new mobility products

Mar 2007Oct 2008

Vice President, Marketing

SPEECHCYCLE (now SYNCHRONOSS)
  • Significantly increased awareness of SpeechCycle via publication of 13 original articles
  • Achieved notable industry awards from Deloitte Touche (Rising Star) and Speech Technology Magazine (Market Winner 07, Speech Luminary 08, Market Leader 08)
  • Created SpeechCycle's first Customer Council including a dedicated microsite

20032007

Director of Product and Partner Marketing

CONVERGYS
  • Negotiated and closed Master Service Agreements resulting in over $1 million in partner revenue
  • Achieved leadership position within Forrester’s WAVE (Weighted Average Vendor Evaluation) 2 years

20002003

Director of Product and Partner Marketing

SPEECHWORKS INTERNATIONAL (now NUANCE)
  • Managed a worldwide marketing communications team. Created new PR strategy
  • Recruited team of partner and product marketing managers.
  • Created a partner strategy contributing to a shift from direct sales to over 75% indirect sales with more than 100 partners

19982000

Director of Product Marketing

PROCESS SOFTWARE
  • Launched LDAP-based IP address management software product (IP AddressWorks)

19971998

Senior Product Manager

COMPAQ COMPUTER (now HEWLETT-PACKARD)
  • Established market requirements for a chassis-based remote access OEM solution

19951997

Senior Product Manager

BROOKTROUT TECHNOLOGY (now DIALOGIC)
  • Launched first Fax over IP network device

19901995

Product Manager

SCITEX AMERICA
  • Launched first high resolution remote proofing system for newspapers and magazines

19881990

Senior Analyst

BIS STRATEGIC DECISIONS (now FORRESTER) 
  • Industry analyst for desktop color printing and digital proofing vendors

Education

Master of Business Administration (MBA)

BENTLEY UNIVERSITY Elkin B. McCallum Graduate School of Business


Bachelor of Science in Business Administration (BS)

STONEHILL COLLEGE


Certified Marketing Professional

DIRECT MARKETING ASSOCIATION


Portfolio

Marketing Portfolio Examples