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Innovative leader with extensive experience in high-impact domestic and global marketing in sales, communications, product launch and motivational programs. Outstanding relationship builder, skilled at gaining trust of key decision-makers, building win-win partnerships bringing new opportunities to realization. Specialist at building and managing high-performance teams dedicated to quality of service. Strategic Marketing

Corporate Communications

Public Relations

Branding and Image Building

Sales & Account Management

Creative Writing

Global Event Management

Accounting ROI Responsibility

Contract Negotiations

Recruiting & Training

Experiential Marketing

International Experience Projects: AWARE License Protection Services – Vice President Marketing & Membership Services (contractor); Budgets $1M+ -Miami IBM Software – Managed Budgets for Worldwide Company Product Tour, Budgets $1M + - U.S.; Germany; Spain; Singapore; China Volvo Trucks – Executive Management of $ 2M Dealer Meeting, Press Event, Tradeshow, Ride & Drive - North America – Phoenix; Lexington & Las Vegas, 3M Telecom Systems – Six years as Executive Manager of Marcom Events, Budgets $1M +Geneva, Switzerland; Hong Kong; Las Vegas, Lennox International – Executive Management Dealer Show, Budgets $1M + - Las Vegas Home Interiors & Gifts Product – Executive Management of 200 New Products Roll Out to 15,000 Member Sales Team, Budgets $2M - Orlando Wyndham Hotels & Resorts – Executive Manager, Multi Million Dollar Projects- San Juan, PR & Dallas Blockbuster Entertainment – Executive Producer, National Corporate Communication Event, Budget $1M+ -Las Vegas/Red Rock Canyon The Staubach Company – Executive Manager, Corporate Informational Educational Event Programs – Dallas Office Depot – Executive Producer, Worldwide Corporate Motivational, Sales and Communications Events, Budgets $1M+ -Nashville


Southland Corporation Training School

Negotiations • Contracts Management • Mediation · Oral Communication · Successful Selling Techniques Security • Robbery Prevention • Violence Avoidance


San Diego State University-California State University


University of Texas

Work experience

Advertising Creative Director / Corporate Marketing Creative Director of Broadcasting Department Head, Broadcast Production Broadcast Producer

7-Eleven/ The Southland Corporation

Produced print, television and radio commercials, and progressed through several

positions of increasing responsibility in marketing. Created and produced over

2,000 radio television and print projects.

Responsible for maintaining retail presence of 26 divisions and eight company

dairy brands.

Conducted on-going product, market analysis to create advertising targeted to

geographical regions.

Increased sales in 10 product categories by over 150%. Slurpee, Big Gulp,

Sandwich Programs, Consumables.

Wrote, produced and directed the U.S Olympic Athlete Tour Documentary which

aired on PBS.


Group Seven Productions

Obtained investment capital to form film / video production, recording studio and sound stage company with offices in New York, Los Angeles, Dallas and Mexico City.

Expanded billing from startup to more than $3M in three years.

Directed Dallas operations and produced award-winning television / radio

commercials, films and live productions.

Vice President of Client Service

Quill Creative Advertising & Design

Recruited to develop new business and move company to the next level of profitability.

Increased sales from $500K to $3M in only two years.

Developed inventive marketing strategies, enhanced client relations

and managed the creative process.

Recruited, hired, trained and motivated team of outsourced

professionals who delivered outstanding results.

Established the company’s reputation for creating and delivering

innovative products and services.

Senior Marketing Consultant/ Principal

JSP Creative Marketing

Executive management of major consulting assignments for blue chip organizations such as Blockbuster, Volvo Trucks, 7-Eleven, Eclipse Aviation, IBM eBusiness Software University, Home Interiors, 3M Telecom Systems and Wyndham Hotels & Resorts. Designed and managed social media, collateral design, event marketing and strategic product positioning.

Spearheaded teams that conceptualized, planned, staffed and 

produced high visibility, global communication results for major 

corporations in high tech, retail and B2B.

Incorporated ROI considerations, analytical assessments and cost 

control techniques to obtain and document quantifiable results.

Reduced clients’ annual project costs without impacting results.

Created lead qualifying strategies directly impacting sales cycle, 

improving performance and close ratios.

Developed successful marketing strategies for existing and start up


Director of Sales and Marketing

Multi Image Group

Family owned event production service with over $20M in sales worldwide. Experts in sound, lighting, set design and entertainment events for corporations.

Strategized National Sales plans.

Managed National five - person Sales Team.

Established and customized guidelines for all RFP and RFI.

Strengthened current and future client database.

Vice President of Marketing

AWARE License Protection Service

Membership driven service protecting licenses of all professionals from direct attacks and complaints to respective authoritative board or agency. Memberships contained up to $150K in legal fees and $25K in fine coverage. Additional $20K credit protection, proprietary nationwide legal network were included in membership B2C sales as well as channel sales through professional associations and licensing companies.

Strategized and wrote marketing plan.

Created product identity for this innovative, first of its kind service.

Developed pricing models. Included family stress counseling and 

member advocate services.

Directed collateral design creation.

Strategized web site design and SEO architecture.

Built channel sales partnerships to develop revenue streams for

both company and partners.


Blue Sky Thinker
People Management
Marketing Strategy