Work History

Work History

Marketing Manager

Jan 2015 - Nov 2015
The Window Store Home Improvements, Minneapolis, Minnesota 

Accomplishments

  • In less than 4 months, promoted from Telemarketing Manager to Marketing Manager
  • In less than one year, led team to increase telemarketing sales by $1M
  • Developed new methodologies in improving Reputation Management, increasing positive company and product reviews by 900%
  • Implemented PPC Campaign which saw significant lift in Internet leads within first 3 months


Day-To-Day Duties

  • Providing direct support to COO and Director of Sales
  • Overseeing and coaching team of 10 person marketing team
  • Managing day-to-day operations filling many roles to support growth and add to the bottom line
  • Responsible for all hiring decisions and subsequent onboarding of new employees
  • Successfully launched and am currently maintaining ongoing PPC, Email Marketing, and Reputation Management campaigns
  • Leading the redesign and content generation of branded marketing material
  • Spearheaded and implemented a successful sales and marketing plan to grow business by obtaining referrals from existing clients
  • Fostering community and B2B relationships through ongoing communication
  • Forging long-lasting client and business partner relationships to mutually benefit all parties
  • Managing payroll, schedules, and calendars for team
  • Facilitating and administering closure of product sales ranging averaging $7k per transaction

Lead Product Marketing Manager

2010 - 2013
MOBILITY HEALTHCARE, PHARMA & LIFE SCIENCE
Lead Product Marketing Manager Conceived and implemented strategy and successfully managed product development and life cycle of new cutting edge mHealth products, including service operations design, new feature launches and product to product migration. Created innovative ideas and led development and marketing of AT&T Managed Tablet offering, directed at Physicians and Clinicians requiring secure mobile access to clinical IT systems. Developed unique offer concept and strategy for new product supporting Pharma and CRO organizations clinical trials. Successfully steered development and launch of a new mHealth platform cloud and backend HIT/EMR integration engine, allowing for secure storage of PHI data and flow across multiple device types and systems.

Lead Product Marketing Manager

2008 - 2010
Gateway, and IPAG LNS Out of
Lead Product Marketing Manager OPT-E-WAN Successfully led all aspects of product marketing and development of AT&T's International OPT-E-WAN Wide Area Switched Ethernet Service across EMEA, AP and CALA, including managing initial launch and full lifecycle. Additionally held project management responsibilities for domestic OEW service. Provided strategic support and leadership to Segment Marketing, Sales and associated factories on deployment, features and functionality, pricing, revenue and demand analysis and forecasts. Successfully contributed to accelerated time to market play and key contributory role in the development of a variety of Interim Mode of Operation capabilities such as In Country/In Currency Billing, OEW Ethernet Gateway and 10Gbps Customer Interface. Led key feature/functionality enhancements for OEW service including Per Packet Class of Service(PP CoS), Ethernet WAN Ethernet solution in support of Mobility Coordinated team in obtaining MEF 9 and 14 certification enabling AT&T to become the first provider with Layer 2 wide area switched Ethernet network certified globally.

Lead Product Marketing Manager

2004 - 2008
ENTERPRISE MOBILITY MANAGEMENT
Lead Product Marketing Manager SWITCHED ETHERNET Led SBC's switched Metro Ethernet product development and marketing management, conceiving and implementing dynamic strategies that drove market penetration and revenue growth. Successfully launched Customized Switched Ethernet Service (CSME), growing market penetration and product portfolio by 40%. Developed alternative deployment strategy, significantly reducing infrastructure costs by $1.7M.

Manager-Product Development

2000 - 2004
ENTERPRISE MOBILITY MANAGEMENT
PRIOR EXPERIENCE Manager-Product Development

Senior Sales Engineer

1999 - 2000
ENTERPRISE MOBILITY MANAGEMENT
Manager-Product Development Senior Sales Engineer