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Highly motivated, energetic and innovative professional with a proven track record in sales and corporate culture coaching and training. Effective communicator known for educating and motivating large groups of professionals by delivering engaging and interactive training courses. Hands-on and results oriented approach to driving activities and sales execution. Focused on teaching fundamentals in a memorable, fun and inspiring way.

Over the years, I’ve designed and conducted hundreds of training and leadership courses, and authored a book on not taking ‘No’ for an answer, (, working with people at all levels from outside and inside sales reps to mid-level and senior managers to CEOs, transforming the way companies view their business practices and culture utilizing my certifications as master practitioner of DISC and NLP to deliver in-depth training that always exceeds expectations.

The 21st century demands a new kind of communication and training model utilizing multi-media tools as well as a rich understanding of corporate culture, change management and learning & development that keeps the individual’s attention, and ensures retention. My favorite quote is from Plutarch who chiseled: “The mind is not a vessel to be filled, but a fire to be lighted.”

The Meruelo Group, Los Angeles, CA

July, 2018Present

Director of Training & Development

The Meruelo Group

With roots dating to 1986, the Meruelo Group is a privately-held management company founded by executive Alex Meruelo.  The Meruelo Group serves a diversified portfolio of affiliated companies across a wide range of industries including: Construction and Engineering, Hospitality and Gaming, Television, Radio, Real Estate, Food Services and Private Equity.

Through our executive team and its broad base of experience in diverse industries, the Meruelo Group provides its family of companies with strategic vision and tools, setting them apart and beyond their industry peers.

TESLA, Fremont, CA

Feb, 2017July, 2018

Sr. Creative Producer


True training is about story telling.

As the Senior Creative Producer in Tesla Academy, I combine my experience in the entertainment world (hosting, producing, writing, directing, editing) with my half-decade in the solar industry and my certifications in DISC, NLP and Organizational Development, to develop and manage a team of highly motivated professionals to create a world-class training experience that not only informs, but sticks with the learner long after they leave.

Crucial to that directive is the relationships I have built and maintained with key stakeholders and subject matter experts to ensure proper messaging of brand, service offerings and standards is delivered.

I also serve as Editor in Chief of the daily internal app, Inside Tesla, developing content strategy for articles, writing or assigning features and interviewing leaders in the company. This has led me to also produce and host the internal podcast, Tesla Unplugged, a weekly feature speaking with change makers, and Speaker Series, a weekly panel talk show webcast highlighting team leaders and their mission within the company. I created a documentary, "Coal Miner's Daughter," which chronicles the life of a fourth generation member of a mining family who, after a tragic mining accident, decided to turn toward the clean energy industry. This compelling and inspiring feature (along with numerous other training videos I produced) has become a staple in the New Hire Training program.

That's MY story!

OneRoof Energy, San Diego, CA

Nov, 2015Dec, 2016

Director of Training & Development

OneRoof Energy
  • Improved efficiency, communication and cross-divisional cooperation in all divisions of the company by building ‘World Class’ training.  Specific modules included Direct and Affiliate Sales Training, Train the Trainer seminars, Change Management seminars, DISC Assessment and facilitation, Customer Care training, New Hire On-boarding and training, Talent Management, Leadership Development and Coaching
  • Created stronger access to essential training by retooling the Learning Management System (LMS), and eLearning modules 
  • Vastly increased comprehension of Power Purchase Agreement and overcoming objections best practices as well as customers’ FAQ’s.  
    • Facilitated training to SDR, Sales, Customer Care, Fleet, Install Coordinators, Project Managers, Project Coordinators
  • Reduced ‘Silo’ mentality through the company’s first Leadership Development Program including such trainings as:
    • Change Management 
    • DISC for Senior Leadership, Managers, Staff 
    • Performance Management
    • Interviewing Skills / Deep Dive
    • Corporate policies
    • Communication and email best practices
  • Improved sales reps’ performance through the origination of a Sales Manager Field Coaching System. Enhanced process resulting in an increase in report frequency and quality-related standards
  • Established, administered, and conducted completely new Sales Training initiative including weekly “Consultant’s Lounge” follow up trainings, laser coaching and best practice review 
  • Implemented eLearnings and enhanced Compliance Training through the utilization of our revamped LMS and programs such as Articulate, Adobe Creative, Pro Tools
  • Expanded Affiliate Sales and increased income through sales by way of affiliate-specific sales training and development.  
    • Designed process modules, games, resources, collateral, follow up webinars for each different affiliate centered around understanding and retention of our agreement and facing and dealing with common objections
  • Increased sales process instruction retention through learning resources that foster the development and implementation of best practices including training videos, manuals, webinars, laser coaching and spot-trainings
  • Increased manager effectiveness through “Train the Trainer” workshops, utilizing cross-functional management training programs (DISC heavy)
  • Increased learning retention through the development of library of eLearning videos and corresponding tests – videos were fun, interactive, and stuck with the learner


Jun 2013Nov 2015

Head of Sales Training and Digital Media

Verengo Solar
  • Leader in the planning and execution of recruiting – selecting, orienting, training, scheduling, coaching, counseling, and inspiring salespeople through self-produced multi-media and traditional training modules from completion to implementation. 
  • Decreased budgetary requirements for training by 71% through concerted evaluation of training effectiveness from individual and organizational perspective, and reorganizing of materials and training schedules. 
  • Built brand recognition through cooperation with Marketing to develop Verengo’s new multi-media marketing campaign. 
  • Ensured consistent best practices by moderating and facilitating both live and virtual learning sessions in 90-day launch programs as well as weekly training webinars. 

Manager, Sales Training and Digital Media (3/15 - 7/15)

  • Leader of Training Academy, material development, curriculum, mentor and internship program. 
  • Centralized training collateral through LMS portal development and implementation. 
  • Improved candidate profiling and selection through cross-functional cooperation with recruiting. 
  • Enhanced Marketing and Finance product comprehension through additional video training modules. 

National Sales Trainer (2/14 - 3/15)

  • Leader: training sections overhaul including development of topic-specific modules, enhanced media, feedback and testing. 
  • Innovated and led the first Intern Academy, culling the best talent in the area. 50% retention and hire rate after the program, including management promotions for those reps. 
  • Developed first ever multi-media training division for the company, including specific product training modules, weekly video training guides (“Verengo Minute”) and Weekly product update blog. 

Sales Consultant (6/13 - 2/14)

  • Winner: Best New Sales Consultant, Summer, 2013 
  • Outside sales reached double-digit closings in first month 
  • Achieved 45% DCR and 75% realization in first quarter 
  • Winner: Top DCR performer for South LA Group, January, 2014. 
  • Promoted to National Sales Trainer within 8 months of hire. 


Feb 2011July 2013

Executive Trainer, Facilitator, Consultant

TakeFlight Learning
  • Enhanced corporate culture through Facilitation of DISC personality assessment and training. 
  • Team Building facilitator, Consultant in group dynamic culture shift - utilizing games, strategies, exercises, speaking and activities designed to unify groupthink and common ground understanding. 
  • Clients benefitting from my DISC profile coaching, mentoring and executive training designed to increase morale and productivity include: Bayer, Bristol-Myers Squibb; Situs, Price Waterhouse Coopers, 


May 2003Aug 2003

Neuro-Linguistic Programming Certification

Advanced Neuro-Dynamics

Master practitioner of NLP, Hypnotherapy and Timeline Therapy - certified in practice and training of NLP, DISC Behavioral Strategies, Corporate Culture, Team Building

Aug 1987Dec 1989

B.A. Speech Communication

University of Maryland

Debate, conflict resolution, corporate and societal culture shifts, statistics, metrics, Mass Media