VP, Digital Strategy & Innovations/West Coast Director
MS&L is a public relations agency with global offices specializing in helping companies embrace a holistic approach to PR, from traditional to social media.Left company due to company layoffs.
- Identified and led all digital engagements for the LA and SF offices, including social media, blogger outreach, mobile and microsite development for clients such as Clarisonic, Classmates and Sunkist.
- Created Clarisonic’s social media strategy, including monitoring beauty/mommy blogger outreach, creating a Clarisonic public profile on Facebook (http://www.facebook.com/clarisonic?ref=nf) and establishing a Twitter account.
- Acted as digital liaison for all West Coast accounts.