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I’m currently working as a content manager and copywriter at Lumico, a digital content marketing agency in Cape Town. My wife and I also recently started a wedding and lifestyle photography business called Disco Road Photography, for which I’m conceptualising and running paid social media campaigns, creating social media strategies, writing content, and managing social media accounts. 

I have a massive passion for all things digital – especially content marketing and copy writing. My aim is to consistently write and create engaging, original and shareable content across various platforms. Behind every great piece of content goes a whole lot of research and a solid understanding of the specific target audience that the content piece is intended for.

I’m passionate, friendly and enthusiastic. Marketing, writing, photography, and spending time outdoors are my biggest passions. I like to be proactive, I have great time management skills and I am a very efficient problem solver. My life motto is “innovate, create and adapt”.

Work History

July 2016Present

Content Manager


Lumico is a digital marketing agency that focuses on content, strategies, operations and building online communities. I started out as a social media manager, but was quickly promoted to content manager where I managed a team of content creators. Since January 2017, I started working as a freelance social media manager for Lumico - I requested this in order to escape the daily grind of spending 10+ hours working in an office.

My duties included:

  • Managing several clients and their social media accounts
  • Project management
  • Managing a team of content creators
  • Developing marketing plans and social media strategies
  • Managing Google Adwords accounts
  • Writing social media, Google Adwords and Google Analytics performance reports
  • Conceptualising and running paid social media marketing campaigns on Facebook
  • Writing copy for websites
  • Writing sales and social media copy
  • Writing PR-pieces and press releases
  • Writing and developing newsletters in MailChimp
  • Development and growth of communities
Jan 2016June 2016

Freelance Content Writer

Big Ambitions

Big Ambitions is a digital content marketing agency functioning within the travel and tourism industry. I have been working with them since January 2016, receiving a constant flow of content writing work as well as close writing guidance and mentoring from Natalia Rosa - the director of Big Ambitions.

If you need a reference, please feel free to contact Natalia Rosa at +27834494334 or [email protected]

Sep 2015Oct 2016t

Co Founder & Content Writer

Nifty Shutter

Nifty Shutter is an online community for photography enthusiasts, by photography enthusiasts. We featured the work and projects of photographers, and we also did regular interviews with photographers. You could also find loads of inspirational articles and photography tips on the Nifty Shutter website. We've also added an eCommerce section to our site where we sell beginner photography eBooks and Lightroom presets. 

At Nifty Shutter, I wrote content which included features, interviews, lists, tips, and inspirational articles on a daily basis (all related to photography and photographers). I managed the social media presence of Nifty Shutter on Facebook and Tumblr, and engaged with readers on these platforms. I also did strategic content planning. We've since shut down the website since we didn't have time to manage it anymore. 



Oct 2014Aug 2015

Content Writer & Social Media Manager

Oh My Creative Soul

Oh My Creative Soul was a magazine style blog focusing on creative minds around the globe that re-branded and is now known as Nifty Shutter.

Jul 2014Nov 2015

English Language Teacher

KYJ Enlish Language School

Teaching English conversation classes to high school students in Daegu, South Korea.

May 2013May 2014

English Language Teacher

GNB English Academy

Teaching English language classes to elementary and middle school students in Masan, South Korea.

Jan 2012Feb 2012

Business management and Entrepreneurship Intern

Big Boy Scooters

Gained valuable experience in:
- Supply chain management
- Marketing planning
- Employee management
- Overall business management

Jul 2011Aug 2011

Marketing and Sales Intern

Polygon Software Development CC

Gained valuable experience in:
- Marketing campaign management
- Direct sales
- Sales presentations
- Customer service delivery


Jan 2012Dec 2012

B.Com honours degree in Entrepreneurship and Marketing Management

North West University Potchefstroom Campus

This post-graduate qualification makes it possible for students to become real specialists in the fields of Entrepreneurship and Marketing management. The qualification focuses on preparing students for top management positions and/or to allow students to successfully function in their own business ventures.

Feb 2009Nov 2011

B.Com degree in Marketing Management

North West University Potchefstroom Campus

With this qualification, students are equipped to be able to think strategically in the marketing environment.  Students obtain comprehensive exposure to the field of marketing, which enables them to address relevant management matters. 


Marketing and Social Media Strategy Development
Social Media Management
Google Adwords
Content Writing

Writing content for the web which includes articles, blog posts, and marketing copy for email and social media campaigns.

Paid Facebook and Instagram Ads

Creating paid Facebook and Instagram ads from concept through to execution and management. 

Search Engine Optimization

Writing keyword rich copy and content while still keeping a personal and human voice.


Blog Tool, Publishing Platform, and CMS

Social Media Strategy and Campaigns

Management and strategy planning for Facebook, Twitter, Instagram, LinkedIn and Tumblr pages and campaigns.

Adobe Photoshop Lightroom

Adobe Photoshop Lightroom is a photo processor and image organizer developed by Adobe Systems for Windows and OS X. It allows viewing, organizing and retouching a large number of digital images. 

Microsoft Office

Microsoft Word, PowerPoint and Excel


English and Afrikaans


I have been an avid photographer since 2013, mainly focusing on documentary and travel photography. 



I have worked with more than 20 different clients while working at Lumico. Here are some examples.

Rooibos Day: 


Disco Road Photography 

Big Ambitions

A Dropbox folder containing some of the content pieces I have created for Big Ambitions between January and May 2016. (