Steve Rogers

  • Minneapolis, MN

Senior Marketing Executive

Work History

Work History

Vice President-Marketing

CPG/FOOD & BEVERAGES/CONSUMER HEALTHCARE

VICE PRESIDENT-MARKETING Versatile, high-energy, relationship-focused Marketing, Commercial and General Management professional with experience building volume, revenue and profit through strategic vision, inspirational leadership, consumer focus and brand passion. Proven track record of delivering strong business results across multiple, large, well-known consumer packaged goods brands. Broad CPG, Retail and Foodservice industry experience. A track record of delivering successful results utilizing Marketing, Sales/Commercial and Insights from a broad experience and skill set base. Results oriented leader with 20 years of experience working at blue chip global brand leaders. A history of charting new creative paths with customers and brands that lead to differentiation and winning in the market place. High impact results achieved across a diverse range of businesses, categories and brands. Directly responsible for accelerating a creative sales/profit growth via strategy, team leadership, innovation with increasing roles of responsibility. Developing value innovation strategies that deliver sustained consumer, shopper and customer value across multiple categories and brands. Leading contemporary marketing and innovation platforms which inspire consumers/shoppers towards building profitable brand growth. Building teams and forward organization capabilities that maximize value creation for all key stakeholders. An innovative action-oriented global marketing strategist and business leader who conceptualizes and spearheads winning consumer acquisition and loyalty campaigns for global organizations. An effective leader of diverse, international teams that result in successful revenue growth and market share Stellar record of maximizing business opportunities, P&L management and elevating profitability through expert strategic planning, keen consumer insight and consumer products industry knowledge. Areas of expertise include: Marketing Strategy, Product Positioning, Brand Management, Content Strategy, Creative Development, Consumer Insights, New Product Launches, Portfolio Management, Strategy development, Digital/Social Media Strategy. Innovation, Idea Leadership. Business Development, Mergers & Acquisitions, Commercialization, Global Strategy, Emerging Markets, Marketing Research, Vendor Management, Consumer Packaged Goods, Strategy Consulting, Strategic Planning, Advertising, Media Planning, Promotions, Public Relations, Customer/Channel Marketing. Shopper Marketing, Channel Marketing, Retail, E-commerce. 

Mar 2015 - Present

VP, Marketing

General Mills
Minneapolis, MN VP, Marketing General Mills is a $18 Billion American multinational manufacturer and marketer of branded consumer foods Directly responsible for a$ $600 million product portfolio which includes cereals, baking products, pasta, snacks and yogurt. Led 6 direct reports to reposition and relaunch old and stagnant products with great success. Oversaw the annual business planning and strategy development process. Involved in brand and innovation strategy, business model optimization and margin management, new item launch management, sales partnership & all consumer focused marketing activities, International Business Development, Cross Functional Team Leadership, Strategic Planning and Business Revitalization, Global Brand Management/Product Development, Innovation and New Product Launches, Trade Channel Management etc
Mar 2013 - Nov 2014

Product Director

Johnson & Johnson
Product Director,, New Brunswick, NJ Johnson & Johnson is a$ $75 Billion Fortune 500 American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Global leadership of a $800 M portfolio of Consumer HealthCare products and Neutrogena Cosmetics. The segment includes products for OTC sales, skin care, baby care, oral care, wound care, and women's health. Focussed on oral care products Listerine and Rembrandt, achieved a 12% increase in sales over a period of 1 year. Led global roll-outs delivering double digit growth over 4 years. Led development of highly collaborative and effective global franchise teams to transfer and roll-out success models, develop new brand footprints and create long-term business strategies. Responsible for Global Market Entry Strategy, Commercialization Strategy, Marketing Innovation, Start-Up/Business Development, M&A, Project Management, Innovation Process Management, Business Planning, New Product Launch etc
Mar 2013 - Nov 2014

National Account Manager

The Coca-Cola Company
National Account Manager,, Atlanta, GA The Coca-Cola Company is a$ $48 Billion American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups Lead and managed an account team responsible for two large customers generating over $150 million in sales. Responsible for maximizing sales and brand performance for Coca-Cola within the Foodservices, Hospitality and Restaurant Chain markets for chilled, frozen and shelf stable products. Built effective marketing strategy based on facts and knowledge about the market, competition, customers, Internal Customers, financial history, marketing history, the industry and outside forces that will impact the business. Focused on high-level relationship management and strategic linkage of company & customer brands, assets and priorities to drive collective revenues and brand love. Overall responsible for Global Strategy, New Market Entry, New Category Entry, Strategic Planning, Business Plan Development, Business Development, M&A, Innovation, Market Sizing, Marketing Insights and Negotiations for Strategic Partnerships etc

Education

Education
1995 - 1997

M.B.A

University of Pennsylvania Wharton School