CPG/FOOD & BEVERAGES/CONSUMER HEALTHCARE
VICE PRESIDENT-MARKETING Versatile, high-energy, relationship-focused Marketing, Commercial and General Management professional with experience building volume, revenue and profit through strategic vision, inspirational leadership, consumer focus and brand passion. Proven track record of delivering strong business results across multiple, large, well-known consumer packaged goods brands. Broad CPG, Retail and Foodservice industry experience. A track record of delivering successful results utilizing Marketing, Sales/Commercial and Insights from a broad experience and skill set base. Results oriented leader with 20 years of experience working at blue chip global brand leaders. A history of charting new creative paths with customers and brands that lead to differentiation and winning in the market place. High impact results achieved across a diverse range of businesses, categories and brands. Directly responsible for accelerating a creative sales/profit growth via strategy, team leadership, innovation with increasing roles of responsibility. Developing value innovation strategies that deliver sustained consumer, shopper and customer value across multiple categories and brands. Leading contemporary marketing and innovation platforms which inspire consumers/shoppers towards building profitable brand growth. Building teams and forward organization capabilities that maximize value creation for all key stakeholders. An innovative action-oriented global marketing strategist and business leader who conceptualizes and spearheads winning consumer acquisition and loyalty campaigns for global organizations. An effective leader of diverse, international teams that result in successful revenue growth and market share Stellar record of maximizing business opportunities, P&L management and elevating profitability through expert strategic planning, keen consumer insight and consumer products industry knowledge. Areas of expertise include: Marketing Strategy, Product Positioning, Brand Management, Content Strategy, Creative Development, Consumer Insights, New Product Launches, Portfolio Management, Strategy development, Digital/Social Media Strategy. Innovation, Idea Leadership. Business Development, Mergers & Acquisitions, Commercialization, Global Strategy, Emerging Markets, Marketing Research, Vendor Management, Consumer Packaged Goods, Strategy Consulting, Strategic Planning, Advertising, Media Planning, Promotions, Public Relations, Customer/Channel Marketing. Shopper Marketing, Channel Marketing, Retail, E-commerce.