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Steve Rice is a hands-on CFO with experience in a variety of industries including entertainment, legal services, management consulting, commercial real estate, non-profit, and technology. Serving as CFO and other senior-level positions for multiple companies, he gained successful turnaround, reorganization, and change management experience in complex environments. Steve has worked with the largest corporations and the highest levels of government—from multiple Fortune 500 enterprise software implementations to reviews of accounting records by the United States House of Representatives and other federal and state agencies.

Steve received an MBA from the Graziadio School of Business and Management at Pepperdine University, a BS in Marketing from Illinois State University, and a Certificate in Global Enterprise Management from Kellogg College at the University of Oxford. Steve is a recipient of the Outstanding Young Alumni Award from the Illinois State University Alumni Association and served on Pepperdine University’s Graziadio Alumni Network Leadership Council.

Steve has lived and worked in the metro areas of New York, Los Angeles, Chicago, Orange County (CA), Denver, Lexington (KY), and Santa Barbara and is currently based in Los Angeles.

Work experience

May 2009Present

your CFO / COO / Consultant / Advisor

SJR & Company

SJR & Company is a consulting firm specializing in accounting, operations, finance, management, and strategy, including fractional/part-time CFO services. We help people run their business.

  • Managed general ledgers, accounts receivable, accounts payable, cash budgeting, credit, collections, payroll, reporting, bank reconciliations, construction draws and/or reimbursements as outsourced CFO/Controller for various corporations, companies, partnerships, trusts, and high net worth individuals
  • Managed the accounting for redevelopment projects of $42 million in proforma development costs for a real estate developer including $18 million raised in state and federal funding
  • Provided expert witness and other testimony (affidavit, declaration, deposition, and witness) in federal, state, county courts and representation in administrative courts and other government agencies
  • Prepared gross margin analysis for 20 products for a start-up consumer goods company—analysis saved $50,000 investment in unprofitable product lines
  • Managed relationship with fund servicer and CPA firm for a distressed real estate asset fund
  • Organized accounting and corporate documents for a development organization including 15 entities financed by debt, equity, and tenants-in-common (TIC)
  • Established process and system to manage campaigns and measurement for social media and e-mail blasts for various clients
  • Agnostic technology implementation and management—Accounting: NetSuite, QuickBooks (Online, Desktop, Enterprise), Sage 50 (Peachtree),; Payroll & HR: Gusto (ZenPayroll), Justworks, Zenefits, ADP Run; Operating Systems: Windows, Mac OS, iOS, Android; Productivity: Office 365, G Suite (Google Apps); Cloud Storage: ShareFile, Anchor, OneDrive, Box, Dropbox; Virtualization: XenApp, XenDesktop
Jun 2010Jul 2012

Director, Graziadio Alumni Network

Graziadio School of Business & Management at Pepperdine University

The Graziadio Alumni Network of Orange County (GAN OC) is a group of alumni and business leaders committed to building a community of service, relationships, and professional growth between alumni of the Graziadio School of Business and Management, Pepperdine University, and the community. 

Apr 2006Jun 2011


ATS Communications

ATS Communications markets the owned and managed properties of government agencies, corporations, and other entities with large real estate holdings to national wireless service providers (AT&T, Sprint, T-Mobile, and Verizon), regional wireless companies, and others.

  • Managed general ledger, accounts receivable, accounts payable, cash budgeting, credit, collections, payroll, reporting, and bank reconciliations
  • Prepared corporate communications for board of directors and maintained corporate book and other documents
Jan 2006May 2009


Triumph Companies, Inc.

Triumph Companies, Inc. was a real estate development, management, and investment company, which raised more than $40 million in debt financing from banking institutions for various residential and commercial development projects.

  • Managed varying levels of accounting and reporting of related investments for more than $65 million of real estate assets, including expanding to over 30 entities, 30 bank accounts, and 20 general ledgers
  • Directed a financial audit of the general contractor of a $4 million real estate development project
  • Brought process and organization to the existing 20 bank accounts and 15 general ledgers and structured a host of subsidiaries
  • Interacted with financial institutions such as Bank of America, Central Pacific Bank, East West Bank, IndyMac Bank, Security Pacific Bank, Sterling Bank, United Commercial Bank, Wachovia Securities, and Wells Fargo
Oct 2001May 2009

Freelance Consultant

Censura Group

Censura Group was a consulting company with services ranging from strategic and financial analysis, accounting, business development, corporate organization, business planning, and graphic design. Censura Group became SJR & Company in 2009. 

  • Explored, strategized, and drafted five-year strategic plan labor organization and designed presentation materials
  • Designed winning internal department logo over a major full-service advertising agency
  • Salvaged and subsequently managed website design project
  • Prepared strategic analysis to delineate an organization’s business policies, delivered a comprehensive analysis of the industry, and prepared strategic recommendations for all facets of business
  • Clients included Countrywide, Davis Shapiro Lewit & Hayes, The Jockeys' Guild, SpireMedia, Monday Group, Jockey Jubilee, Matrix Capital Associates, Lau & Associates, Benefit Software, and Twin Peaks Cycling
Nov 2005Jan 2006

Interim CFO

Jockeys' Guild, Inc.

Jockeys' Guild, Inc. is a non-profit labor organization serving thoroughbred and quarter horse jockeys.

  • Recruited to help the Jockeys’ Guild transition to new management
  • Conceived the legal defense strategy for a $10 million lawsuit that ultimately settled out of court
  • Saved $90,000 plus legal fees through the successful negotiation in the settlement of a life insurance disagreement
  • Managed general ledger, accounts receivable, accounts payable, cash budgeting, credit, collections, payroll, reporting, and bank reconciliations for restricted and unrestricted funds
Jun 2004Aug 2005

Director of Product Development

INCAT International, PLC

CAD Potential, Inc. ("Cadpo") was an e-learning and engineering services company acquired by INCAT International, PLC in June 2005, which was subsequently acquired by Tata Technologies, Ltd. in August 2005.

  • Hired to bring additional value to the desired exit strategy by bringing enthusiasm back into the content and technology development of an e-learning solution
  • Envisioned and delivered an innovative and encompassing knowledge delivery Web solution (codename "Project Blue")—the vision was the basis of an acquisition (codename "Project Bluebelle") by publicly traded INCAT International in 2005
  • Led strategic planning session to evaluate current strategic identity—session delivered new company mission statement and "engineering knowledge company" positioning
  • Managed team of 20 technical writers, developers, and engineers—led team to unprecedented amount of merit-based bonuses
  • Customer interaction included: Boeing, General Electric, General Motors, P&H Mining, Pratt & Whitney, Sikorsky, and UTC
May 2002Jun 2004


Jockeys' Guild, Inc.

Jockeys' Guild, Inc. is a non-profit labor organization serving thoroughbred and quarter horse jockeys. 

  • Managed $4.5 million self-funded benefit plan—including medical, dental, and vision—for more than 500 participants
  • Negotiated $3.5 million, three-year agreement approved by the State of California for jockey health and welfare benefits 
  • Undertook the seemingly insurmountable task of a forensic audit of the accounting books—generated a clean opinion from the independent auditing firm
  • Inherited a stalled migration of a proprietary membership database and accounting system; in less than 60 days, researched and migrated to an integrated accounting and CRM solution
  • Presented annual financial report to the national assembly precisely catered for the audience’s understanding
  • Managed general ledger, accounts receivable, accounts payable, cash budgeting, credit, collections, payroll, reporting, and bank reconciliations for restricted and unrestricted funds
  • Interacted with numerous federal and state agencies and other organizations including US House of Representatives, US Department of Labor, Federal Bureau of Investigation, California Department of Finance, California Horse Racing Board, Delaware Thoroughbred Racing Commission, Massachusetts State Racing Commission, Thoroughbred Owners of California, and Thoroughbred Racing Associations
May 1996Oct 2001

Manager, ManageIT Global Training

Computer Associates International, Inc.

CA Technologies (NASDAQ: CA), formerly CA, Inc. and Computer Associates International, Inc., is one of the largest independent software corporations in the world. CA is a multinational, publicly held company headquartered in New York, New York whose computer software products are used by a majority of the Forbes Global 2,000 companies.

  • Managed training program as a member of the "SWAT Team" for systems and database management solutions
  • Developed and delivered comprehensive hands-on training materials for database and systems management solutions that were adopted corporate-wide and expanded to include satellite programs on six continents
  • Supported products in the ManageIT Suite (Common Services, Database Console, Desktop DBA, Enterprise DBA, Fast Unload for Oracle, Log Analyzer, Performance, SQL-Station, and TSreorg) and integrated with Unicenter across multiple platforms (Solaris, Windows, HP-UX, AIX, Linux) and databases (Oracle, Sybase, Microsoft SQL Server, DB2, Informix)
  • Salvaged multiple enterprise software implementations by resolving system configuration issues
  • Presented "Delivering Application and Database Management for E-Business" for more than 100 attendees at CA World
  • Authored "Using Enterprise Communicator," a user and configuration manual for enterprise communication software
  • Customer interaction included Belgacom, Boeing, Carnival, DaimlerChrysler, Federated Department Stores, Ingram Micro, International Paper, Kohler, Legg Mason, LensCrafters, Tele Danmark, Toys "R" Us, Unisys, Whirlpool, Wyeth, and the Arizona Department of Transportation
May 1996May 1999

Integration Specialist

Platinum Technology International, Inc.

Platinum Technology International, Inc. was a Fortune 1000, multinational computer software corporation headquartered in Oakbrook Terrace, Illinois and reached annual revenue of $1 billion, making it the eighth largest global software company prior to acquisition. Computer Associates acquired Platinum Technology in 1999 for $3.6 billion, at that time the largest transaction in the history of the software industry.

  • Executed quality assurance (QA) testing and technical support as a member of the Integration Testing Environment (ITE) for the ProVision/POEMS suite of products from 1997 through 1999
  • Supported products in the ProVision Suite (Apriori, AutoAnswer, AutoSys, Enterprise Performance Management (EPM), Platinum Enterprise Communicator (PEC), TSreorg) across multiple platforms (Solaris, Windows, HP-UX, AIX, Linux) and databases (Oracle, Sybase, Microsoft SQL Server, DB2, Informix)
  • Administered the "PET Shop" intranet site, which hosted development toolkits, software, and documentation
  • Configured and supported Windows servers, RDI PowerLite SPARCs, Solaris servers, and Windows clients for sales engineers, technical managers, and tradeshow demonstrations as a member of the Internal Sales Support team from 1996 through 1997
Jan 1996May 1996


Union Beverage Company

Union Beverage Company was a $100 million regional beverage distributor, formerly a subsidiary of National Wine and Spirits, Inc., which was acquired by Glazer's Wholesale Drug Company, Inc. in 2006.

  • Serviced retail accounts by organizing retail stores’ product in a neat and attractive manner and providing promotional materials to stimulate sales
  • Managed efficient daily traveling for a territory of over 600 square miles