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Work experience

Oct 2007Mar 2009

Editor/Proof Reader

Directory and Maps USA, Inc.
  • Improve readability, value, and quality of all publications by researching, editing, writing, and proof reading visitor guides and business directories for communities and chambers of commerce.
Aug 1994Apr 2006

Communications Director

United Teachers Los Angeles (UTLA)

Under incredibly tight deadlines and high-stakes pressure, communicate union news to the teachers of the nation's second largest school district.

  • Promote a positive image of the union to the public through ad campaigns and earned media.
  • Edit, write, photograph, and coordinate composition, printing and mailing of award-winning monthly newspaper with circulation of 60,000.
  • Progressively improve electronic communications starting with the organization's first website. Initiated e-mail newsletter that grew from less than 1,000 subscribers to more than 10,000 in nine months.
  • Oversee print shop with three staff members, two presses, pre-press department, and three high-speed copiers that produced millions of printed pieces annually for the union, political campaigns, and several LA non-profits.
  • Write scripts and coordinate production of videos, radio ads, and mass phone blasts.
  • Administer surveys and interpret results to target areas of needed reform in Los Angeles Unified School District.
  • Supervise and motivate communications staff of six full-time employees.
May 1992Aug 1994

Advertising & Public Relations Consultant

International E-Z Up, Inc.

Self-employed as advertising and public relations consultant. Two main clients were International E-Z UP, Inc., a manufacturer and distributor of cabana-style shelters that set up in seconds, and United Teachers Los Angeles, a labor union for teachers, counselors, school nurses, and school librarians who work in the Los Angeles Unified School District.

Involved since inception of International E-Z Up, Inc., in promoting "The World's Fastest Shelter" by producing magazine ads, dealer kits, package design, media releases, instruction sheets, direct mail programs.

  • Designed and produced an innovative "flip book" that intrigued customers with a hand-held  "movie" that uniquely shows the product in action.
  • Coordinate photo shoots in studio and on location to ensure consistent E-Z Up look.
  • Pitch product and do "face-to-face" market research at Los Angeles County Fair.
May 1992Aug 1994

Advertising & Public Relations Consultant

United Teachers Los Angeles (UTLA)
  • Seamlessly continued communication programs of nation's second largest teachers union local when two communications staff members went on maternity leave, and fulfilled both jobs simultaneously without previous experience in the organization.
  • When union faced crisis situation and department manager was out for extended periods on medical leave, met challenging deadlines and fast paced developments to continue flow of critical information to 38,000 union members.
  • Demonstrated flexibility by fulfilling broad range of assignments: edit, write and lay-out union newspaper, published twice monthly; heavy media contact, press releases, press conferences; report major news events and take photos; design posters, buttons, banners, brochures; coordinate frequent mass mailings.
Feb 1987Mar 1992

Advertising & Publicity Coordinator

  • Effectively promote financial products and services to 30,000 credit union members through writing and DTP composition of newsletters, fliers, and brochures.
  • Recommend marketing strategies and assist with marketing budget.
  • Initiate use of Marketing Customer Information Files (MCIF) system, allowing target marketing of products and services to specific segments of FFCU members.
  • Reliably fulfill many and varied assignments, including overseeing mass mailings, developing signage and displays, recording messages for calls on hold, and publishing employee newsletter that helped associates in branch offices feel part of the team.


Certificates (2009) in Excel and PowerPoint

City of Upland Recreation and Community Services

Certificate (2007) in Computer Applications and Word Processing

Chaffey Adult School

California State University Fullerton


University of California at Santa Barbara

Graduated cum laude, Phi Beta Kappa


Brenda Premo

Brenda is president of my Toastmasters Club and can attest to my abilities as a communicator and public speaker. She can also speak with you about my organizational abilities as I am both the club’s vice president public relations and vice president education.

Robert Poy

I have known and done business with Mr. Poy for twenty years. As my financial advisor, he has unique insight into my character.

Ernest Kettenring

I worked closely with Ernest for several years on newsletters, fliers, web content and the communications needs of the UTLA Adult and Occupational Education Committee. He observed my ability to handle multiple tasks under tight deadlines and shifting priorities.

From My Portfolio


Creative, results-focused professional, extremely effective in fast-paced roles managing multiple programs and projects. Track record of initiative and leadership in improving communications programs, increasing efficiency, cutting costs, and streamlining processes. Strong writing, editing, analytical, and teamwork skills.


  • Writing: news and feature articles, ad copy, web content, blogs, brochures, speeches.
  • Editing; proofreading
  • Media relations; press releases.
  • Public speaking.
  • Microsoft Office: proficient in Word and Outlook, capable in Excel and PowerPoint. 



Toastmasters Club 5669, Upland, CA

  • Competent Communicator; Best Speech awards at club, area and district levels; served club as VP Education and VP Public Relations

Recording for the Blind & Dyslexic, Upland, CA

  • Volunteer recording artist reading textbooks for K-12 students with learning disabilities.