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14 years in technology start-ups in a variety of positions. Deep background in Web technology, wireless applications/distribution and overall technically savvy. Specialize in helping create and/or rebuild organizations to establish a more professional and efficient environment. Current goal is to drive mobileStorm to become leader in multi-message communications and ensure that company is scalable for continued success.

Work experience

Feb 2009Present

VP, Digital Strategy & Innovations/West Coast Director


MS&L is a public relations agency with global offices specializing in helping companies embrace a holistic approach to PR, from traditional to social media.Left company due to company layoffs.

  • Identified and led all digital engagements for the LA and SF offices, including social media, blogger outreach, mobile and microsite development for clients such as Clarisonic, Classmates and Sunkist.
  • Created Clarisonic’s social media strategy, including monitoring beauty/mommy blogger outreach, creating a Clarisonic public profile on Facebook ( and establishing a Twitter account.
  • Acted as digital liaison for all West Coast accounts.
Aug 2003Feb 2009

SVP, Client Relations


mobileStorm provides a robust Web-based email and digital messaging platform.The online application enables clients to reach customers via email, text (mobile) messaging, voice messaging, fax broadcast and/or RSS from a single platform.

  • Led operations of a Web-based digital marketing platform, with over 1500 clients in various verticals, from event marketing to entertainment/hospitality such as American Idol, NBA, Carl’s Jr., Qantas Airlines and Kaiser Permanente, which generate over 100 million messages per month.
  • Responsible for helping grow the company from 2 employees to 40 and revenues from $10,000 per month to $300,000 per month while maintaining constant profitability.
  • Produced over 100 pieces of marketing communications, white papers, product/site copy and press releases.
  • Managed staff of 7 including account managers, professional services, retention and tech support reps as well as helping direct product marketing efforts.
  • Provided select large accounts with digital marketing strategic guidance, including implementation of programs and measuring results.
Apr 2002May 2003

Project Manager


Moviso helped Fortune 500 companies wishing to sell and distribute mobile branded content to many youth-oriented brands.Company was sold to Infospace in 2003.

  • Served as lead account manager for wireless entertainment content for a variety of youth-oriented brands including Yahoo! Music, Nokia, T-Mobile, Seventeen Magazine and Virgin Mobile.
  • Led product strategy development for new wireless technologies such as MMS, WAP, BREW and J2ME.
  • Extended and redefined 3rd party content distribution process to reach maximum number of wireless carriers for non-carrier clients like AOL, Yahoo! and Nokia.
Jan 2000Mar 2001

Senior product manager


Niku Corporation was a leading provider of Web-based enterprise applications to help Fortune 1000 companies manage their professional services groups and other key project management initiatives.Company was sold to Computer Associates in 2003.

  • Managed key components of online application and created partnerships with complementary technology companies to enhance product suite
  • Wrote and/or co-authored over 100 documents, including Marketing Requirements, Product Requirements, Architecture Overviews and functional specifications for the Niku 6.0 product suite.
  • Ensured that all contractual obligations with various 3rd party components were met and acted as liaison to Legal to resolve such issues.
Jan 1999Jan 2000

Product Manager, Advanced Technology Group


Director of Client Strategy

Business Marketing Group

Product Marketing Manager

Worldview Systems
Aug 1996Aug 1997

Account Manager

Dimension X
Apr 1995Sep 1996

Account Representative

Lois Paul & Partners


Sep 1990May 1994


Trinity University


product management
Have led product development efforts for Web applications (SaaS) for several companies.   Authored over 200 MRDs, PRDs and functional specs throughout career.
digital marketing
Expertise in all facets of digital marketing - from email to mobile to Web.   Led numerous digital marketing projects for clients with significant results.    
mobile marketing
Involved in mobile marketing pretty much since the beginning.   Deep understanding and expertise of how to best use mobile marketing as a communication vehicle.
account management
14 years of account management experience with multiple Fortune 1000 companies.    Highly comfortable communicating with senior management at clients and able to quickly resolve any potential conflicts or issues.