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Stephen V. Casaceli II

Content Development/Customer Success/Client Relations

What I Have  Done

May 2017November 2017

Jr. Copywriter/Contract
  • Create, proofread, edit and qualify copy for website, press releases and advertisements
  • Refine and deliver on brand tone, voice, and personality within content deliverables
  • Adhere to internal, brand, and retailer style guides to maintain content standards
  • Collaborate with Creative and Web team to create  content strategy
  • Creative support fo Marketing Manager
July 2016October 2016

Content Marketing/Social Media Associate

  • Developed Social Media posting schedule and automation
  • Developed social media strategy
  • Looked to for ideation of social campaigns and engagement strategy
  • Developed brand voice and copy for website
  • Drove brand awareness and engagement  through influencer reach out
  • Email marketing campaign development and tracking of analytics


Copywriting/Social Media development/Design
  • Copywriting: Sales, Web and Creative
  • Consistent use of social analytic tools such as Hootsuite and Buffer to track, interpret, and develop content strategy
  • Content development and strategy
  • Spearhead social media plan and design to establish a consistent and impactful brand message across social assets.
  • Graphic design and updating of logo and marketing material

 Client Success

J.P Morgan Chase
  • Acted as point of contact between departments and client to evaluate, track and solve client issues.
  • Regularly interfaced with more than 100 clients monthly, utilizing a consultative approach to support them in making decisions between available options best suited for their situation.
  • Built relationships with clients by keeping them apprised of progress and maintaining regular communication.
  • Evaluated clients’ financial information and personal situations to provide best options for their needs and interests.
  • Closely collaborated with various internal departments to facilitate timely and accurate client information analysis and delivery of product options.

Marketing Intern

L&R Meats, Inc
  • Designed and implemented customer audit programs to identify trends in ordering habits to better meet specific needs and continuously improve quality of service
  • Pitched ideas for product line extensions and concepts for new product lines based on knowledge of client needs.
  • Developed and brought to market new product extensions, creating entirely new revenue stream of $1K per month.
  • Redesigned company branding strategy, generating creative marketing materials including label and logo designs, to establish unique and consistent visual identity

Where I Received my Degree



Rochester Institute of Technology