Download PDF


Experienced, resourceful Sales & Marketing professional of the life science and molecular diagnostics products industry with education in business and biology, broad and diverse commercial experience, and boundless initiative to get things done.

Work History


Director of Marketing

ElitechGroup Molecular Diagnostics
  • Developed and implemented commercialization strategies, tactics, tools, and processes for real-time PCR based technologies, including successful US launch of company's first sample to results platform.
  • Initiated and drove improvements to existing products as well as portfolio expansion through internal development and external partnerships.
  • Managed key account (ARUP) achieving 124% to Plan supporting 118% to Plan overall.

Sales & Marketing Consultant

ElitechGroup, Adaptive Biotechnologies, Personal Genome Dx
  • Conducted market surveys for novel platform integrating automated nucleic acid extraction and real-time PCR detection to support Marketing requirements documentation and commercial strategy development.
  • Re-designed commercial operation workflows and programmed for improved lead to invoice management, Sales support, and business analytics as well as conducted market research & contact database development.
  • Developed target customer list and conducted lead prospecting supporting development of Sales strategies and tactics for sequencing based tumor profiling service and platform.

Strategic Marketing Manager

Roche Molecular Diagnostics, Molecular Centers of Excellence
  • Developed high level relationships and selling strategies to support complex sales to key accounts such as Stanford, PAML, USC, and others.
  • Facilitated increased communication and collaboration between MCOE and Roche leadership to enhance membership value and support sales growth.
  • Initiated and completed agreements with institutions such as Cedars-Sinai & UC Davis as new MCOEs as well as re-signings or delicate termination of existing MCOE’s.

Director of Product Marketing

Plexera Biosciences
  • Work closely with early access customer to develop market requirements documentation to support development of SPR based  microarray platform targeting drug discovery applications.

Director of Sales and Marketing

Epoch Biosciences/Nanogen
  • Developed strategies and tactics for ASR labeled real-time PCR products targeting CLIA certified labs designing and validating lab developed tests.
  • Led project teams working with Qiagen, Amersham, and Sigma to coordinate custom design, manufacture, and validation of OEM products meeting design specifications.
  • Identified customer objectives, developed specifications, performed cost analysis, and closed agreements with accounts such as Millennium Pharmaceuticals and NCI resulting in new business for custom services and products.
  • Promoted from Product Manager to lead Sales Representatives, Product Managers, Customer Service, and Technical Support personnel.

Product Manager

  • Product Manager for reagents, biochips, and instrumentation related to custom, on-demand oligo-based microarrays.
  • Drafted product specifications & launch plan for custom microarray platform targeting gene expression and SNP genotyping applications.
  • Developed project plan, led project team, and reported progress towards launch to senior management on weekly basis.

Marketing Manager

Life Technologies
  • Marketing Manager responsible for pricing, promotion, positioning, and market requirement for PCR & RT-PCR products sold to pharma and biotech companies.
  • Initiated and drove company’s first OEM activities through to contract working with Motorola and Agilent to supply custom oligonucleotides & RT-PCR reagents for use with microarray array platforms.
  • Received Excellence in Marketing (1999) & Employee Achievement awards (2000).
  • Exceeded business plan and received Incentive Travel Award two years in a row.

Regional Sales Specialist

  • Responsible for growing company's culture and fluorescent antibody-based IVD products for viral and bacterial infectious disease testing at hospital-based clinical microbiology and virology labs.
  • Reversed declining revenues and exceeded Plan by 14% within one year.

Senior Sales Specialist

  • Drove sales of DNA probe based FISH assays for cancer and genetic disease analysis.
  • Promoted to Senior Sales Specialist as top sales performer for company's instrument and assays.
  • Served as Sales representative on team tasked with implementing new MRP system and developed company’s first forecasting tools to drive production schedules.
  • Promoted to Customer Service & Sales Operations Manager.

Biological Technician

National Institutes of Health
  • Biological Research Technician at the Gerontology Research Center involved in basic research into hormonal regulation of renal transport and intracellular signaling pathways.



Masters of Business Administration

Loyola University of Maryland



Bachelor of Arts

University of Maryland, Baltimore County

Biological Sciences