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SENIOR OPERATING EXECUTIVE VP and General Manager / Sales and Marketing Executive

Start-up Entrepreneurial Ventures / Turnarounds / High-growth Companies / Fortune 500 Systems, Software and Services Business Models / US & International Markets / Top 10 MBA

Specialties: Full P&L and Budget Responsibility Revenue Growth and Profit Improvement Executive Sales, Marketing and Business Development Strategic Planning and Change Leadership Mergers and Acquisitions, Due Diligence and Integration Value-added Product Roadmaps Multi-site Global Operations Management Executive Recruitment, Development and Promotion Supply Chain Optimization Risk and Crisis Management

Work experience

General Manager, Field Sales and Sales Support - APAC

Established EMC Japan K.K. in 1994 as key member of the initial 5-person management team. Managed major issues with EMC Corporate as only non-Japanese manager during which Japan sales grew 420% in four years.Drove and executed 40 major sales and marketing programs over an 18-month period, including three Enterprise Storage seminars with over 950 attendees and a joint 11 Terabyte data warehouse exhibition with NCR Japan. Established a joint marketing relationship between EMC, Oracle Japan and SAP Japan.

Director of High-end Systems

Managed Symmetrix product business, accounting for a $5+ billion annual revenue stream. Recruited and managed a six-person department. Led a cross-functional team to develop EMC's corporate strategy to compete against Veritas.Managed EMC’s first four-continent Symmetrix product announcement, including 5 separate venues with more than 800+ attendees, simultaneous training of EMC’s 4000+ salesforce and introduction of “Where Information Lives” corporate positioning, resulting in over 40% of that quarter’s revenue from the new products.

VP of Marketing

Z-force (Currently Attune Systems)

Successfully launched pre-revenue company and positioned technology as a next-generation NAS solution, generating more than 60 exposures in first 12 months and resulting in Network World’s endorsement as “Top 10 Startup to Watch”. Completely redesigned Z-force’s corporate identity.Developed multi-year strategy and operating plan as key member of venture financing activities, resulting in an additional investment, return to stealth mode and re-emergence as Attune Systems.

VP of Marketing and Business Development


Recruited by CEO to launch industry-first enterprise-class network storage controller, including initial product rollout, lead generation campaigns, customer case studies and product evaluations, resulting in almost 1,000 leads within four months and a 100% hit rate for analyst references for the launch. Completed market requirements document, application use cases and target customer profiles for 2nd generation product line, resulting in a new product roadmap including comprehensive feature and release schedule negotiations. Also, led a tiger team to develop and release in only 60 days the Candera ATA appliance, a derivative product of the network storage controller.

VP of Global Marketing


Recruited by CEO to build and manage the activities of a new global marketing organization consisting of 13 people for $40M+ data protection software company. Executed “Our Customer Knows Us Best” press campaign, leading to winning SNW’s “Best Practices in Storage Reliability and Data Recovery” award 2x in one year.Recommended and executed the acquisition and integration of Storactive, providing critical Continuous Data Protection (CDP) technology. Repositioned the company into high-growth markets of replication and archiving segments, leading to an additional $22M injection in expansion capital.

VP and GM, Storage Solutions Group


Recruited by CEO to develop a new strategic and annual operating plan with full matrix P&L responsibility for the $27M business unit with approximately 130 worldwide employees. Revived a dying business unit and brand, cleaned up inefficient operations and poor business execution, and completely rebuilt the worldwide sales and marketing organization to reinvigorate a failing go-to-market and provide a channel for future product acquisitions.



Graduated with Honor.


Edward Tuck Scholar