Download PDF


I’m currently working as a freelance content and copywriter for Big Ambitions, a digital content marketing agency in the travel and tourism industry. I’m also constantly writing content and managing social media accounts for Nifty Shutter, a photography website and personal project run by my wife and I.

I have a massive passion for all things digital – especially content and copy writing. My aim is to consistently write engaging, original and shareable content across various platforms. I believe that behind every great piece of content goes a whole lot of research and a solid understanding of the specific target audience that the content piece is intended for.

I’m passionate, friendly and enthusiastic. Writing, photography and spending time outdoors and in nature are my biggest passions. I like to be proactive, I have great time management skills and I am a very efficient problem solver. My life motto is “Innovate - Create - Adapt” and I'm looking forward to apply this motto to everything I do while working at Sir Fruit.


Work History

Jan 2016Present

Freelance Content Writer

Big Ambitions

Big Ambitions is a digital content marketing agency functioning within the travel and tourism industry. I have been working with them since January 2016, receiving a constant flow of content writing work as well as close writing guidance and mentoring from Natalia Rosa - the director of Big Ambitions.

If you need a reference, please feel free to contact Natalia Rosa at +27834494334 or

Sep 2015Present

Co Founder & Content Writer

Nifty Shutter

Nifty Shutter is an online community for photography enthusiasts, by photography enthusiasts. We feature the work and projects of photographers, and we also have regular interviews with photographers. You will also find loads of inspirational articles and photography tips on the Nifty Shutter website. We've also recently added an eCommerce section to our site where we sell beginner photography eBooks and Lightroom presets. 

At Nifty Shutter, I write content which include features, interviews, lists, tips, and inspirational articles on a daily basis (all related to photography and photographers). I manage the social media presence of Nifty Shutter on Facebook and Tumblr, and engage with readers on these platforms. I also do strategic content planning in order to grow the online presence of the Nifty Shutter website.


Sales Hub: 



Oct 2014Aug 2015

Co Founder & Content Writer

Oh My Creative Soul

"Oh My Creative Soul is a magazine style blog focusing on creative minds around the globe. We bring you interesting articles and interviews with creatives." 

Note: We have since re-branded and re-launched this venture to target a different and more of a niche market. It is now known as Nifty Shutter.

Jul 2014Nov 2015

English Language Teacher

KYJ Enlish Language School

Teaching English conversation classes to high school students in Daegu, South Korea.

May 2013May 2014

English Language Teacher

GNB English Academy

Teaching English language classes to elementary and middle school students in Masan, South Korea.

Jan 2012Feb 2012

Business management and Entrepreneurship Intern

Big Boy Scooters

Gained valuable experience in:
- Supply chain management
- Marketing planning
- Employee management
- Overall business management

Jul 2011Aug 2011

Marketing and Sales Intern

Polygon Software Development CC

Gained valuable experience in:
- Marketing campaign management
- Direct sales
- Sales presentations
- Customer service delivery


Jan 2012Dec 2012

B.Com honours degree in Entrepreneurship and Marketing Management

North West University Potchefstroom Campus

This post-graduate qualification makes it possible for students to become real specialists in the fields of Entrepreneurship and Marketing management. The qualification focuses on preparing students for top management positions and/or to allow students to successfully function in their own business ventures.

Feb 2009Nov 2011

B.Com degree in Marketing Management

North West University Potchefstroom Campus

With this qualification, students are equipped to be able to think strategically in the marketing environment.  Students obtain comprehensive exposure to the field of marketing, which enables them to address relevant management matters. 


Content Writing

Writing content for the web which includes articles, blog posts, and marketing copy for email and social media campaigns.

Paid Facebook and Instagram Ads

Creating paid Facebook and Instagram ads from concept through to execution and management. This includes writing effective ad copy and sourcing effective ad images. 

Search Engine Optimization

Writing keyword rich copy and content while still keeping a personal and human voice.


Blog Tool, Publishing Platform, and CMS

Social Media Strategy and Campaigns

Management and strategy planning for Facebook, Twitter, and Tumblr pages and campaigns.

Adobe Photoshop Lightroom

Adobe Photoshop Lightroom is a photo processor and image organizer developed by Adobe Systems for Windows and OS X. It allows viewing, organizing and retouching a large number of digital images. 

Microsoft Office

Microsoft Word, PowerPoint and Excel


English and Afrikaans


I have been an avid photographer since 2013, mainly focusing on documentary and travel photography. 


Big Ambitions

A Dropbox folder containing some of the content pieces I have created for Big Ambitions between January and May 2016. (

Nifty Shutter (

Selection of Most Recent Published Articles, Blog Posts, and Interviews:

Nifty Shutter Social Media Pages

Stephen Sillifant Photography