Brand Building

Comprehensive marketing experience spanning advertising, B2B, B2C brand-building, brand management, customer marketing, demand creation, digital marketing, direct marketing, downstream marketing, event marketing, identity management, inbound marketing, lead generation, marketing communications, marketing strategy, media relations, online marketing, outbound marketing, promotion, public relations, search marketing, social media, upstream marketing


Family, travel, cooking, wine, tennis, hockey

Ambassador for Candians in Orange County

Awards and Distinctions

  • Citation in 2014 American Academy of Ambulatory Nursing book for the conceptual model of a "Patient Engagement Pyramid"
  • Secured peer-reviewed journal coverage for Hello Health in the Journal of General Internal Medicine
  • Published article byline in Patient Safety and Quality Healthcare
  • Recognized for lead generation best practice in the book, Maximizing Lead Generation
  • Secured Wall Street Journal/PBS new coverage for Patient Care Technology Systems and clients
  • Secured corporate and technology awards for Patient Care Technology Systems
  • Orchestrated IT Innovation Award for strategic customer resulting in front-page industry coverage
  • Received Yum! Brands Merlin Award for leadership impacting business outcomes system-wide
  • Honored with the Pizza Hut CEO Leadership Award for national brand restage
  • Recognized with the Pillsbury "Whack on the Side of the Head" innovation award twice

Work History

Work History

Assistant Category Manager

Loblaws Supermarkets Ltd.

Managed merchandising strategy for specialty food, pet food and paper product categories for largest food retailer in Canada.

  • Responsible for growth of category profitability through management of product mix, pricing and shelf space.
  • Led negotiations for product slotting/merchandising fees. 
  • Represented company in television advertising
Jan 2014 - Present


The 360 Marketer

Hired by Hello Health Inc. to lead Western U.S. market development and launch national referral program.

  • Engaged beachhead clients for physician peer group referenced eliminating cost of acquisition
  • Leading direct sales resulting in 188% growth in physician base.
Aug 2011 - Dec 2013

Senior Vice President Channel & International Marketing

Hello Health Inc.

Pioneering developer of a patient subscription-based revenue cycle management platform for primary care practices integrating cloud-based electronic health record, patient portal, tele-health and billing services. Hired as VP of Marketing.

·    Identified 1st international market opportunity resulting in establishment of subsidiary & cultivation of sales pipeline. Closed over 20 contracts ($1mm)

·      Revitalized corporate web presence with new brand website and expanded social media leverage increasing website traffic by 112%

·      Reinvigorated physician lead cultivation through enhanced physician dinner program increasing conversion rate by 40% and reducing cost per acquisition.

·      Hired PR agency and significantly grew company and brand visibility to targeted audiences including first peer-reviewed medical journal coverage of company

·      Led brand research involving patient & MD customers resulting in brand bulls-eye

·      Enhanced patient marketing through revitalization of identity, messaging and client engagement working with multiple agencies and internal team. Increased patient subscriber base by 59%

·      Consolidated and led new 5-person marketing team. Appointed SVP Marketing in Nov 2012.

Jan 2011 - Aug 2011


The 360 Marketer

Launched marketing consulting practice which led to full-time hire by Myca Health for U.S. subsidiary.

·      Myca Health – Prepared market analysis and contributed to brand strategy for U.S. market

·      Emergency Medicine Patient Safety Foundation – Relaunched brand & promoted via web and national thought-leadership summit bringing together chief executives of national stakeholder organizations

Jul 2009 - Dec 2010

Vice President of Marketing

CliniComp International

Pioneering developer of clinical information systems for hospitals and worldwide inpatient documentation provider to the U.S. Military.

·      Reinvigorated sales pipeline with over 200 leads through expanded market intelligence

·      Engaged customers to discover ROI and evangelize to marketplace

·      Achieved #1 market position in customer satisfaction in growth segment

·      Increased PR activity 500% generating over $200,000 in media coverage

·   Significantly expanded online marketing to integrate social media channels, digital content, and search advertising generating record website traffic and more compelling messaging

Apr 2001 - Jul 2009

Founding Executive - Vice President of Marketing

Patient Care Technology Systems

Real-time location enabled tracking and documentation solutions for hospitals.

·      Launched company to compete in the emergency department information system segment

·      Created and led corporate identity, branding, marketing communications, lead generation, business development and sales support

·      Generated multi-million brand impressions for company and customers including editorial coverage in The Wall Street Journal, network television affiliates and national trade publications

·      Identified a strategic RTLS acquisition which more than doubled the customer base, enriched the value proposition and created sustainable competitive advantage

·      Sourced new real-time locating technology which expanded breadth of integration options

Jan 2000 - Apr 2001

Vice President of Marketing

Entertainment Systems Technology

Developer of FunPad hand-held entertainment device with ‘advergaming’ content for restaurants

·      Led restaurant marketing pilots at McDonalds, Denny’s & TGI Fridays in three states

·      Launched as a new interactive place-based medium to national advertisers

·      Secured national PR increasing business visibility and advertising opportunities

Apr 1995 - Dec 2000

Director of Marketing

Pizza Hut

World’s largest pizza restaurant chain with annual sales of $4 billion. Marketing Director for Menu Development, National Marketing and $1.9 billion Dine-In business

·      Launched first new pizza topping in a decade and the first-ever pizza for Dine-In business

·      Co-led task forces for annual operating plan and Marketing professional development

·      Grew dine-in business 3.3% with menu, guest check, and experience strategies

·      Led marketing execution of a $50 million Pizza Hut brand restage which grew sales 9%

Oct 1989 - Mar 1994

Senior Marketing Manager

The Pillsbury Company

Led marketing of $130 million refrigerated Breadstuffs brand group including the #1 profit-generating brand in the company, Crescent Dinner Rolls. Led strategy development and execution of $20 million in annual advertising and promotion investment. Responsible for new product development. Supervised two Marketing Managers.

  • Delivered record profit due to pricing, cost reduction and waste elimination
  • Grew sales 7% on flagship Crescent dinner rolls brand
  • Led a multi-function task force to lower complaints. Achieved 30% reduction.
  • Developed an award-winning integrated holiday advertising campaign for U.S. Foods
  • Organized Marketing technical skill seminar for entire U.S. Foods Marketing
  • Promoted form Marketing Manager - New Products and Biscuits brands
1985 - 1989

Marketing Manager

Pillsbury Canada

Led marketing for $18 million Pizza Snacks brand group.

  • Restaged portfolio from frozen pizza encompassing new products, branding, advertising and packaging. 
  • Achieved record market share becoming category leader.
  • First non-executive to be promoted to world headquarters from Canadian subsidiary.



Value Selling Associates

PepsiCo Marketing Leadership

Center for Creative Leadership