SUMMARY

I am an entrepreneurial, ambitious and passioate communications professional with an exceptional knowledge of all advertising platforms and applications having worked on both client and agency sides.

Results focused but inspired by creativity, I thrive on the challenge to develop effective design lead campaigns, underpinned by insightful, strategic intent to influence customer behaviour.

I also enjoy keeping abreast of the latest trends and innovations in communications via specialist marketing and advertising groups, journals and websites, key influencers and networking with industry peers.

Whilst proud of my career so far, regardless of any previous achievements, I strive to optimise revenue generating opportunities for my clients through initiative, enthusiasm, strong business acumen, professionalism and the highest level of client service.

I am currently looking to re-establish myself in a large agency with opportunity for continued growth and development and to utlise the knowledge and skill-set I have acquired to build a successful, long-term career.

WORK HISTORY

Work History
Sep 2015 - Nov 2015

COMMUNICATIONS MANAGER

TOYOTA

Engaged to oversee the Lifetime of Advantages (LTOA) program, a brand initiative aimed at increasing awareness of the lifelong benefits of owning a Toyota by promoting key but separate business units Financial Services, Genuine Servicing and Certified Used Vehicles with consistent messaging and creative elements.

A streamlined communications strategy for the LTOA program was developed by scheduling ATL media campaigns for each business unit and co-ordinating the activities of Toyota’s Advertising, Digital, Media Buying, Social Media and CRM agencies, detailing relevant content and appropriate timings for supporting Print, POS, LAM, Display, SEM and Social Media to amplify the ATL campaigns and to re-inforce the LTOA brand positioning

Apr 2010 - Aug 2014

SENIOR ACCOUNT DIRECTOR

NICHE MARKETING GROUP (NMG)

As a strategic thinker, my aim at NMG, a fully integrated communications agency was to have clients engage us ‘wherever’ possible, not only to grow our own business but to deliver better results for.

Ability to identify as well as communicate the benefits of further campaign integration saw my portfolio increase by more than a dozen new clients

These clients were then successfully farmed adding more than 25 additional brands including:

Ultimate Sports Nutrition, Victor Sports, Bodyplus, Surgipack, Microlife & Gelflex, Herron Todd White, Hemisphere Home Loans, Top Ryde City Shopping Centre, Goodman Fielder (Asia-Pacific), NRMA, Manicare Glam, Cosmetica, Artiste, Lady Jayne, Swisspers & Stanley Rogers as well as, Restoraderm, Actinica, Dermacontrol, Suntivity, Loceryl, Benzac and Cetaphil.

This growth was achieved whilst also developing and implementing countless integrated campaigns across my portfolio.

The success of which is highlighted by our integrated campaigns for Cetaphil winning the;

  • 2012 - Australian Journal of Pharmacy Award ‘Best OTC Product or Device’
    • For excellence in Marketing, Sales support and Communication with Pharmacists and Pharmacy Assistants

And more recently in working closely with the Galderma marketing team to help Cetaphil achieve a;

  • 53% increase in annual brand sales
    • Up from $17M in the 12 months to May 2013 to $26M in May 2014^^

 

Dec 2009 - Apr 2010

FREELANCE ACCOUNT DIRECTOR

CREATIVE ACTIVATION (CLEMENGER GROUP)

Engaged to leverage Optus as an Official Partner of the 2010 FIFA World Cup by integrating the 2010 Optus 'Recharge and Always Win’ promotion.

Implementation of the promotion and leveraging of the ‘World Cup’ partnership was achieved via liaising with numerous Internal and external stakeholders including Optus and their Corporate Partners FIFA & the FFA to deliver campaign elements including website development, online advertising, CRM (of a database more than 1 million customers), direct mail and POS.

As well as managing the above I was also responsible for all prize sourcing & distribution, ensuring legal compliance with prize draws and securing all approvals as required as well as overall financial management for the campaign.

Oct 2009 - Dec 2009

FREELANCE ACCOUNT DIRECTOR

MORTON BRANDING

I took on a freelance role at Morton Branding, a specialist packaging company as it offered the chance to work on blue-chip clients Sanitarium and Inghams. I also, again wanted to gain first-hand experience in an additional area of communication, in this case, the packaging industry.

This experience ended up being a major factor in being awarded numerous packaging projects at NMG as we were able to present it as part of the integrated services offered.

Pitching against incumbent specialist packaging agencies we were awarded projects by numerous clients including Manicare, Guava Latino, Caroma, Dorf, BodyPlus, Surgipack and were eventually engaged by Covidien to develop and manufacture new packaging for their entire portfolio of over 700 individual skus.

 

Jan 2009 - Oct 2009

DIRECTOR

MASSIVE COMMUNICATIONS

My next career challenge was to partner with ex lead Creative from JWT to source and service our own portfolio of clients. In less than 12 months we implemented numerous campaigns for clients CMT (Commercial Mortgage Trade), Ultimate Rides, Northside Storage, Hirepower & Austone Ceramics.



Jan 2007 - Dec 2008

ACCOUNT DIRECTOR

BLAKE ENTERTAINMENT (CLEMENGER GROUP)

In addition to working on some of the World’s biggest ‘Live’ entertainment productions including The Phantom of the Opera, The Boy from Oz & Walking with Dinosaurs, I also took the position at Blake Entertainment as it provided a small opportunity to work with the Sydney Swans, who were a contra client from whom we received corporate tickets in exchange for creating 3 prints ads.

A key achievement in my time at Blake was developing this minor relationship with the Sydney Swans into becoming the Club’s major agency in less than 18 months with responsibility for all advertising online, Club promotions, event management, membership acquisition & management, match day collateral & signage, leveraging corporate partnerships & fundraising as well as launching 'Club Swans'

In terms of commercial success, all 3 matches promoted at ANZ Stadium in 2007 rank in the

  • 2007 - Top 4 Sydney Swans largest ever home crowds*

Over the same year we also helped achieve the Swans achieve their 

  • 2007 - Highest yearly average home crowds**

In addition, our launch campaign for The Phantom of the Opera saw it achieve

  • 2007 - The highest Theatrical pre-sales in Australian history***
Apr 2005 - Dec 2006

MARKETING MANAGER

MEDINA FINANCIAL GROUP

After achieving such success in my previous role working on established brands, I was after a challenge and to expand my skills. The challenge was in developing a completely new ‘Brand Identity’ (name, logo, tagline, typeface, tone, positioning) as well as a cohesive and consistent brand communication strategy only 3 months out from 2005 tax season

With a target of 500 clients, ‘Tax Effective Accountants’ achieved more than double that within 12 months and acquired a newsletter database in excess of 2000 people who received monthly ‘Financial Tips’ EDMs

May 2002 - Apr 2005

PRODUCT MARKETING MANAGER

UNIVERSAL

Responsible for new release and back-catalogue sales and marketing activities across a portfolio of PC and video game licenses including Diablo, Starcraft, Warcraft, Half-Life and Counter-Strike.

The success of the titles within my portfolio is illustrated by the following;

  • 2005 - Top selling game of the year - World of Warcraft*
  • 2004 - Highest week one sales in Australian PC games history - Half-Life 2*
  • 2004 - Highest day one sales in Australian PC games history - World of Warcraft*

Furthermore;

  • 4 of the Top 10 selling PC titles of all time are still part of this portfolio^^
Jan 2000 - Dec 2001

SENIOR ACCOUNT MANAGER

J. WALTER THOMPSON (JWT)

Employed initially to work on the Kellogg’s account after it had entered into a corporate partnership with the NRL to supplement it’s involvement in summer sports with a winter code.

After 12 months on the Kellogg’s account I was promoted to oversee the Jaguar X-Type launch to a younger non-traditional Jaguar market and also took responsibility for implementing numerous campaigns for clients Thai Airways, The Disney Channel, Tefal and Mission Australia.

Achievement;

  • Successfully integrated campaigns leveraging partnerships with the National Rugby League and Surf Lifesaving Australia across TV, print and on-pack saw Kellogg’s Nutri-Grain surpass Weet-Bix, for the first time ever, as the highest value cereal in Australia*
Sep 1996 - Dec 1999

SENIOR BRAND MANAGER

VILLAGE ROADSHOW

Responsible for managing new release and back-catalogue marketing activities for a number of PC and video games publishers including Acclaim Entertainment, Activision, Ocean, Infogrames, Interplay and id Software. Licenses included Crash Bandicoot, South Park, Major League Baseball, National Football League, National Hockey League, World Wrestling Entertainment, Dark Reign and Quake

Achievement;

  • 1997 - Highest day one sales in Australian PC games history ‘Dark Reign: The Future of War'*

EDUCATION

Education
1998

BACHELOR OF COMMERCE (MARKETING)

UNIVERSITY OF WOLLONGING

Graduated with Credit

1992

HIGHER SCHOOL CERTIFICATE

CANTERBURY BOYS HIGH SCHOOL


CERTIFICATIONS

Certifications
2004

SALES MANAGEMENT & NEGOTIATION

AUSTRALIAN INSTITUTE OF MANAGEMENT


2004

MEDIA PLANNING & BUYING

ADVERTISING FEDERATION OF AUSTRALIA (AFA) 


1998

PRESENTATION SKILLS

LEARNING DYNAMICS